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Here are the tracks where Dale Earnhardt Jr., other winless drivers have best shot

Dale Earnhardt Jr. is running out of time and races in his quest to make the NASCAR Cup Series playoffs in his final season of full-time racing. With seven races … Click to Continue »

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Inbound Marketing Strategies to Power up your WordPress Business

Leveraging the different techniques of digital marketing can bring success to your web business. No matter how big or small your site is, adopting the best marketing practices can lead you towards quality leads and improved sales.

While content marketing, email marketing, and social media marketing rule the entire digital landscape, inbound marketing is gaining a lot of popularity among those who want a subtle and effective way to promote and sell their products and services to the targeted web audience. If done properly, you will be able to generate high leads and maximum revenues for your WordPress business/website.

 

What is inbound marketing?

  • This particular marketing technique offers a complete methodology to let businesses optimize their marketing strategies to encourage more people to buy their products and services.
  • It renders systematic approach.
  • Inbound campaigns focus on giving value to the potential web customers.

 

How does it work?

  • Inbound marketing uses engaging and high-quality content such as blog posts, articles, and e-books to promote brands and build trust with targeted web audiences.
  • It aims at providing valuable information, useful tips and another form of content to enhance the brand awareness among online buyers and encourage them to buy your products and services.
  • It collects data of the buyer’s journey, creates a robust marketing strategy, and promote content at that point of time when they are looking for your products and services.

 

Results-driven inbound marketing strategies for your WordPress site

 

1. Create valuable content 

  • Create inspiring, informational, and unique content for a successful inbound marketing.
  • Make sure your content is targeted to your potential web customers.
  • It should give some valuable information related to your products/services.
  • Add value to their specific interests.

 

2. Engage in effective email marketing

  • Build strong email list by adding option forms, contact forms and sign-in forms using best WordPress plugins.
  • Create and send professional looking newsletters and emails directly to your subscribers.
  • Write click-worthy subject lines to entice subscribers to open your email.
  • Send emails at the best time for your subscribers (use a feature like Perfect Timing).

 

3. Use images and videos

  • Add images to attract more web visitors towards your site.
  • Create engaging and relevant images, infographics, videos, and slideshows to let your brand stand out from the crowd.
  • Promote them on web channels and social media websites.

 

4. Leverage calls-to-action (CTAs) 

  • Create compelling and visible CTAs to tell web visitors what to do next.
  • Add it to your newsletters, and direct emails.

 

5. Track the performance of your marketing campaigns

  • Gather data and analyze it to know the overall performance of your inbound marketing strategies.
  • A Complete insight into your existing campaigns – how many contacts converted into customers, etc.
  • Integrate Google Analytics.

 

6. Split test

  • After gathering the results from analytics, test multiple variations of your campaigns,
  • Perform A/B split testing on content, emails, subject lines, CTAs, the color of buttons and so on.
  • Test until you get the right combination of marketing solution for your WordPress site.

 

Conclusion

These are the six powerful inbound marketing strategies that will help you promote your WordPress across multiple web channels, social media platforms and targeted web customers effectively and efficiently.

inbound marketing strategies

The post Inbound Marketing Strategies to Power up your WordPress Business appeared first on GetResponse Blog – Online Marketing Tips.

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6 Millennial Pink Homes Proving This Color Is Here to Stay

If you’ve never heard of Millennial Pink, don’t worry – you aren’t that out of the loop. Though the term was coined last year, it’s been popping up for years, and Pantone’s selection of Rose Quartz as one of its 2016 colors of the year was just a preview of the pink craze to come (yes, there’s a hashtag). Stars from Rihanna to Harry Styles have embraced light pink hues, though it’s more about the vibe than a distinct color, and its popularity goes beyond the 20-something crowd.

Millennial Pink has put rosy-colored homes on the map as well. While painting a house pink is nothing new – several historic, stucco and adobe homes sport the hue – it’s certainly on trend.

Check out these six homes for some Millennial Pink inspiration, and see what all the fuss is about.

Key West, FL

914 Grinnell St, Key West, FL
For sale: $1.43 million

Photo from Zillow listing.

Tropical color schemes are a trademark of Key West design and architecture, as embodied by this delightful revival-style duplex. Bright blue shutters pop against a pale pink exterior with white trim, while the interior bursts with cheerful, vibrant blues, yellows, greens, and – of course – more pink.

