Category Archives: Internet

How to Kickstart Your Marketing Automation During the Holidays [Webinar Recap]

In a recent GetResponse Automation Hub webinar, Jamie Turner spoke with attendees about getting started with marketing automation (and other digital tools) during the holiday season and into 2018. There’s no better time to get started than the present!

Think about the action steps you’ll take as a result of watching the webinar, as you watch. Absorbing what you’ve just seen is only part of the battle.

While all of these tools are important for the whole year, they’re also vital during the holiday season (or for planning into the new year) as campaigns ramp up a lot during the holiday shopping days.

Your digital marketing toolkit includes things like:

Now, some definitions of these if you’re unfamiliar with them.

Paid search is marketing based on search engines (Google, Bing). Another term for it is Search Engine Marketing (SEM). And here’s the trick for paid search: you don’t want them to just randomly click through your link. Why? Because you pay for every click – SEM runs on a cost per click basis for each ad. Your goal for a paid search campaign is to discourage people from clicking through via writing ads that clearly explain what you’re selling and why they should click through. It’s a paid search form of qualifying your leads.

Online display marketing is more commonly knowns as banner ads. And these are actually effective, because you’re running them on impressions (when a banner ad shows up on a website), and you’re running lots of impressions. And Google happens to be one of the best place for display ads. But, you do have to be careful, but because Google can run your display ads on websites that aren’t always a good match for your product. Be mindful of that, and then run split tests to optimize your results.

Influencer marketing is leveraging individuals in your niche as an intermediary for you. They are people (always people, never companies) who have large followings of their own, because they have developed a certain level of expertise. Influencer marketing is paying those people to help you promote your product or service to their audience. Just be careful that your selection of influencer is relevant to your product or service, and be sure to do some research on the influencer before approaching him or her.

Marketing automation – well, we’ve talked about that a lot!  This is one of the key technologies in developing messaging that hits your email subscribers with the right message at the right time, in the place your subscriber wants to receive your message. Absolutely key for high-level successful marketing.

And finally, paid social media is social advertising. This is a medium you’re going to be using more and more in the future, as the social platforms open up more advertising options (because people spend a lot of time using social media). The good news is that paid social doesn’t have to be expensive! Because you can target the ads to specifically, you’ve got a very powerful medium at your disposal.

How do you make all of these work together to make 2018 the best year ever? Well, to learn that you’ll have to watch the video!

Watch the video today, and don’t forget to take notes and create your action steps!

 

 

holiday marketing automation

The post How to Kickstart Your Marketing Automation During the Holidays [Webinar Recap] appeared first on GetResponse Blog – Online Marketing Tips.

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How to Create a Successful Social Media Giveaway

Social media has taken the world by storm. Various businesses and brands are taking full advantage of it to reach their target audience via social media. Social media also helps businesses to increase their audience and building a customer base for them.

There are many strategies and campaigns used for this. One is social media giveaway. While it seems really easy, it is actually very difficult to launch a successful social media giveaway. Only few giveaways actually drive value to your business. That’s why your social media giveaway campaign needs to be effective enough in order to give your business the right boost.

Following are the steps that will help you in launching a successful social media giveaway.

 

1. Set a measurable goal

Your goal should be measurable and trackable. When setting a goal for social media giveaway, you should consider the following factors:

  • What is the focus of this giveaway campaign, is it to increase user engagement? Or it just focuses on increasing your likes on social media channels? Or is it really just a link building strategy?
  • Once you have decided your primary focus, set a measurable goal, for instance if you want to increase 1000 likes, divide the likes into number of days you are running the contest. For instance 250 likes in a day, if you achieve these likes on first day, that means your goal was achievable. If you don’t achieve your daily target, you need to either alter your strategy or revise your goals.

One good example of the giveaway goal can be: a government encouraging its people to GST Return Filing practice. But the right way would be to offer such a giveaway that audience will be tempted to go through this process because of the reward. No government ever enforces this through social media but since it is very effective, the use of social media giveaways can actually get people to do stuff which they wouldn’t otherwise.

 

2. Go beyond traditional marketing

The 4Cs are the modern form of 4Ps of marketing. The 4Cs include customer value, cost, convenience and communication. When you are creating a giveaway campaign, you need to do complete research or your target audience, the product or service you are giving away and its impact on target audience. So, don’t just focus on 4Cs because they are not enough for reaching your goals. Modern social media marketing is very complex and it requires you to understand your customer’s psyche more than any modern marketing framework.

 

3. What are you giving away?

That’s a very important question since you will be the one bearing the cost. For instance, you are an internet services providing company giving away a Modem Router Combo product. You need to decide some important things like how many modern routers are you giving, who is most likely to buy your router and what is the cost that you are covering, what are your terms and conditions and so on.

 

4. Use alternatives like coupons

Some social media giveaway do not even giveaway any specific product but they instead make use of coupons and offer discount coupons which is a great way to get your audience to visit your actual stores and increase your sales. This is a great way to save the cost of giving away just free stuff while not actually having the audience visit you.

 

5. The right marketing

Starting a giveaway might seem really easy but it really gets complex when you have to get people talking about it. So it is highly important to do the right marketing for your social media giveaway. In order to do the right marketing you have to think about the target audience who’d be interested in actively participating in your giveaway. It is really easy to get people talking for a t-shirt or hoodie but it gets really challenging when you try to sell a service. For instance, you are providing medical tourism services on online platforms. In this case the right option would be to take a little help from experts in the field who do proper Medical Tourism Marketing, it might cost you a little but in the end it will be worth all the trouble.

 

6. Reach out to bloggers

Once you have designed a great social media giveaway, the next step would be to market your contest. There are many ways to do it but one great way is to reach out to various bloggers in your niche and get them to talk about your contest. In return you can give a shout out to them on your social media channels.

For instance, a jewelry company could start a contest for marketing the launch of a series of engagement ring designs. Through an influencer’s site like Beyond 4Cs which have a regular audience of jewelry shoppers, it is easy to get your message across to a very targeted niche of consumers.

