The San Antonio Spurs may not make a deal this NBA trade deadline. However, with the big names being dragged in trade talks, exploring a possible Spurs trade is quite intriguing.
After finding its home at the Smithsonian in Washington for more than four decades, the command module of the historic moon landing spacecraft Apollo 11 is going on ‘a road trip.’
Chase Elliott followed up his Daytona 500 pole-winning performance from Sunday with a victory in the first Can-Am Duel qualifying race Thursday at Daytona International Speedway. Jamie McMurray finished second, … Click to Continue »
What is brand awareness and how does it affect your larger business? As it turns out, it affects things a great deal. According to Harvard Business Review, 64% of people said that shared values were the main reason why they had a relationship with a brand in the first place. Regardless of the industry that you’re operating in, building brand awareness should essentially be one of your highest priorities at all times.
In many ways, brand recognition is about a lot more than whether someone instantly recognizes your logo when they see it or not. It’s about the long-lasting, meaningful relationship that you’re able to forge with your target audience. It’s about the feeling and emotion that you’re able to invoke at the mere mention of your company. It’s about loyalty, respect and honor – all in one convenient package.
In 2017, it’s clear that video is one of the best ways to build brand awareness that is currently available. Not only is most of the traffic on the Internet solely dedicated to video, but it’s also a terrific way to increase conversion rates, generate new leads, and boost engagement at the same time. All of this will be hugely beneficial when it comes to using video for that always-important goal of raising brand awareness.
First things first
If you really want to use video to increase brand awareness, you’ll need to first start by defining your target audience. It can’t be “everyone” – that will have you trying to essentially hit far too many moving targets. Think about your ideal customers and the specific types of people you’re trying to reach:
- Where do they watch videos?
- What type of videos do they watch?
- What do they find helpful?
- What do they need?
The answer to these questions will give you a better idea of how you must proceed when creating content moving forward.
Along these lines, you should always tailor your value proposition to different buying audiences. It’s difficult to get a Baby Boomer and a Millennial to agree on just about anything, even if they both inherently like the same idea. As a result, your video content will need to re-frame your message to better communicate with the specific people you’re trying to reach at the moment.
The power of “About Us” video
When it comes to building brand awareness, trust is one quality that you can never have too much of. As a result, your first priority should be in creating an “About Us” video in an effort to build trust with your audience. Tell your company story – talk about what your company does, why it does it and how you’re trying to make the world a better place. You can even create a video interview with company leadership to give a first-hand account to why your offering is better or more meaningful than that of your competitors.
Experimenting with other types of video content
The most important thing to remember about all this is that “video,” as a communications medium, is inherently malleable. Different types of videos can all accomplish different things, provided you approach things from an angle that is easily digestible to your target audience.
General explainer videos are a great way to help audiences understand not just your value proposition and what you’re offering, but why these things matter in their lives. This is the key to building brand awareness regardless of the product or service you are offering, and this is what makes each and every company create explainer videos for their audiences.
A product overview video, for example, can be a perfect way to spark interest for your product or brand by showing off what makes it unique and what problems it can solve. A demonstration video can be a huge boost to people who may be on the fence about a purchase (along with your sales teams) by explaining complicated technical details in an easy-to-understand way.
Customer testimonials are also great types of videos, as peer recommendations are very impactful for consumers. They’re essential for creating an emotional appeal for your brand, and more and more people today rely on online testimonials as much as on personal recommendations.
Digital outreach channels
Once you’ve taken steps to create your video content, distribution becomes your next focus. Video ads are a great way to get your content in front of the eyes of as many people as possible, by leveraging paid advertising, PPC channels, and social ads to your advantage.
Videos can also be a tremendous way to engage your audience through social media. Not only can social videos entertain, but also educate or inspire your followers, helping establish a thought leadership (or any other) position for your brand. A huge portion of your audience is hanging out on social media right now and you suddenly have a mechanism (video) to reach them every waking hour of the day, which makes social videos one of the most-used type of content so far.