Find more homes for sale in Key West.

Montpelier, VT

24-26 Loomis St, Montpelier, VT
For sale: $1.8 million

Photo from Zillow listing.

A former mayor’s home, this restored Victorian is Millennial Pink inside and out. With a whimsical two-tone pink façade and a few light pink rooms in the interior, the bright paint choice is architecturally on point. “We often see a color similar on Victorian homes throughout Vermont,” explains listing agent David Parsons, “and I believe it has a historical precedence.” Because of an increase in the number of pigments available and a reduction in the cost of paint, brightly colored homes became de rigueur in Victorian New England.

Find more homes for sale in Montpelier.

Charleston, SC

18 State St, Charleston, SC 29401
For sale: $1.995 million

Photo from Zillow listing.

This historic home full of Southern charm proves that Millennial Pink is nothing new. Built around 1815, the current owners bought the pink house in 2004 and simply repainted it the same color since it worked so well. “There are many pink houses in Charleston, including one on Rainbow Row which is a block away,” explains listing agent Adam Edwards. “Pink is a longtime popular color because it helps keep the interiors cooler in the hot summer months.” Black shutters and white trim give the house an elegant, refined look.

Find more homes for sale in Charleston.

Seattle, WA

920 Federal Ave E, Seattle, WA
For sale: $1.598 million

Photo from Zillow listing.

For a prime example of a bold Millennial Pink, check out this 4-bedroom, 3,080-square-foot gem close to all the action in Seattle. The exterior is painted a solid shade of warm, earthy pink called “New Pilgrim Red” and is complemented with off-white woodwork in “Navajo White.” “We had seen that on another Colonial Revival house years ago when we were just about to repaint,” owners Clint and Elizabeth Miller recall. “It looked dramatic to us and suggested a New England sort of look.”

Find more homes for sale in Seattle.

Albuquerque, NM

1323 Narcisco Ct NE, Albuquerque, NM
For sale: $430,000

Photo from Zillow listing.

Stucco exteriors are common in the Southwest because they’re durable and – most importantly, for a desert climate – energy efficient. This pink-hued home shows that stucco doesn’t have to be drab. Here, the pink provides a dose of personality while maintaining a neutral, earthy vibe that meshes with the landscape.

Find more homes for sale in Albuquerque.

New Orleans, LA

326 Warrington Dr, New Orleans, LA
For sale: $249,900

Photo from Zillow listing.

New Orleans is no stranger to colorful homes. In fact, this cute, single-story house is subdued in comparison to many in the Big Easy. But that’s part of its appeal – and of the appeal of Millennial Pink in general. It manages to straddle the divide between playful and refined, youthful and classic.

Find more homes for sale in New Orleans.

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Dale Earnhardt Jr.’s Southern 500 throwback a reminder of when his career almost ended

When Dale Earnhardt Jr. first saw the blue and white No. 3 car with his name on it, he thought it was a joke. Before the 1997 season, Dale Earnhardt … Click to Continue »

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How Sales Can Use Marketing Automation to Drive Revenue

Sales teams are understandably a little cautious when it comes to marketing automation. We don’t want to annoy our customers with too much communication – nor do we want risk losing valuable leads by sending out generic interactions with no inherent worth. However, at the same time, we don’t want to let any potential prospects slip through the net.

So, let’s take a look at how sales teams can employ marketing automation effectively on a day-to-day basis, not just to reduce their workload and increase their efficiency, but to generate a demonstrable advantage for the businesses they operate in.

 

Have faith in marketing automation

Statistics released by Forester Research found that 78% of sales teams described marketing automation platforms as their key revenue drivers. These powerful pieces of marketing automation software are critical to success in modern business, so don’t lose hope or patience if your efforts don’t pay off immediately.

Instead, stick with it. Keep it at the forefront of your revenue boosting sales initiatives and reap the rewards over time.

 

Let buyer profiles do the work for you

I am a major advocate of buyer profiles because they force us to think more about our customers’ problems than the solutions we are trying to sell.

Buyer profiles require us to take the data we have acquired on our customers and use that insight to build a picture of your customers – what do they like, what do they dislike, what do they want to achieve from your interactions?

Once you’ve crafted a buyer profile, you can simply feed the data into your automation platform and let the automated processes do the work for you.