 

7. Constant promotion is the key

Your giveaway should be constantly promoted in order to get more audience share and more responses. This can be done on all social media channels. You shouldn’t stay quiet when you have arranged a contest! People are most likely to listen to you during this time and you should use this time to get your message across and to gain more and more audience.

 

8. Keep the audience hopeful

Never say that this is the only contest you are holding, always keep your audience coming back for more. Tell people the date of your next contest or just tell them that you are having another contest pretty soon. Also, when you build a good number of followers it is not necessary for you to hold contests every now and then.

 

9. Credibility is important

After you have built your credibility, your audience will trust you with everything. For instance if you post the best cell phone reviews, your audience will take your word even if you have nothing to do with cell phones. But make sure that you don’t mislead your audience.

 

10. Do announce the winners

There are many fake contests trying to seek attention of users. Most of them, in the end, just annoy customers. That’s why it is important to announce your winner rather than just reaching out to them. When you announce winners, make sure to cater other hopeful contestants too and tell them how much you appreciate their participation.

 

11. Get the winners to share their experience

You must get your audience to review your giveaway product and their experience with your audience. This will encourage others to follow your social media channels and gain your credibility.

 

Wrapping up

Have you had any experience with a social media giveaway? What worked for you, and what didn’t? Share your experiences in the comments below.

The post How to Create a Successful Social Media Giveaway appeared first on GetResponse Blog – Online Marketing Tips.

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Four Simple Marketing Automation Moves & When To Make Them

Lessons from a card-counting and marketing master

 

“If you’re like most marketers, you get a little upset every time someone unsubscribes from your email,” says keynote speaker and marketing whiz Trish Witkowski. “It’s almost insulting to think that someone decided you weren’t worthy of their inbox,” she adds. But the truth is, Trish Witkowski doesn’t get upset anymore.

Oh, she used to feel confused, and sometimes even disillusioned when someone hit the dreaded unsubscribe link on her weekly email, but that was before she started learning to card count.

That’s right, Trish Witkowski has spent the last eighteen months studying the strategies and tactics of Las Vegas card counters, and it’s changed the way she looks at marketing automation (and even business in general.)

 

The problem with our marketing automation mindset

“We are too emotionally invested in our marketing,” says Trish. “That’s why we feel a little slighted and unsettled every time someone unsubscribes from our content.”

Instead of wondering why someone decided to leave our marketing automation flow or trying to determine what might have happened, great marketers look at every unsubscribe objectively. “Every unsubscribe is one less lead to waste our time pursuing, which means we can spend more time closing the prospects who ARE interested,” observes Trish.

You see, Trish learned the art of thinking objectively about her leads at the Blackjack tables in Vegas.

If you’ve never played Blackjack, it’s a simple card game: you against the dealer. Whoever gets closer to 21 without going over, wins the hand.

Now, most of us play Blackjack the same way we look at our marketing automation flows. “We play an emotionally-charged game based on luck and gut instinct. We use gut instinct and play hand-to-hand. Playing Blackjack hand-to-hand leaves the player losing more money than they win over time. The Casino has a 3% advantage over you, and playing like this only maintains their edge.”

Now, elite card counters do not play an emotionally-charged game of Blackjack. These calculating winners keep a running tally of the played cards to turn the tables on the casino. They keep score, and as a result, they know when the odds of winning a hand are turning in their favor.

“Card counters never make an emotional decision on what to do,” says Ms. Witkowski. (If you want to learn more about how to lead score like a card counter read this.)

“We need to remove the emotional attachment we have with our automation flows, our subscribers, and even our content. We must be objective about the opportunities we have. In short, we need to know what moves to make when,” adds Ms. Witkowski.

 

The four moves & when to make them

In Blackjack, there are only four moves you can make against the dealer. You can stand, hit, double-down, or split. “If you decide to ‘stand,’ you’re holding your hand and ending your turn. If you ‘hit,’ you’re asking for another card to get you closer to 21. You can also double-down (which is just like a hit, only the bet is doubled, and you only get one more card.) If you are holding a pair, you can decide to split the hand, which doubles your bet and you’re now playing two hands,” explains Trish.

“The truth is, most of our marketing automation flows are over complicated, there are too many potential moves or decision points. Instead of driving toward the sale, our automation process nurtures prospects for too long, and we never see their cards. We may never get to bet big,” says Witkowski.

However, Trish believes you can fix this by thinking like a Blackjack player. “Your lead scoring strategy should be designed to tell you when the odds of winning a sale have turned in your favor. Just like a card counter, you need to know when you have the advantage. You need to know when it’s time to increase your bet,” Ms. Witkowski says.

You also need to think of the best next move.

 

What’s your best next move?

As you’re building your automation flows leveraging the lead scores you have in place, Trish suggests you think like a Blackjack player. “Given the current score for each lead, what’s your best next move?” Trish asks.

Here’s how to think about the Blackjack moves in the context of your automation flow:

1. Should I stand?

Deciding to stand assumes you’re not going to make any strategic moves toward the sale. You’re going to continue down the existing and most passive path. For example, you may choose to keep sending just your weekly email newsletter.

 

2. Should I hit?

In Blackjack, deciding to hit is an aggressive move. Your taking action and asking for another card (and maybe even another.) You’re moving to win the hand. So, from a marketing standpoint, has the prospect done something that indicates they may be getting closer to a purchase decision? If so, what aggressive move should you make to get them closer to the sale? Make a bold move to provoke an action from your prospect.

For example, if a prospect clicked a link in your newsletter to see the video demo of your new product, perhaps you should hit: ask them if they’d like to attend the product launch party. Provoke a response.

 

3. Should you double-down?

Doubling-down is a high-risk, high-reward scenario. Has your prospect done something that leads you to think you’re highly likely to close the deal? If so, it’s time to double-down.

For example, many marketers offer discounts at precisely the moment they should be increasing the stakes. Most marketers stand-down when they should be doubling-down. So, if a prospect has asked for pricing on a product instead of seeing any subsequent inaction as a signal to offer a discount maybe it’s time to double-down. Perhaps it’s time to tell your prospect that the pricing you quoted expires in the next 24-hours.