The bottom line
It’s also important for you to remember that there is no real “one size fits all” way to generate brand awareness. Different audiences will need to be reached in different ways and even though video is powerful, a single video isn’t enough to get the job done. You will need to become intimately familiar with the folks you’re trying to reach so that you can get the right message in front of the right people in the right way at the right time.
Have you incorporated video content into your marketing and PR efforts so far? If so, how do the videos vary for different channels? Share your best practices in the comments below.
It’s awards season in Hollywood, and Sunday night is the highlight. Stars will be donning their designer gowns and tuxes for the creme de la creme of awards ceremonies.
Winning one of the golden statues is no small feat, even for Hollywood A-listers. To gear up for Sunday night’s ceremony, let’s take a peek inside the homes of 10 past award winners.
Recognized for her work in “Silver Linings Playbook,” Jennifer Lawrence snapped up this Beverly Hills home from Jessica Simpson. The home has an airy Hamptons feel and style, while the grounds provide a peaceful garden oasis.
Repeat winner Streep put her former townhouse, a charming 19th-century Greenwich Village abode, on the market in January for $28.5 million. The luxury home comes equipped with a sleek chef’s kitchen, a master bath made entirely of Italian marble, and a rooftop deck with city views.
In 2016, Adele joined the ranks of J. Law, Channing Tatum, and numerous other celebrities with a new home in Beverly Hills. The “Skyfall” singer’s home features exposed beams, vaulted ceilings, and a dreamy backyard with a spa, a gazebo, and white lights strung over the pool.
Katharine Hepburn was a leading lady – both in Hollywood and on the awards scene. After her death, the seaside estate from her childhood, which she rebuilt and vacationed at throughout her lifetime, was listed for $14.8 million.
Charlize Theron (who was recognized for her 2004 role in “Monster”) sold her luxurious Los Angeles loft at a $1-million loss in 2016. The 2-story penthouse overlooks the Capitol Records Tower from its three terraces. Without the view, the tall steel-framed windows and exposed pipes might fool you into thinking you’re in New York City.
Jeff Bridges’ role in “Crazy Heart” won him kudos – and now he may bring home a statue for his role in 2016’s “Hell or High Water.” Bridges and his wife, Susan, lived for many years on a 19-acre spread in Montecito, CA with their daughters. With the kids all grown up, the Bridges are looking to pass on the 9,593-square-foot home to another family who can enjoy the Pacific Ocean views and secret hedged garden.
In late 2016, the actress and her husband, Kurt Russell, listed their longtime home – a spacious Los Angeles mansion in the exclusive Palisades Riviera neighborhood. The home features numerous skylights, built-in bookcases, an eat-in country kitchen, and a huge backyard designed for hosting.
First recognized in 1989 for his role in “Big,” Tom Hanks, along with his wife, Rita Wilson, listed neighboring estates in Los Angeles. The two properties are located on adjacent lots, sharing celebrity neighbors like Steven Spielberg and Reese Witherspoon, but otherwise vary in size, style, and amenities.
The actor (awarded for his roles in “Milk” and “Mystic River”) listed his Malibu estate in 2015. The U-shaped home sits on a private 1.4-acre lot with beautiful terraced gardens, a pool, and a backyard fire pit – and it’s just a short walk to the beach.
Michelle Williams hasn’t secured a win yet, but this could be her year – the “Manchester by the Sea” actress is receiving effusive praise. In 2015, Williams let go of the Brooklyn townhouse she once called home with Heath Ledger (for well over her asking price). The 4-story home includes a three-car garage, a rooftop garden with a waterfall, and 12-foot ceilings.
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The OKC Thunders is reportedly looking to make a move before the Feb. 23 trade deadline expires. The Thunders is exploring a Wilson Chandler trade scenario.
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NASCAR driver Kurt Busch talks about teammate Danica Patrick being a student of the game during the Daytona 500 Media Day at Daytona International Speedway on Wednesday. Jeff Siner/The Charlotte Observer … Click to Continue »
I can’t think of a day when I didn’t check my Facebook, let alone the other social channels like Twitter, Instagram, SnapChat and what not. Social media is not a trend anymore, it has become a habit and a way of life. If we analyze the involvement of social media in our day to day lives, you’ll see that even our conversations have multiple references of it.