Figures published on Adobe’s CMO blog show that adverts and sales interactions targeted to specific users are 200% more effective than those which are not targeted. Hone your buyer profiles, understand your prospects, and let automation take care of the rest.

 

Don’t ever let the trail run cold

Sales success is all about tenacity; all about trying new approaches in an effort to achieve a conversion. Marketing automation lends itself to this culture of perseverance and positivity as it eliminates the need to manually follow up lead after lead.

This is, ultimately, a somewhat soul-destroying task for a sales operative. Not so much for a marketing automation platform. I recommend automated nurturing and scheduling regular follow-up interactions at 1, 2 and 3 month intervals.

These can be simply and effectively automated, and can ensure that your organization does not miss out on all important revenue from prospects who could have been converted but ended up slipping through the net.

 

Waste nothing

Why did you turn to marketing automation in the first place? Possibly it was to save time, to reduce effort, and to free up some serious working hours which could be spent focusing on other aspects of your business.

With this in mind, sales teams who utilize marketing automation platforms must be tuned in to the possibility of waste. And, they must do their utmost to reduce waste wherever possible. Even if you are driving conversions, sales and long term revenue through automation, you may be diminishing this value if you do not work to prevent waste.

Audit your procedures. Is there an aspect of your sales endeavors which is not pulling its weight, or is somehow inefficient? Perform a tune up and make sure you are securing conversions without wasting any time, effort or – heaven forbid – money in the process.

 

Know what to automate

We can’t automate everything. If we could, running a business would amount to little more than waking up in the morning, pressing a button and then going back to sleep – and we could probably find a way to automate even this.

Instead, positive sales automation requires a balance of organic, human interaction and efficient automatic processes.

Still, there are many tasks which sales teams could be automating – and using to drive revenue – but instead are being handled manually. These include collating and aggregating data from disparate reports (most high quality automation platforms will be able to handle this function), or assigning leads and prospects to different reps. You are paying for your marketing automation system, so make sure you are using it effectively.

 

The template balance

We’ve discussed how effective automation requires a balanced approach. Leads respond better to communication which is seen to be organic and natural. They tend to be put off by interaction with bots or other automated processes.

If you’re automation system is firing off generic “dear sir/madam” emails to your prospects, you probably aren’t going to be achieving too many conversions. The solution to this is remarkably straightforward; simply draft templates for as many consumer interactions as you can, and then load these onto your system.

Consider all of the interactions you need to make on a regular basis – follow up emails, thank you emails, promotional offer emails – and aim to cover all the bases.

Whenever you deploy these emails within your sales framework, add an element of customization. This represents a tiny amount of extra work for your sales or content team, but this bit of effort will go a long way in achieving the sales targets you set for yourself.

 

Score your prospects

Some leads are more valuable to your business than others. Unfortunately – unless you are using a super-advance AI prototype platform developed by NASA – your marketing automation software cannot recognize this by itself.

So, what do you do? You ‘teach’ the system. You input parameters and metrics which help the system understand which prospects are going to generate the most value over the full lifecycle. A ranking system can help you to achieve this. Understand your prospects, understand their objectives and understand which products or services they need to achieve these objectives. Then, assign scores appropriately.

Effective, considered automation is more than just a tool. When used and deployed correctly, it represents a shift in the culture of sales. Making life easier for you and your team is one thing, but, of course, your automated endeavors need to generate significant revenue for your organization if they are to be considered successful. Follow these best practices, and make sure this is the case.

The post How Sales Can Use Marketing Automation to Drive Revenue appeared first on GetResponse Blog – Online Marketing Tips.

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Dale Jr. encouraged Red Sox player who suffered from vertigo

Dale Earnhardt Jr. spoke with Boston Red Sox player Brock Holt for about an hour by phone last month after Holt endured vertigo from concussions, Holt told reporters before a … Click to Continue »

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Emojify Your Email Marketing

Originating in Japanese mobiles in 1990s and finally Apple joining the craze around 2007.

Whether you’d like to admit it or not we have been lured into the world of emoji so much so that it spilled from phones into merchandise, movies (that’s right, coming to a movie theatre near you this summer), and finally, marketing.