Maybe your best next move is to double-down?

 

4. Should you split?

“Deciding to split is fun,” says Trish. “Remember, in Blackjack you’re essentially deciding to play two separate hands.”

You may want to try an A/B test. Leverage take two different aggressive moves and see which one delivers a better result.

“Remember,” adds Trish, “splitting your hand requires dual focus, But you stand to win both hands!”

 

The edge

“It’s tough to detach your emotions from your marketing, especially email marketing because it’s such an interpersonal form of communication. But the fact is, the most successful email marketers think very strategically about their best next move,” says Trish.

Like those Las Vegas card counters, maybe it’s time you limit your moves and use your lead scores to answer a straightforward question: do you want to stand, hit, double-down, or split?

 

when to make four marketing automation moves

The post Four Simple Marketing Automation Moves & When To Make Them appeared first on GetResponse Blog – Online Marketing Tips.

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How to Hire the Right Marketing Writer the First Time

Hiring anyone for a role at your company is a risk. It can be costly when you hire the wrong person, and you’ll have to start all over again. When you’re seeking a marketing writer, you can lessen that hiring risk. This definitive hiring guide is designed to take you every step of the way. As a result, it’s more likely you’ll hire the right marketing writer for your company the first time around.

Find candidates where they’re looking for you

When you’re considering where to look for that initial pool of candidates, you have choices to make.

 

Job boards

Would you want to use a job board? The problem with this option is: how do you narrow down to just marketers and writers? You need to select the right job board for finding your target candidates.

Put up listings in places where they are looking for jobs, not just anywhere. Save resources to be in the right place at the right time.

 

Staff referrals

Your current staff members are a great asset for finding new employees. You’re looking for a writer, so make sure you’re explaining what you need in candidates when asking staff for referrals.

When current staff know what you’re looking for in a marketing writer, they’ll better understand who to suggest to you. If they aren’t clear, you’ll receive more unqualified or irrelevant options.

Give your staff credit and power to help you with this hiring process. They can give you some of the best candidates.

 

Recruiters

Use recruiters to better focus your search to specifically marketing writers. Tell recruiters exactly what you want to see in candidates, and they’ll give you options that fit with those expectations.

Recruiters are great when your internal human resources department is overwhelmed or limited. They charge a fee, but it can be a worthwhile investment when they find you someone who ultimately becomes your marketing writer.

 

Internal hiring and promotion

Hiring from within your current staff can be a good option when you can see certain staff in the marketing writer role. Do you have any staff that have demonstrated skills relevant to the open role? Talk to them about moving to this new position.

The problem with needing a marketing writer in this case is: you might need to offer a higher salary to the staff member to convince them to make the move. If you use any of the other hiring options, you can offer the salary you want. However, your current staff will want to see reasons or benefits to changing their role.

 

Describe the job with practicality and appeal

Nobody wants to read through a job description that’s strictly formal and highly technical. People want to see the human behind the screen. They want to see personality, which will help them sense the work environment they’re applying to join.

Remember: you’re asking for a marketing writer. Don’t turn them away with a sloppy listing, and proofread!

These are some tips for writing a job description that peaks interest and drives applications:

  • Use buzzwords with caution. People want to see personality, but don’t overdo it. If your listing sounds forced and unnatural, people will be less likely to apply. You also want to be clear and understandable. What do you mean by “ninja”?
  • Make it realistic. If you require so much that the role fits more with five employees instead of one, people will see how unrealistic your expectations are. Pinpoint and narrow down your requirements to specifically a marketing writer, not an entire marketing department.
  • Add the details. Yes, people have a short attention span, but the job description needs to explain the role in detail to attract the right candidates. Include day-to-day responsibilities. List the skills your ideal candidate needs to have to succeed in this role. Don’t forget to include the benefits and salary range you offer. That last point is critical to convincing people to apply, so be clear in what you can offer to your writer.
  • Link to your website. This means your About page or company culture page. Give candidates the opportunity to learn how your company runs. Show them what you value. Make them feel like they can relate or fit in with your company and team.
  • Include any perks you can offer. This part is tricky. You might think adding free lunch or a gaming room is considered perks, but those are irrelevant to the role. Yes, those are cool perks to have, but save them for your company careers page. In the job description, focus on role-specific perks – ones that would appeal to a highly-targeted candidate. For example, do you offer flexible hours or the ability to telecommute?

Ask targeted questions in the application

In a job listing, you make it clear what you’re looking for in a marketing writer. In the application, you get applicants to prove they’re qualified through targeted questions.

Whether you use LinkedIn, Indeed, Workable, or another program, you’ll want to have the option to ask customized questions for the role. It’s not enough to only get a resume and maybe a cover letter. You want to see whether candidates have evidence of their qualifications.

For this writing role, these are some of the areas you might want to cover:

  • Ask for writing samples, offering a place to include links and maybe even an attachment.
  • Ask for an example of how the applicant succeeded with their writing efforts in the past.
  • Ask a question that gauges whether this applicant would fit with your company’s culture.

You might think this is not the time to ask questions about team fit. It’s actually the best time because you’ll cut back your list significantly. You don’t just want a marketing writer. Don’t forget to check whether they can fit with your existing team.

The point here is that you want to include questions that’ll streamline the interview process. You want to narrow down the candidate pool to a manageable number right away.

 

Narrow down the applicant pool even further

Even with the targeted questions in the application, you’re going to see many applicants that have what you’re looking for with this role. You’re going to need more ways to narrow down your list.

It’s time to check whether they have the skills to get the job done. This is often checked in their resume, writing sample, cover letter, and elsewhere.

