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Replace Dale Jr.? A fool’s errand, so here’s what NASCAR needs to do instead

I will miss Dale Earnhardt Jr., who on Sunday climbed out of his Chevrolet Sunday, shared beers with his team and then walked into whatever comes next. But wait. Remember … Click to Continue »

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See rare cars owned by Dale Earnhardt Jr., other NASCAR stars in Davidson on Saturday

The public will get a rare chance in Davidson on Saturday to see cars in the private collections of Dale Earnhardt Jr., Jeff Gordon and other NASCAR stars. The cars … Click to Continue »

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Great Holiday Marketing Campaign Ideas [Webinar Recap]

Did you know that the National Retail Federation (NRF) predicts holiday sales to increase as much as four percent? Do you want a piece of that action? Our recent webinar about holiday email marketing campaign ideas showed you, step by step, how to do that.

The 5 steps to making the most of your holiday marketing:

1. Gather your audience

In other words, make sure your channels work together. Make sure your strategy integrates all the channels your audience uses. This can be as simple as having an email sign-up link on your Facebook page or Instagram bio link. Email list building should absolutely be one of the tactics to support your overall holiday marketing strategy. Why? Because you have absolute control over the message reaching your list (unlike social media channels). And, that email address is crucial – for example, it can help you create look-alike audiences for more effective Facebook advertising.

 

2. Nurture leads throughout the holiday season

This is where your planning comes in. Long before the holidays start, you want to start building a relationship with your customers. Use your email’s content to help segment your list better (and thus be able to give your subscribers a more personalized experience) is one way to help do this.

 

3. Make a sale

Offers to entice customers into making a sale are key here.  Test some of those incentives to see what will work for your customers. Is it free shipping (very popular)?  Or would your customers respond to a special or limited edition of your product? This technique uses the scarcity or “fear of missing out” (FOMO) technique within marketing. Limited time only offers are another form of this enticement to buy.

 

4. Catch me if you can

This is about re-engaging customers who haven’t quite made their purchases from you yet. What do you need to do to win them back? How do you do it?  Show how you’re different. Add a sense of urgency about your product, and even some humor if your brand voice allows for it. And, don’t forget that you need to be where your audience is, but focus on the potential customers who are most likely to convert.

 

5. Be creative

Creativity is in the eyes of the beholder, so this is a very broad statement. Know that… sometimes you don’t have to be sales-y. But you do have to know your audience – which can allow for a lot of fun, actually.  And try to do something different. Don’t be afraid to break email marketing best practices if you know your audience well.

 

If you’re looking for lots of new ways to build up your holiday marketing campaigns, and exactly how to put them into practice, then watch the webinar!

 

 

holiday marketing webinar

The post Great Holiday Marketing Campaign Ideas [Webinar Recap] appeared first on GetResponse Blog – Online Marketing Tips.

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What Happens When a One-of-a-Kind Home Needs a New Owner?

When shopping for a home, it’s not uncommon to come across one that truly stands out. It’s not because the home is an old fixer-upper or that it’s a newly renovated home with a designer kitchen. It’s a home that’s architecturally significant or in some way conveys a “different” attribute. For instance, it might be a castle, a church or even a fire station that has been converted into one or more living spaces.

With an unusual home, pricing and marketing can be a challenge. Here are three things to keep in mind when either buying or selling a truly unique property.

1. Buyers should be cautious

As crazy as it sounds, a would-be buyer may want to reconsider purchasing an offbeat home. While it may be a home you love, it is also an investment. A home with a unique, unchangeable structural feature will likely alienate a large portion of the market.

If you’re faced with the opportunity to purchase a unique home, don’t get caught up in the excitement of it all. Think long term. Understand that when it comes time to sell, it may be a burden, particularly if you try to sell in a slow market.