If being trendy is not a convincing argument for you, how about Experian’s research which states that 56% of the analyzed brands showed an increase in their unique opens. I believe in the power of trends, stats, and visual content – and this article is devoted to stimulating your email marketing genius with inspiration for the most important emails we send:

  • Product Offer
  • Special Offer
  • Holiday Sales

But there’s also a bonus for those that think outside the box and use emoji for branding, making their emails easily associated with their company (We see you Death To Stock Photos 😉).

 

Product Promotion

According to research it is 40 times more likely that you will acquire a customer through email than through social media, that’s a stat that all email marketers wait for. At the same time, there are millions and billions of emails trickling through the Internet each day, your potential customer may not get thousands of emails a day but he might be hitting dozens – making your offer fight for their attention. Although there is a discussion about tone of voice and what you can and cannot do (scroll down for more on this subject), let’s assume that your target audience is open to being enticed.

Starting with bloggers, writers, or anyone who offers content that can be purchased or simply downloaded for free – entice the simple way:

 

johnathan dane uses emoji in email subject lines

johnathan dane uses emoji in email subject lines

 

All you are letting people know is that you have another content piece out and fresh for grabs. Instead of getting lost between blog updates, news articles, and various offers you will be noticed thanks to your creativity!

Got a new product coming out? Maybe there’s an upgraded version? Take a look at what Photojojo did:

photojojo uses emoji in their email marketing

 

There’s your regular tell it like it is subject line and your sneaky “click me to actually find out more” subject line. Whichever approach you choose – you put yourself in front of the line.

What’s more, you can take a simple product and turn it into an email just by adding content to it. Do you have socks to sell? Send a product email with a joke like Say It with A Sock:

 

Say it with a sock uses emoji to help tell jokes in their email marketing

 

Maybe you have an arts and crafts shop and you need to let people know about washi tape? Parabo gave some tips and hints as to how you can make the best of it and that turned into an excuse for a great email campaign:

 

parabo brightens their messages with emoji

 

As you can see, there is plenty of directions you can take your emoji – the key is to find your voice.

Special offer

From flash sales all the way to the Holiday season (which we will cover in the next section) there are numerous days in the year where you can step your email marketing up a notch.

My first go-to example is Olan Rogers Supply:

 

 

For those that followed Olan Rogers and then saw the Soda Parlor grow from the very beginning, understand the very specific humor that Olan and his company present – which is very well accented by the cheeky emoji that underlines his comedy and our liking of his friendly neighbor presence.

Let us go back to Klient Boost, another great example of how you can use emoji to boost your special sale, release, or “just because” offer:

 

Klientboost uses emoji to help sell in the subject line

 

Finally, let’s look at examples of companies that used special email campaigns to gain a customer.

Give out a freebie:

 

use emoji in your email campaigns to help boost sales

photojojo uses emoji in their email marketing

Photojojo promotes Parabo in their subject lines, with emoji

 

Send a reminder to those who haven’t bought or visited in a long time:

 

parabo uses emoji to help the reader understand their offers

 

Got a big business birthday or product update coming up? You can share those too!

 

Unsplash celebrates their 3rd anniversary with an emoji

celebrating birthdays with emoji in the subject line

 

unsplash celebrates five years with emoji in the subject line

 

Holiday sales

When the most wonderful time of the year strikes every marketer under the sun goes into campaign more. Black Friday? Yup. Cyber Monday? Check. Christmas, New Year’s, Valentine’s, and Fourth of July? Of course. Statistically speaking, email has an average ROI of $38 for each $1 spent which is why you need to get your email noticed as soon as it hits the inbox.

Let’s start with the most obvious season of all – the Holiday season. Here are some of my favorite holiday emoji subject lines:

 

holiday emoji used in holiday marketing

 

Italia went for the easiest choice when it comes to emoji, but it works! It has been over six months and that email is still in my inbox (mind you, I too keep a tight and monitored inbox).

 

Happy holidays from parabo press with emoji

You can’t always be sure whether your customer celebrates the Holidays and you don’t want to exclude anyone – Parabo Press did an excellent job at keeping their subject line simple yes still relevant to ‘tis the season.

 

emoji for last minute shoppers

 

I have to admit, I’m a last-minute Holiday shopper… It’s quite embarrassing, really, how many times I went shopping ON Christmas day, ON someone’s wedding day, ON a birthday. That’s why Say it with a Sock won me over with their email subject line – they get me, they know which emoji is alarming (get it?) enough to catch my attention. Kudos to them!