These are the 15 top skills to expect in a marketing writer (in no particular order):

  1. Optimistic: Do they exhibit a positive attitude and outlook in their writing?
  2. Efficient: Are they quick to produce content? Are they able to focus on each task?
  3. Researcher: Do they know how to find the best information they need to enhance their content?
  4. Storyteller: Are they able to explain concepts through stories to make it interesting and understandable?
  5. Patient: Do they understand that writing content is a lengthy process and that results are not immediate? Are they willing to remain persistent without losing patience?
  6. Organized: Do they demonstrate the ability to remain organized both in environment and thought processing?
  7. Educator: Can they explain a concept clearly so that it is informative enough for anyone to learn from?
  8. Educated: Do they have an educated background? Are they willing to continue their education over time through self-study and programs? What certifications do they have?
  9. Creative: What have they shown you that demonstrates their originality and creativity?
  10. Informed: Do they know the top trends and understand how to remain alert to changing trends?
  11. Empathy: Can they create content that shows they care about their audience’s needs?
  12. Humor: Can they create content that’s fun and relatable so that people enjoy reading it?
  13. Adaptable: Are they able to change their approaches to fit with the evolving needs of their audience?
  14. Analytical thinking: Can they look at the resulting data from their work, interpret it, learn from it, and make any necessary changes from what they learned?
  15. Reliable: Do you see this person as someone you can depend on, primarily based on their prior work history and references?

Those are the top skills you’ll want to use to filter through your applicants until you have a number suitable for the interview stage. You don’t want to expect perfection, but you still need to be sure you’re choosing candidates are most capable to succeed in this open role.

 

Interview candidates with the most potential

It depends on how much time and resources you have available, but this stage will likely include no more than 15 interviewees. Sometimes, you’ll want to restrict this list to only a handful of candidates.

With interviews, you should already know a good amount about each person you’re interviewing. This is the time to speak with them one-to-one with the goal of confirming their capabilities and relatability. It’s time to be especially critical of every moment to help you find that one person you’ll hire.

You might hold in-person interviews at your office. Or, you might be a remote company using Skype to communicate. Regardless, you have specific elements to evaluate in the interview stage.

These are some parts of the interview to be especially aware of to evaluate the interviewee:

  • How do they communicate? Are they clear in how they describe themselves or how they answer your questions? Marketing writers need to be able to communicate especially well. Granted, there’s a difference between verbal and written communication skills. Keep in mind that a candidate’s written communication skills can make up for any verbal confusion.
  • Are they demonstrating the skills from the application? For example, are they maintaining a positive attitude, or are they too negative? Look for evidence that the interviewee has the soft and hard skills they need to succeed as your marketing writer.
  • Did they come prepared? Part of being a writer is having research skills. If they didn’t research your company enough in advance, they might not have what it takes to create content for your company. Check the questions they ask, and ask questions of your own that gauge their knowledge of your company.

You also want to ensure you’re asking interview questions that are specific and effective at filtering your candidates till it’s small enough for an offer.

 

Make the final decision

So, you’ve finished your interviews. It’s time to make a decision on who you’re want to hire.

Interviews take time, so your ideal choice might have been waiting for weeks now. You don’t want to make people wait, especially during the interview process. If you have to make them wait, make sure you’re staying in touch with them. Keep them aware of your timeline. Otherwise, they might lose interest, and you’ll miss the opportunity for a good hire.

Another part of making this final decision is to keep in mind:

Your chosen candidate likely won’t be a perfect fit. Allow enough flexibility for learning any missing skills on the job. For example, if the candidate is unfamiliar with your industry, they can easily get familiar with it as they work, especially if you offer training.

When making a final decision, remember to have at least two backup candidates in case your top choice says no. If you inform all other candidates but one that they didn’t make the cut, you’re taking a huge risk. What if that one person says no to your offer? Always have a couple backups.

That’s the best way to hire a marketing writer. Hiring doesn’t have to be an overwhelming process. When you follow these instructions and steps, you’ll expedite and streamline everything until you have the exact candidate who’ll bring the best results for your business.

Are you experienced in hiring? What have you done to make the process easier for you? Leave a comment with your experience!

 

hire the right marketing writer the first time

The post How to Hire the Right Marketing Writer the First Time appeared first on GetResponse Blog – Online Marketing Tips.

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Why Content Marketing Is About Education Not Sales

Today’s world is jam packed with ads and brand messages. No matter if we, as consumers, are watching TV, listening to the radio, browsing the web, checking social media, reading a newspaper, or just walking down the street – we’re being bombarded with advertisements from all corners.

Indeed, a Media Dynamics study revealed that the average adult is exposed to some 362 ads every single day. That’s a terrific amount when you think about it. However, when you do take this figure into consideration, ask yourself: How many of those ads do you actually remember seeing?

Not many. In fact, consumers have become so accustomed to advertisements that we’re blind to more than half of them. As you can see from the table below, of the 362 ads you saw yesterday, you only noted 153 of them (and I’d bet my bottom dollar you couldn’t recall what even 10 of them were advertising).

 

emarketer chart

(Image source: sjinsights.net)

 

There are other studies, as well, that suggest that we’re exposed to even more daily marketing messages. The New York Times, for instance, references research from Yankelovich, which estimates that the average person living in a city is exposed to around 5,000 ad messages every single day.

The reason for the higher figure is that Yankelovich took into account all the clothing labels that we’re exposed to, all the labels and logos on shop items, all the cars that pass us by in the street, all the junk mail that comes through our doors, etc., etc., etc.

The result is a complete overload – and web users in particular have become quite sick of it. Indeed, eMarketer has produced research which reveals that nearly 87% of US internet users will be making use of ad-blockers this year.

 

adblocking technology on the rise

(Image source: emarketer.com)

 

Why content marketing is different

You may be thinking that there would be similar skepticism towards content marketing. After all, content marketing is still marketing, right? It’s still about selling your wares to consumers, right? Right?

Well, no. If that’s what you think content marketing is all about, then, frankly, you’re doing it wrong.

 

outbound marketing infographic part 1

(Image source: mashable.com)

 

Take this very blog post that you’re reading right now as an example. This is a piece of content marketing. Here at GetResponse, we’re in the email marketing, marketing automationlanding page and webinar game. Our customers are made up largely of business owners and marketers. And so, we’ve thought about what matters most to these people, and realized that they would find great value in a regular blog that covers all aspects of up-to-date marketing and productivity techniques, trends and best practices. And so we provide it for them.