2. When selling, don’t assume buyers will love what you love

As the owner of an interesting or different home who is considering a sale, be aware that not everyone will have the same feeling about the home as you did when you bought the place. While you’re likely to get lots of activity, showings and excitement over your property, a lot of that may simply be curious buyers, nosy neighbors or tire kickers.

Time after time, sellers with unique homes believe that since they fell head over heels, another buyer who might feel the same. But that person could be hard to find.

3. Hire the right agent and have a serious marketing/pricing discussion

A unique home requires a unique marketing plan and pricing strategy as well as a good agent. The buyer may not even live in your local market, and instead might be an opportunist buyer open to a unique property. So you should consider advertising outside the mainstream circles. Media and press can help get the special home the attention it may need.

The buyer may not want to live in your town but is fascinated by an old church or castle. The more you get this out there, the better your options for finding the specific buyer.

If you get lots of action but few offers, you may need to drop the price below the comparable sales to generate interest, particularly if you really need to sell. Just like a home with a funky floor plan, on a busy intersection or with a tiny backyard, the market for your unique home is simply smaller.

With online home listings, blogging and real estate television shows, unique homes stand out and get more exposure than ever. But selling a distinctive or offbeat property requires out-of-the-box thinking early on, and with a top agent. You only have one chance to make a first impression. Be certain to price the home right, expose it to the masses and have a strategic plan in right from the start.

Top image from Zillow listing.

Related:

Note: The views and opinions expressed in this article are those of the author and do not necessarily reflect the opinion or position of Zillow.

Originally published October 10, 2014.

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Meet the 11-year-old inventor working to improve lead water testing

Spurred by the water crisis in Flint, Mich., Gitanjali Rao invented a device that makes testing for lead at home easier.

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Three days later, William Byron’s championship whirlwind is winding down. Now what?

The after parties, the media tour, the hoopla from winning his first NASCAR championship – three days later, it’s all finally winding down for Charlotte’s William Byron. And that’s in … Click to Continue »

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Landing Page Experts: Our New Facebook Group

We have something new for you landing page experts!

We’ve just launched a Facebook group for anyone interested in landing page optimization. Our goal is to create a place where each and every one of you can find help, and share your experience in the design and optimization of landing pages.

 

Why a Facebook Group?

Put simply, we wanted to join you someplace you’re already spending time – Facebook. Facebook groups offer a ton of helpful features that will us help you learn to optimize your landing page better (live video, polls, etc). Helping you is our main goal with the group, and to do that we need to get to know each other better. You’ll be able to meet us, some of the people working behind the scenes at GetResponse, and you’ll meet others who use GetResponse for their marketing. We hope that you’ll start to make connections in the group, ask your questions, and help with other members’ questions and struggles. We’re all in this together!

By joining the group, you will gain access to GetResponse experts. Passing our knowledge to you is the main goal here, but it is just as important to us that group members start to share their experiences and help their fellow members. We know that many of you are fascinated by growth marketing, just like we are. So, remember that goodness you share will get come to you.  😉

To do our part, we’ll provide you with a lot of interesting content about landing page design, creation, management, and optimization, so you can build the best landing pages possible. We are also preparing something very special for you.

Landing page teardowns

That something special is a landing page teardown series! It’ll be a series of Facebook Live events where you can submit your landing page for our experts to critique. They will tell and show how to improve your pages to skyrocket your conversions.

Besides these live events, you will also find lots of tips, resources, blog posts, video content, infographics and much more.

If you have a question, or you are struggling with something feel free to ask a question in the group. That’s why we created it – to give you a resource full of people to help you with your struggles, and who you can help in return.

 

Interested in joining the group?

Yes, you can find us on Facebook — come check out our Landing Page Experts group!

The post Landing Page Experts: Our New Facebook Group appeared first on GetResponse Blog – Online Marketing Tips.

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kitchen poll resize test

Kitchen resize test

 

 

 

 

 

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Model Diaries: Phi Promo

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How bats learn to 'talk'

Research shows that bats are capable of vocal learning, a trait once thought unique to humans.

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