 

peak helps people unlock their potential... and use an emoji to do it

 

In case you don’t know what Peak is, it’s an excellent brain-training app. From memory to agility all the way to numbers, it helps you train your brain for the better. I loved that this Peak email became about more than just “get someone in your family from dumb to okayish”, it spoke about unlocking potential – which we all want! The added Christmas trees made it an email I remember and actually went back to.

Going back in time – Cyber Monday:

 

say it with a sock cyber monday campaign

 

Three ingredients of a good Cyber Monday deal – computer, money, the word DEAL. This email subject line captures all three things we need to see/read to make up our minds. It does not speak in code, it’s not cryptic, it’s a straightforward subject line that saves me time.

Halloween anyone?

 

celebrate halloween sales with emoji subject lines

 

Photojojo got in the spirit. It’s a memorable and mysterious subject line that’s bound to get more opens just from sheer curiosity.

4th of July – the happiest summer day!

 

olan celebrating july 4th with emoji in the subject line

 

This one needs a bit of an explanation. As I mentioned, Olan Rogers has a very niche audience. Most of us Olaners know that Olan had a great t-shirt with a Boar on it… So, when a limited edition 4th of July shirt came about – we were over the moon! Simple – catch your niche audience with something only they will get, throw a pun in there, and add a simple 4th of July banner to it, the colors of our beautiful country.

 

photojojo offering a fourth of july discount while celebrating the holiday

 

Why is this sunny emoji email subject line relevant? Photojojo sells great photography gear, which every photographer would love to have on a sunny 4th of July! Relevant? Check.

 

Parabo celebrates July 4 as well, with a fireworks emoji in the email subject line

 

4th of July, $4 sale, a firework to seal the deal. Great thinking Parabo!

And finally, a day full of love – Valentine’s day.

 

happy valentine's day from Parabo

happy valentine's day from Say it With a Sock

 

Sure, hearts are a little overrated but there’s something about these two email subject lines that made me smile rather than cringe. I remembered them and double checked what the deals were purely because they both had hearts as did everything else around that day.

 

Bonus

Finally, a little bonus inspiration – branding.

I’d like to give it up to Death to The Stock Photo for using a slightly morbid emoji as a reminder of their photo packs. At first I didn’t notice that all emails have a skull in them, when I finally did I was a little confused, and then it dawned on me – DEATH to The Stock Photo.

It may not be much but when I realized what DTSP were doing I applauded them. It’s very rare that you see such a systematic brand. As most of DTSP email subject lines are the same (except for the title of the monthly photo pack) an emoji that relates to their brand name is a wonderful breaker in place of a boring hyphen. Amazing job you guys!

 

death to the stock photo uses emoji in their branding

Death to the stock photo uses the death emoji in their branding

Death to the stock photo uses the death emoji in their branding

 

Over to you

It’s harder and harder to stand out in the inbox of a customer or prospect. Whether you have a niche audience, a boring repeated email, or you simply want to stand out from the crow, you have an opportunity to take your subject lines beyond the norm with this trend.

Fight your way against the current and create subject lines that no one even thought of! A/B testing is an amazing tool that will help you test whether or not emoji resonate with your audience. Maybe take a risk and change up the usual?

Try an experiment or two and let me know in the comments below what your results were. Maybe you’ve seen emoji email subject line that tops the ones above – I’d love to see it!

emojify your email marketing

The post Emojify Your Email Marketing appeared first on GetResponse Blog – Online Marketing Tips.

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Don't Be a Dummy: This Texas Mannequin Mansion is Waiting for Y'all

Calling all aspiring Andy Warhol types: A Houston-area artist is offloading a Texas residence and the listing is a must-see (especially for mannequin lovers).

Our tour starts at the gates to this private place, where a camouflaged figure waits to say howdy.

Photo from Zillow listing.

Follow the circular driveway to the brick two-story home and make your way inside, where you can saddle up next to a cowboy at the bar. 

Photo from Zillow listing.

Venture further into the house and you’ll find a doll doing its best Lionel Richie, dancing on the ceiling of the library.

Photo from Zillow listing.

The master bedroom appears to have a few live-in guests, from a tie-clad mannequin manhandling a remote control to a second figure watching a blank TV screen.

Photo from Zillow listing.

The home’s entertainment room features a child mannequin riding a tricycle – also on the ceiling.