Note that this blog post is not making any sort of push for a direct sale of any description. Rather, it’s solely about giving advice and, indeed, educating readers about why content marketing is about education and not sales.

We publish this post – and thousands of others like it – for free. Sure, we promote it across social media and various other channels – but the point is, we’re not bombarding anyone with adverts, which, as the research shows, people are blocking in any case. In this way, we get past the ad blockers because we’re dedicated to delivering useful, relevant and engaging information that people can come and find for themselves as and when they’re ready.

 

So how does content marketing result in sales?

A great question – for indeed, no business could survive if all it was doing was giving stuff away for free and not selling anything.

Well, for starters, the content marketing materials that you produce should be relevant to your target buyers – otherwise known as buyer personas. If we use this blog post as an example again, the people (marketers) who would be interested in this post are likely to be interested in the services that we actually sell.

However, rather than scaring these people away by ramming even more advertisements down their throats, we instead engage their attentions by providing free education about the best practices of all types of marketing, and allow them to take a browse around our site to see what services we have to offer once they’re here.

 

The proof is in the ROI

This tactic works. In fact, Impulse Creative has found that companies that blog just once a month generate 70% more leads than those that don’t.

And there’s more. According to Neil Patel – one of the world’s greatest and most famous content marketers – companies that excel at producing valuable, compelling and free educative content experience 7.8 times more site traffic.

In addition, according to IDM (quoted by the Content Marketing Institute), compelling content produces brand recall. Whereas more than half of the adverts we see every day aren’t even noted, and most of those completely forgotten, informative content that users actively engage with will be remembered – and that leads to further engagement in the future.

And finally, according to research by Mashable, content marketing costs 62% less than traditional outbound marketing (i.e. adverts), and generates more revenue.

 

outbound marketing infographic part 2

(Image source: mashable.com)

 

Back to you

Content marketing is about education, not sales. It’s about building trust, about offering additional value to your customers, about giving prospects a reason to click on your site as opposed to a competitor’s. What’s more, it costs less and sells more.

And that’s our free lesson over for today. Now it’s your turn to educate your customers about where the value lies in your industry.

 

content marketing is for education not sales

The post Why Content Marketing Is About Education Not Sales appeared first on GetResponse Blog – Online Marketing Tips.

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The Rule of One: Powerful Email Copy

If your emails aren’t seeing the conversion power they’re rumored to have, chances are you’re not following this rule for your email copy. When you use this rule, you’ll see immediate results in your emails. Plus, facing the blinking cursor is much easier. Let me show you how.

 

The rule of one

Dear reader, meet your new best friend for email copy: The Rule of One.

Each email you write has one goal, every element of your email has one job, and every email is written as to one person. What does that mean? Great question. I’ll break it down.

 

One goal

Give your email one goal. This goal defines your email’s success.

To create a great email, know why you’re sending an email. Your goal should be more business-driven than a click rate or an open rate.

So, what does a goal in an email look like?

Your goal is your email’s call to action or the link your reader clicks.

Sometimes you’re sending an email just to move a reader from one stage of awareness to the next. In that case, your email still has one goal: to get your reader into the next stage and set them up for your next email.

As Neil Patel says:

“What good is copywriting without a logical endpoint a goal, a focus, a point? Its useless.”

Write your call to action (or goal) before writing anything else in your email. Start at the top of your email and write only what your reader needs, so they can complete your call to action.

Here’s a great example from 17Hats:

 

rule of one example 1

Their goal? For me to click and buy their service. Before their sale ends.

 

Or check out this non-sales email example from Michael Hyatt:

rule of one example 2

His goal = for me to click through to his blog post. If I click = success for his email.

 

Keep in mind: your email can have multiple call to actions, but they should all lead to the same destination. Having more options doesn’t lead to an increase in sales as research has shown. It leads to a dramatic decrease in sales.

Give your email one goal and streamline your reader’s path to that goal.

 

One job

Every element and line of copy in your email is responsible for its own job.

“Like on an assembly line,” says Joanna Wiebe of Copy Hackers and Airstory. “Every element in your email and in your funnell has 1 job to do to keep a conversion moving forward.”

What does that mean exactly?

Here’s the job of each element for your email:

  • The from name’s job is to get your reader to look at the subject line.
  • A subject line’s job is to get your reader to open — with the intent to read — your email.
  • Your email’s first line is responsible for your reader reading your email’s body copy.
  • Thebody copy’s job is to get your reader to desire your offering.
  • And your call to action’s job is to get your reader to click.

Check out how your eyes can’t stop reading this email from Ramit Sethi:

 

rule of one example 3

Want to read the rest of this email? Me too.

 

Keep in mind: When you assign one job to each element of your email, it’s easy to hunt down and fix non-converting parts.

For example, if your open rates are rock-bottom, check your from name and then your subject line. Fix and test new versions.

Or if your click through rate is embarrassingly low, pick apart your email’s body copy and then your call to action. Fix one and test it. If no improvements are seen, fix the other.

One reader

“Find one person in the crowd and deliver your speech to them.”

If you’ve ever done public speaking, you’ll recognize that advice. Instead of looking into a sea of strange faces, pick one friendly face and act like you’re talking just to them.

Instantly, you’re friendly and likeable. And your speech is memorable.

This trick works beautifully in email copywriting.

Write to one specific reader that you know, like, and respect.

Suddenly, you’re writing to one person instead of a faceless crowd. You know exactly what to say, what jokes to trot out, if they’ll understand the sarcasm in paragraph 3, and what call to action motivates them.

In short, writing to one reader makes your job in writing the email so much easier.

Here’s a fantastic example from Jessica Mehring:

 

rule of one example 4

I underlined all the spots where she knows her one reader. Lots of underlines.

 

She knows exactly who she’s writing to. Someone who works from a home office, who used to work in a corporate setting, an introvert, and who had to learn how to handle new distractions.

Knowing her one reader dictates her story and how she tells it.