“Did you check that article on Facebook?”
“I met this gorgeous woman on Instagram”
There are several more instances when we mention social media in our day to day conversations. It has taken people by storm and now, when we meet somebody who isn’t on social media, we start judging them.
According to the statistics by SimilarWeb, the following are the ten websites and apps with the most web traffic:
As shown above in the images, Facebook tops the chart with Instagram, Twitter, Whatsapp and Snapchat also taking their places in the top 10. This makes it pretty obvious that social media is the greatest stage on virtual web.
So, when it comes to businesses, social media should be a key channel in terms of marketing and engaging audience. Most businesses, whether product or service, have FAQ and help pages for their users. The typical tool to create such help sites is a knowledge base.
As an online repository of information, a knowledge base contains all the relevant information, from FAQs, user guides to help manuals. While businesses devise strategies to engage more people on social media, there is one method which is often overlooked – utilizing a knowledge base in social media tactics.
Here are some benefits of considering a knowledge base as a part of your social presence strategy:
Offer relevant content to promote on social channels
Every social media rep understands the value of high quality content on social channels. If the content is not up to the mark, chances of drawing traffic gets slim. And it is not just about traffic, creating quality content is directly proportional to the conversion rate.
During the conversation audit, a social media representative uses different tools like Radian6 or Meltwater Buzz to mine the data for “product” or “brand” related conversations on the internet. After getting the data, one can find the following key statistics:
- The platform of conversations (Facebook, Twitter etc.)
- Nature of conversations
- Influencer identifications, their community size and so on.
- Competitors community sizes, reach etc.
After gathering such valuable data, the next step is to engage these channels and people with relevant content. If the content is not providing value or helping people out in anyway, then all the efforts can backfire.
This is where a knowledge base comes handy. Your knowledge base is a repository which consists all the information about your products and brand. For a social rep to coordinate with different teams to get the content can take up a lot of time. So instead, content can be taken from the knowledge base. This will benefit in the following ways:
- As the content published on knowledge base is well researched and reviewed, it will save time.
- Content on knowledge base is a contributed repository of a lot of minds in an organization which increases its relevance.
It allows social media reps to offer fresh content on social channels every time without any brainstorming.
Create a fun learning experience for customers on social channels
When you are a product/service provider, there will be cases when your customers may not know about your product completely. They may use it for a specific reason and never bother to know more as long as it is serving their primary purpose.
Such customers will never visit your knowledge base to read your perfectly authored user guides and manuals. And as a business owner, understand that the more your customers learn about your product’s functionality, the better are the chances of upselling and future references.
So, what do you do to educate them more about your products?
You bring the knowledge base to them!
Apart from making content relevant, posting KB articles of your products on social can create a learning environment for your customers. This is the same way gamification has done wonders in the learning field. When you create a casual environment to educate people, there is no pressure and people are able to grasp more than they will ever in a studious or disciplined learning environment.
Social media is a place where people come to “chill”. A smart business owner can easily use this “chilled” environment to his advantage. So, when you post KB articles and other information about your products in a fun and interesting way, you can educate your customers indirectly, which has some direct benefits as well:
- You feed more information about your products to your users, making them realize the true potential of your products.
- A lot of customers can resolve their queries on social media itself, without having to call your support or even landing on your knowledge base!
- It makes the life of your social media reps easy as they can have better post scheduling and a more crisp roadmap to follow.
Make social channels a credible source for your organization
I mentioned at the beginning of this post how social media is the biggest stage in the world of virtual web. And because now everybody counts in likes and shares, creating a social presence is very important.
It is as important for a business as it is for that high school kid who wants his first girlfriend but is condemned because there are less likes on his profile picture!
Seriously folks, it may sound exaggerated, but this is the reality of the world we are living in. Social media has that importance now.