Photo from Zillow listing.

Listing agent Diana Power says she posted the home for sale about a week ago, and that since then “the phone [has been ringing] every 30 seconds.

“All I can say is, it’s for sale and my client is an artist,” Power adds.

Photos from Zillow listing.

The artist’s touch is on full display in this hallway, which is covered in colorful paintings and pictures. A mannequin in a little black dress cooly stands in a doorway, ready to walk the runway.

Photo from Zillow listing.

The dining room brings the flavor of the outdoors inside, with dried plants, a bunny rabbit hanging out near the ceiling, and, wait – is that a mannequin holding a fake fish?

Photo from Zillow listing.

The 5-bedroom, 6-bathroom house will set you back $1.275 million, but does come with a pool, a 4-car garage, and a cozy creekside location.

Photo from Zillow listing

Plus, there’s this room, which we’re not sure how to describe – but Power did emphasize the homeowner’s artistic qualities, and there certainly is a distinct vision at work here.

Photo from Zillow listing.

“She’s got a clothing line and she’s got a jewelry line,” Power adds. “She’s pretty famous.”

Diana Power of Fort Bend Real Estate holds the listing.

Related:

 

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7 Blog Topics Everyone Will Share in 2017

Content is king – an expression that you’ve probably heard a million times before. Surely, quality content is something you can benefit from. However, this doesn’t necessarily mean that the word about your writing is going to be spread around. And we all know the benefits one could reap from a viral post. On top of that, if your aim was to get traffic through your [awesome] blog post, and you failed – well, you will be quite disappointed, right?

There isn’t a magic formula to start a blog, or even write a post that would be instantly loved by everyone. However, if you do a thorough research, you will see that in 2017, some topics are extremely popular…and some certainly are not.

Don’t worry, I’ve done the research, so by the end of this post, I will try to give you insights and tips on writing blog posts that will get you those shares!

 

…before I start:

Let’s make one thing clear – a viral post doesn’t (always) mean a high-quality post. Of course, this doesn’t mean that you should only focus on clickbait titles or spin posts that already made it to the top of the trending lists, but focusing on popular topics here and there will certainly be helpful.

That being said, let’s just take a look at some social sharing numbers of the most trending articles this year:

 

Image source: Buzzstream screenshot

 

Wow – these guys surely knew how to engage their readers and boost their social shares! You should do your best to do the same.

 

A blast from the past:

Before you start your next big blog post topic, why don’t we remind ourselves what was trendy back in the ‘90s.

  • Online diaries were the very first forms of blogs where people were writing about their personal live. However, they weren’t called bloggers but diarists or escribitionists. These types of websites could be found today as well, but they are different from
  • Programming was quite a popular topic back in the old days and John Carmack was a very successful pioneer in this field. Posts regarding coding and programming in general are still something that people are very keen on reading.
  • Gaming is another topic that was and remained favored in the online community. Believe it or not, but Shacknews and Blue’s News are blogs that are still live. Despite all the updates, these blogs still have that good-old-90s look, just perfect if you are feeling nostalgic.
  • Music and updates regarding your favorite band are something all the fans wish to find easy. And is there a better place than the blog? Poster Children realized this long time ago and their website is still live (…but not updated).

Now, let’s get to the 2017 trends, as promised.

 

Blog topics everyone will share in 2017:

1. Small business and entrepreneurship

Have you noticed that Instagram accounts and posts regarding entrepreneurship are popping out like never before?

instagram hashtag search of popular blog topics - entrepreneur

Image source: Instagram screenshot

 

Same goes with blogs on a similar topic, like small business.

Entrepreneurs, founders and small business owners are people that usually want to learn as much as possible, although they don’t have too much time. This is a fact that you should certainly utilize – start following all business related news feeds and compile all the most important facts into blog posts. If you are not sure how to sort out news that are likely to be read by entrepreneurs, just try to think as one – What problems are you facing? What types of information would be useful for you? What big companies are good examples of growth? and so on.

Short case study: Smartpassiveincome

Pat Flynn is the it entrepreneur nowadays. If you read his bio you will see that his blog was his side career in the beginning. However, Smartpassiveincome is now generating over a million dollars monthly (and Pat is proudly sharing his income reports).  By teaching others to make passive income, Pat is getting more and more zeroes on his bank account. Basically, he is blogging about all the tips and tricks that he learned on his way to success.