She knows what points to highlight and which feelings to touch on. It makes her email powerfully specific.
Being specific brings conversions, which is why 92% of B2B enterprise marketers tailor their content in at least one way, according to the Content Marketing Institute.

How to write to your one reader:

  • Be specific in your examples
  • Use testimonials from people like them
  • Tell stories of real-life outcomes they can relate to
  • Use a tone and voice in your email that they appreciate & understand

Suddenly, your reader sees themselves on the page. It feels like you’re in their head. Like you understand them, making them desire what you’re offering.

How to get to know your one reader:

  • Customer surveys
  • Onsite surveys
  • Compare results from both of those surveys to find overlaps and common themes
  • Ask your newest customers who referred them
  • Send a one-question email to your customers, asking to rate you on a scale of 1-5 stars

 

One goal, one job, one reader

The Rule of One is simple, powerful, and easy to remember. You’ll find yourself pulling it out of your email copywriting toolbox with every email you write – like I do.

And, when you use it, I promise that you’ll find it easier to tackle the blank page… and find the words to motivate your one reader to take action.

How will you use the Rule of One in your next email?

 

use the rule of one for your email copy

The post The Rule of One: Powerful Email Copy appeared first on GetResponse Blog – Online Marketing Tips.

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Great Holiday Marketing Campaign Ideas [Webinar Recap]

Did you know that the National Retail Federation (NRF) predicts holiday sales to increase as much as four percent? Do you want a piece of that action? Our recent webinar about holiday email marketing campaign ideas showed you, step by step, how to do that.

The 5 steps to making the most of your holiday marketing:

1. Gather your audience

In other words, make sure your channels work together. Make sure your strategy integrates all the channels your audience uses. This can be as simple as having an email sign-up link on your Facebook page or Instagram bio link. Email list building should absolutely be one of the tactics to support your overall holiday marketing strategy. Why? Because you have absolute control over the message reaching your list (unlike social media channels). And, that email address is crucial – for example, it can help you create look-alike audiences for more effective Facebook advertising.

 

2. Nurture leads throughout the holiday season

This is where your planning comes in. Long before the holidays start, you want to start building a relationship with your customers. Use your email’s content to help segment your list better (and thus be able to give your subscribers a more personalized experience) is one way to help do this.

 

3. Make a sale

Offers to entice customers into making a sale are key here.  Test some of those incentives to see what will work for your customers. Is it free shipping (very popular)?  Or would your customers respond to a special or limited edition of your product? This technique uses the scarcity or “fear of missing out” (FOMO) technique within marketing. Limited time only offers are another form of this enticement to buy.

 

4. Catch me if you can

This is about re-engaging customers who haven’t quite made their purchases from you yet. What do you need to do to win them back? How do you do it?  Show how you’re different. Add a sense of urgency about your product, and even some humor if your brand voice allows for it. And, don’t forget that you need to be where your audience is, but focus on the potential customers who are most likely to convert.

 

5. Be creative

Creativity is in the eyes of the beholder, so this is a very broad statement. Know that… sometimes you don’t have to be sales-y. But you do have to know your audience – which can allow for a lot of fun, actually.  And try to do something different. Don’t be afraid to break email marketing best practices if you know your audience well.

 

If you’re looking for lots of new ways to build up your holiday marketing campaigns, and exactly how to put them into practice, then watch the webinar!

 

 

holiday marketing webinar

The post Great Holiday Marketing Campaign Ideas [Webinar Recap] appeared first on GetResponse Blog – Online Marketing Tips.

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Landing Page Experts: Our New Facebook Group

We have something new for you landing page experts!

We’ve just launched a Facebook group for anyone interested in landing page optimization. Our goal is to create a place where each and every one of you can find help, and share your experience in the design and optimization of landing pages.

 

Why a Facebook Group?

Put simply, we wanted to join you someplace you’re already spending time – Facebook. Facebook groups offer a ton of helpful features that will us help you learn to optimize your landing page better (live video, polls, etc). Helping you is our main goal with the group, and to do that we need to get to know each other better. You’ll be able to meet us, some of the people working behind the scenes at GetResponse, and you’ll meet others who use GetResponse for their marketing. We hope that you’ll start to make connections in the group, ask your questions, and help with other members’ questions and struggles. We’re all in this together!

By joining the group, you will gain access to GetResponse experts. Passing our knowledge to you is the main goal here, but it is just as important to us that group members start to share their experiences and help their fellow members. We know that many of you are fascinated by growth marketing, just like we are. So, remember that goodness you share will get come to you.  😉

To do our part, we’ll provide you with a lot of interesting content about landing page design, creation, management, and optimization, so you can build the best landing pages possible. We are also preparing something very special for you.

Landing page teardowns

That something special is a landing page teardown series! It’ll be a series of Facebook Live events where you can submit your landing page for our experts to critique. They will tell and show how to improve your pages to skyrocket your conversions.

Besides these live events, you will also find lots of tips, resources, blog posts, video content, infographics and much more.

If you have a question, or you are struggling with something feel free to ask a question in the group. That’s why we created it – to give you a resource full of people to help you with your struggles, and who you can help in return.

 

Interested in joining the group?

Yes, you can find us on Facebook — come check out our Landing Page Experts group!

The post Landing Page Experts: Our New Facebook Group appeared first on GetResponse Blog – Online Marketing Tips.

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The 3 Most Common Marketing Automation Mistakes and How to Avoid Them

Wouldn’t it be great if you could set up a marketing automation campaign, turn it on, and then sit back and let the leads start rolling in? That would be so awesome. Unfortunately, that’s not the way marketing automation (or any other software) works. Instead, setting up the campaign is just the beginning. After you set it all up, you have to manage it and continuously optimize it. Which brings us to three of the most common marketing automation mistakes people make.

Mistake #1: believing marketing automation is a set-it-and-forget-it solution.

The truth is that marketing automation is just like any other tool you use in business – the more you put into it, the more you get out of it. So the solution to mistake #1 is to carve out dedicated time where you can analyze and optimize your campaigns. In other words, instead of setting them up and forgetting about them, you should constantly look under the hood and make tweaks and adjustments.