So, when a potential prospect wants to do business with you, the chances of him/her checking out your social channels are quite high. If your social presence is not what the prospect thinks it should be then you have lost a potential customer.
When you are posting relevant content, engaging the right people with valuable information and also creating a learning experience on your social channels with the help of a knowledge base then it greatly increases the credibility of your organization.
The more engagement you have on your social channels, the more it looks active, increasing the chance of prospects trusting your organization (or at least giving it a thought). That is enough for conversion. To sum it up here is what you get:
- Engagements on social channels gives out that you are active.
- Relevant and valuable content adds to the credibility that you know what you’re doing.
- It proves that you are a modern organization which glides with the trending strides.
Roll out product updates faster to your customers
All the authored wikis, user guides and manuals are saved and published on your knowledge base. So, when you roll out new updates, it gets difficult to let everyone know about them, which increases more tickets and inquiries from customers.
I hope I have stressed enough on the fact that social media is the most active part of the internet. No matter who you are or what you do, I can always spot you scrolling through your Facebook in trains, planes and even while walking.
So apart from a press release about your new updates, if you post those updates from your knowledge base to your social media channels, there more likely to reach to more audience. This also doesn’t put pressure on your customers and audience.
They might be scrolling through their best friend’s wedding photos and if your update comes in between the feed, there is a fair chance of them remembering about it. So, here’s what you get:
- A faster channel to promote about your updates.
- Offer the refined well written posts of your knowledge base.
- Start a discussion and gather feedback on your updates.
Even though there isn’t a direct connection of social media and a knowledge base but if played smartly and right, the above use cases can actually boost social engagements, quality of content and educate your customers.
Have you ever used your knowledge base’s content to help fuel your social media? How did it work for you? Tell us about it in the comments.
The post How to Use a Knowledge Base to Grow Your Social Presence appeared first on GetResponse Blog – Online Marketing Tips.
While we still love a neutral color palette and subtle accents, the design world is going crazy over rich jewel tones like emerald, sapphire, and fuchsia.
Jewel tones are most often used as accents to a neutral color palette in the form of an accent wall, a few throw pillows on the couch, or a brightly colored picture frame.
In 2017, though, jewel tones are being elevated to the lead design role, playing the part of main color and shimmering accent in sparkling tones and luxe textures. Here’s what you need to know about using one of this year’s must-have trends.
What are some popular jewel tones?
Saturated color is key. When decorating or designing with jewel tones, think about deep, contrasting colors, like emerald or ruby. These colors are bright yet rich, adding moodiness and vibrancy all at once.
Other jewel tones convey a brighter, livelier style, like fuchsia or sapphire. These hues offer a more youthful take on the classic jewel tone, and would be used more sparingly throughout a space.
Where do jewel tones work best?
Anywhere! When chartreuse green is paired with a classic black-and-white palette, a living room can suddenly become both playful and elegant, perfect for the growing family or as a space for entertaining.
A den or study that dons dark woodwork and metallic tones can transform to a bolder, even more masculine room when a vibrant tone like ruby red is introduced.
And a fresh coat of turquoise can easily be combined with shades of yellow or interesting woodwork to brighten a smaller space, like a powder room or office nook.
Entryways can also benefit from jewel tones – make a statement in a traditional entry with a splash of vibrant pink for a feminine yet fresh look.
How do you add jewel tones without going all in?
The easiest way to incorporate jewel tones in your home’s design is via subtle accents, like artwork or smaller pieces of furniture. By incorporating jewel tones into furnishings, like a velvet sofa or tufted ottoman, a room is instantly infused with dimension and livability.
Which jewel tones are trending?
It’s easy to pick out the most popular jewel tones – you can look in your own jewel box and see hues of emerald green, ruby red, sapphire blue, aquamarine, and vibrant pinks and fuchsias.
Vibrant hues will be popping up everywhere in the next year, bringing life and richness to homes in all categories – traditional, modern, eclectic, you name it. How would you add jewel tones to your own space?
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