Tip to start:

As you can see from these examples – you don’t need to start as an expert, just share your honest story how you made it (because you surely will succeed!). Since you are starting an entrepreneur career yourself, make sure you share your journey on your blog and who knows, maybe that will be the X factor that will distinguish your blog from others!

 

2. Travel

Feeling wanderlust or fernweh are slang expressions that are much more than just trendy words. Despite all the terrorist attacks, the recent boom in the travel industry is a proof that people are keen on exploring the world more than ever. And they love reading useful advice regarding it. The timing is just perfect to start your dream job (because travel blogging can be one, without doubts). 

Short case study: Theblondeabroad

Kiersten is a great example that even though you have a stable career (a job you are not that eager to do), by pursuing your dream you can create your own happily ever after. Kiersten started traveling as a volunteer and soon after she became a blogger, she was followed by half a million people! She isn’t dating a sheikh like many people gossip, on the contrary. On her blog she gives advice how to travel on a tight budget and what are the ways to make money out of (travel) blogging. Yup, exactly everything you need to start your own blog.

Tip to start:

You don’t need to wait until you travel the world to start writing about it. Moreover, you don’t have to start from your own experience. Why not choose some great insight info on travel forums or communities and turn them into engaging blog posts. Find photos (not the same ones seen a million times before), create a blog with a website builder and you are all set!

 

3. Recipes

A couple of years ago one of the most trending topics online was dieting. Nowadays, however, it’s all about a healthy lifestyle, especially eating well. Therefore, it is no surprise that homemade recipes are embraced among a wide online audience. Even fashion bloggers and influencers, such as Chiara Ferragni or Aimee Song are promoting healthy eating through their Instagram posts.

One more benefit of running a recipes blog is a very wide target audience: from housewives and stay-at-home moms to hipster-trendsetters and busy career-chasers.  Even if you are a clumsy cook, don’t worry – the Internet is full of (healthy) recipes and it is your job just to find the best ones and turn them into tasty blog posts!

Short case study: Loveandlemons

Jeanine and Jack are the foodie couple behind this homemade-recipes blog and they are doing a great job. They have been blogging for six years now, and their blog is their main source of income nowadays. They are making all the food by themselves, but as mentioned above- this doesn’t necessary have to be the case. Jeanine’s food pics can also be a perfect example of how to show off  your food masterpieces. That’s probably the reason a huge amount of Loveandlemon’s traffic comes from Pinterest (and a great hack for you to try out!):

 

love and lemons website receives most of their referral traffic from pinterest

Image source: Similarweb screenshot

 

Tip to start:

If you absolutely have no ideas where to find healthy recipes that weren’t published before, join some mom-communities! Facebook groups and forums where moms share their advice about cooking for their children can be a great source of inspiration. Furthermore, communities for vegans or cross-fit fans are also places to look when writing your next blog post.

 

4. Mommy blogs

There is no doubt that mommies are taking over the blogging community – just check out how many new mommy blogs are popping out on a daily basis! Not to mention forums and other communities. Well, moms are a target audience that is not so easy to please. However, if they find your posts useful there is a huge chance that they will go viral in no time. Yup, moms are not selfish when it comes to sharing advice! Whether you are a mom or not, you should take advantage of this community and start a blog. 

Short case study: Coolmompicks

Liz Gumbinneris is one cool mom. And she has a cool blog for other cool moms. Well, it turned out that almost 500 thousand moms became Liz’s regular monthly followers. Liz and her friend Kirsten started this (cool) blog back in 2006 just for fun. However, their blog posts everything from DIY, beauty and style, party ideas, travel ideas and much more. Liz and Kirsten stayed dedicated to their blog but shared much more that diaper-changing advice which differs them from other mommy-niche blogs.

Tip to start:

Do research on what moms ask on forums and try to write blog posts where you will provide them with few practical solutions (that you can also find on forums). You can also organize a giveaway or a photo contest – moms just love it. Dove had a great contest a while ago – Real beauty should be shared, use it as a good example and boost your social shares.

dove real beauty campaign

Image source: Facebook screenshot

 

5. Make money online

Advising people on how to make (passive) income online is a no-brainer topic. Just take a look at Quora’s most popular answers and you’ll realize that your potential target audience is very wide.