You’re probably already checking the normal metrics associated with running a campaign – the open rate, the click through rate, and the unsubscribe rate. But are you keeping track of the larger, more expansive questions you should be asking yourself as you run your campaign? These are “big picture” questions that can help you ensure that your boss and your boss’s boss are happy with what you’re doing.

Here are some big picture questions you should be asking youself:

  • Do I have a clear set of goals and objectives for the campaign?
  • Do I have realistic expectations about the results of the campaign?
  • Do my supervisors have realistic expectations about the campaign?
  • What are the 3 or 4 primary metrics I’m going to monitor during the campaign?
  • Are there any other metrics I should also keep an eye on?
  • Have I notified my marketing team and my sales team that we’re going to launch the campaign?
  • Is the campaign personalized in some way, shape or form?
  • How often am I going to report on the results of the campaign?
  • How quickly can I make adjustments to the campaign based on the results that come in?
  • Is there anything I should be doing with the campaign that I haven’t already thought of?

By focusing on the big picture questions as well as all of the detail questions, you’re more likely to have the success you’re looking for.

Okay, now that we’ve covered mistake #1 and some solutions around that, let’s move on to mistake #2, shall we?

 

Mistake #2: believing that knowledge is the equivalent of action

By my estimate, about 75% of the business people I know confuse knowledge with action. What does that mean? It means that most people who identify a problem forget that that’s only half the battle. The other half is to put that knowledge into action – that’s where the gold is.

Recently, GetResponse ran a series of events in the U.S. called ResponseCon. One of the people who presented at the event was named Alaina Nutile, who runs OnlyInYourState.com a website that gets millions of page views a month (and an organization that uses GetResponse as their marketing automation platform).

Does Alaina know some secret about the digital world that makes her website get millions of views per month? Although Alaina was very smart, she didn’t have a secret weapon the rest of us don’t have. The difference for Alaina is that she executes flawlessly. In other words, instead of just knowing what a best practice was, she took action on it.

Every. Single. Day.

Do you have that in you? Can you take action on the knowledge you have every single day? If so, you might be the next Alaina Nutile.

 

Mistake #3: believing that good enough is good enough.

If you’re like many people, by the time you get a marketing campaign out the door – any marketing campaign, not just a marketing automation campaign – you’re exhausted. You spent a lot of time creating the campaign, getting approvals, proofreading the campaign, and then deploying it. By the time you start getting the results back, you’re ready to move on to the next item on your To Do list.

While it’s always a good idea to stay focused on your To Do list, it’s also important to re-visit your campaign and continuously optimize it. After all, improving your conversion rate from 1% to 1.25% may not seem like a big deal, but by doing so, you can increase the revenue from that campaign by 25%, which can contribute a significant amount to your bottom line.

 

A Final Thought

We’ve covered some important topics in this blog post. We talked about how marketing automation isn’t a set-it-and-forget-it tool. We mentioned that knowledge isn’t the equivalent of action. And we talked about how to continuously optimize your campaign. But the most important thing to remember from this post is to actually do the things that we discussed. After all, if you don’t take action on what you’ve learned, there’s no point in having learned it in the first place, right?

The post The 3 Most Common Marketing Automation Mistakes and How to Avoid Them appeared first on GetResponse Blog – Online Marketing Tips.

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Inspiring Holiday Email Campaigns and What Makes Them So Good

Ah, holidays – the time of year all ecommerce businesses are impatiently waiting for. Their long, meticulous preparations will soon repay them with increased website traffic and sales revenue.

But the businesses who are going to be the biggest winners of the holiday season race aren’t just the ones who can simply manage the increase in customer enquiries and product orders. They are the ones who successfully capture the attention of their target audience and convince them to do the holiday gift shopping at their store.

One of the most effective ways of doing this is through email marketing campaigns. Not just any campaigns, though, they have to be creative, eye-catching, designed with the audience in mind, and sent at the right time. And that’s just the beginning.

Below I’ve gathered four holiday email marketing campaign ideas along with examples from brands who’ve managed to stand out in my inbox. Although this is an entirely subjective opinion, read on to find out the reasons why I think these campaigns are worth remembering.

Whether you agree with them or not, just let me know by posting a comment below this post. Perhaps you have your own favorite example you want to share with the rest of us? I’d love to see them!

Oh, and by the way. We’ve just published an awesome guide that will help you with your festive marketing program – Holiday Marketing Campaigns: 35 Tips. Be sure to download it, and join us live for the upcoming  Great  Holiday Marketing Campaign Ideas webinar we’ll be hosting on November 21!

 

Holiday Email Marketing Ideas

1. Order before [DATE] and have it shipped on time for [holiday name]

Ideally, your promotional campaign should have been running for at least a week before the holiday festivity begins. Naturally, the closer to the big day, the more intensive your marketing efforts should be.

With the holiday just round the corner, some of your prospects might worry whether they’ll have their order shipped on time. That’s why you could make one last attempt to convert them. How? By offering free overnight shipping or running an “order before [DATE] and have it shipped on time” type of campaign.

 

Example
From: PUMA
Subject line: ⌚ Order before 2pm EST for FREE overnight shipping.

Here’s an email I received from Puma, morning before Christmas Day.

It’s a simple message that includes all the usual elements – a couple of banners, a few links to different secondary offers, a navigational bar, and social media icons.

 

Puma free overnight shipping email offer for Christmas

Img. 1 – Puma free overnight shipping email offer for Christmas

 

So why is it so good?

If you’re anything like me, you’re usually running a little behind the Christmas schedule and doing the gift shopping at the very last minute.

And it’s not because you’re hunting for special deals, but because you either haven’t found the perfect gift yet or you haven’t realized that December’s passed right in front of your eyes.

This email was designed with this kind of audience in mind. The late shoppers.

It’s not overly complicated and it doesn’t have to be. It quickly communicates the offer that’s going to get you saved if you still haven’t purchased Christmas presents for your loved ones – Free overnight shipping. 