 

quora is another option for researching the interest in your blog topics.

 

And Quora is just an example. The Internet is packed with people seeking to find useful answers on this topic and once they do – they will share it, ask for other tips etc. Not only will you reap the benefits of the shares, but you might even find a good way to make some extra money as well!

Short case study: Shoemoney

Jeremy is very proud how his life turned out: from a “loser” that hasn’t graduated to a millionaire that can teach you how to be rich just by making money online. He loves to share his story and tips from personal experience and has even created an Infographic about it. A decade ago, in 2007, he got his first $132,000 check from Google! Ever since, his business is growing rapidly: AuctionAds, ShoeMoney, EliteRetriet, NextPimp, FreeSEOreport and so on. And it all started with His skills to pay the bills, as he likes to point out.

Tip to start:

Since there are quite a few ways to earn money online, why opt just for one? If you are still not in the position to blog just about your personal path of becoming rich (online), then blog about affiliate, online trading, AdSense and other passive income channels.

 

6. Online marketing

Have you noticed that almost everybody is a digital marketing expert today? Okay, everybody does sound a bit harsh, however you must agree that there are really a lot of self-proclaimed online marketing gurus. Surely, some of them don’t even know how to market their own blogs, but on the other hand there are genuine experts who are gaining a lot of readers, shares and dollars every day. Luckily for you, nowadays it is all about an online presence so learning how to make the most out of it has a potential to attract a huge number of readers. Position yourself as an SEO, PPC or SMM expert and enjoy seeing your tips all across social media!

Short case studies: Rand Fishkin and Kimra Luna

Rand Fishkin is the CEO & Co-Founder of SEOmoz, a leader in the field of search engine optimization tools, resources & community- according to Wikipedia. However, if you are even a bit into digital marketing you probably understand that Rand’s whiteboard and MOZ are the something like the SEO Bible. Rand succeeded in earning a couple of million dollars per year, positioning himself as one of the most followed Quora bloggers and becoming one of the best (or maybe the best) in his niche in general.

If you think that you can never become successful as Rand, check out Freedomhackers a blog and community started by 29 year old (now millionaire) Kimra Luna. She is famous for her growth hacking skills, but it all started with digital marketing basics. Just look at the numbers of her freedom community:

 

Kimra Luna's Facebook group is evidence that digital marketing and growth hacking is one of the more popular blog topics of 2017

Image source: Facebook screenshot

 

Tip to start:

Read some web marketing guides as a place to start learning about the online marketing trends and expand your knowledge by joining some growth hacker and digital marketing communities. Read carefully all the hacks that are shared and compile them into blog posts. Shares guaranteed.

 

7. Fashion

Fashion blogs and pics are always welcomed on social media. Stunning, chic, or extreme outfits are something people like to share, comment and like for years now. In 2017, all of you who have a passion for fashion still have a huge chance to establish a successful blog. Furthermore, you can expand your fashion knowledge on Youtube, Instagram, Pinterest etc.

If you think that your target audience are only females in their early twenties — think again! Both males and females, housewives and businessmen, baby boomers and millennials are seeking for outfit advice or just enjoy seeing a fashion no-no.

Short case study: Kenza Zouiten

Kenzas.se is a blog that was started from a pure love for fashion by Kenza Zouiten with no intention to make her hit the list of most influential women under 30 or to make a fortune. Well, the blogging side benefits really paid off, didn’t they? Kenzas.se is a perfect example of a blog that is popular among a wide range of audience:

 

referral traffic can be a good measure on if you chose your blog topics wisely

Image source: Similarweb screenshot

 

examine audience interests when choosing blog topics

Image source: Similarweb screenshot

Tip to start: If you don’t want to present your personal (fashionable) wardrobe, you can always blog about trends in general, mix & match Instagram and Pinterest posts, street style in your city etc.

 

…3,2,1… start that blog!

These blog topics have a huge potential to gain you a lot of traffic from the social media, however don’t expect magic to work overnight. All the bloggers that were featured in the success stories were committed to their blog, worked hard and stayed focused. There is no reason that you won’t make it as well, so pick a potentially viral topic and go start that blog!

what blog topics will people share in 2017? Read this article to find out.

The post 7 Blog Topics Everyone Will Share in 2017 appeared first on GetResponse Blog – Online Marketing Tips.

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