The offer’s first mentioned in the subject line, then again in the preheader, and finally in the banner that’s centrally placed in the above-the-fold part of the email.

Besides the main offer, there are four other elements (secondary offers) that have been purposely emphasized. The sale event, gift cards, gift guide, and Holiday FAQ. All of these are crucial for anyone who’s running late with their holiday shopping, and needs to act quickly.

Although this isn’t the only email that I found in my inbox that revolves around the last-minute shipping theme, in my opinion it was the most effective one for the following three reasons:

  • It was quick to communicate the main offer, which is the free overnight shipping that’ll get you your order in time for Christmas.
  • All elements of the email were used in an effective way – subject line, preheader, and the above-the-fold section all reemphasized the offer.
  • It delivered value by pointing the recipient to the offers they’re most likely interested in, e.g. gift cards, gift guide, or the sale event.

To top it off, the use of the watch emoji in the subject line was a nice addition that made the email stand out even more in my inbox.

Another one that did catch my attention was this email from ASOS. However, their animated GIF and the *terrible* dad joke only managed to get them second place in this category.

 

Img. 2 – Christmas holiday email campaign from Asos

Img. 2 – Christmas holiday email campaign from Asos

 

Lesson for other ecommerce businesses: Remember when and how your audience is going to read your email. Do they have much time to read through it? Or maybe they’ll tight on their schedule and need to act fast? Use this information when designing your message and when it’s needed, go straight to the point with your offer.

 

2. Here’s your [holiday name] to do list

Holidays are a busy period, both for marketers and consumers alike. Most of us are turn back to the good ol’ pen and paper to put together all kinds of to-do lists.

But what can you do with this information as a marketer? For one, you can create a to-do list your audience will actually enjoy checking and going through.

 

Example
From: Bonobos
Subject line: Welcome to the Holidays, People.

For this year’s Thanksgiving, I received a neat email from an online retail brand named Bonobos.

Unlike other messages I found in my inbox around this time, this one used hardly any visuals. All it contained was a white to-do list on a dark-gray background.

 

Bonobos Thanksgiving email to-do list

Img. 3 – Bonobos Thanksgiving email to-do list

 

So why is it so good?

First of all, this email clearly stands out. When scanning my inbox, I actually closed the message first and then had to re-open it, just to take a second look at what I just saw.

Upon a closer look, I’ve noticed that this isn’t just a simple to-do list. At least not one that I’d expect to receive from a brand. It’s more of a list I’d create for myself, with added humor – for example, Memorize cousins’ kids’ names – and hyperlinks that’ll help me complete some of the errands, like Get something nice to wear for dinner.

The humor’s spot on. The copy looks like it was written by someone who understands the target audience very well. The email itself is really easy to scan and fun to engage with. Rather unusual, but I actually enjoyed going through all the points up to the very end of the message.

Lesson for other ecommerce businesses: Stand out, be creative, engage your audience, and show them that you understand them well. Consider using phrases, abbreviations, or hashtags they use in their communication to make your marketing messages more authentic.

 

3. We do holidays our own way

When you hear the name Black Friday, what’s the first thing that comes to your mind? It’s probably one of the following: discounts, sales, or free shipping.

Most brands hop on the Black Friday bandwagon with the same approach. To sell more, by offering a better deal than what their competitors offer.

But what you don’t expect is that a brand you like will remind you about the mission that drives them. The mission that, most likely, made you choose them in the first place.

 

Example
From: United By Blue
Subject line: Why We Picked Up Trash Today

Below is the email I got for Black Friday from a brand that I follow – United By Blue. As you’ll find on their website, they sell responsible durable goods. What does that mean? In a nutshell, they sell products for people who care for the outdoors. And for every product they sell, they pledge to remove 1 pound of trash from the Earth’s oceans and waterways.

 

United By Blue Black Friday Cleanup Campaign

Img. 4 – United By Blue Black Friday Cleanup Campaign

 

Now that you know their story, you’ll also understand where their email’s coming from.

So what’s the email about? It’s a message that explains why for this year’s Black Friday, they decided to do a proper cleanup. Oh, and they called it Blue Friday.

Unlike what you’d expect from a retailer during this time of year, the email doesn’t talk much about their products. Instead, it invites you to learn more about Blue Friday and how to host your own cleanup, and shows you the people who joined them for this wonderful project.

Not so surprisingly, they do also offer a special deal for their customers. But the information about their special sale is only available once you scroll down to the very bottom of the email.

 

United By Blue Black Friday Sale Email

Img. 5 – United By Blue Black Friday Sale

 

So why is it so good?
This one, again, comes down to understanding your audience and answering the question – why did they choose your brand in the first place?

With United By Blue, the answer is pretty simple. It’s because they make products for people who, like them, care about nature. How can they prove that their mission statement isn’t just marketing fluff? With their actions.

Having organized the cleanup and shown pictures of those who participated in it – which include their CEO and Director of Operations – they said more than any regular marketing newsletter ever could.

What’s more, their message is mostly about getting people to participate or even host a cleanup in their own neighborhood. The information about the sale they’re holding for Black Friday comes much, much later.

To sum up, even though this email arrived quite late, i.e. on Black Friday afternoon, it’s very effective. It managed to capture my attention and got me to read it all to the very bottom, where the information about the sale was placed.

Even though it arrived later than any other message I expected to receive that day, it sure made an impact and made me reconsider what I wanted to order for Black Friday.

Lesson for other ecommerce businesses: This may not work for everyone. But if you know your audience well, then you don’t need to use your main CTA button to lead to the sales page. You can focus on content and carry on with your mission, and your audience will follow you.

Are there any other brands that caught my eye because they were doing holiday marketing slightly different? Not many, but the one that has is certainly worth mentioning here.

The team behind Cards Against Humanity once again proved that they know their audience pretty well. Take a look at the following two emails and see for yourself.

Do you think any other brand would get away with closing down their store or simply collecting money to dig a hole nobody could ever find? I don’t.

 

Img. 6 – Cards Against Humanity Black Friday Special

Img. 6 – Cards Against Humanity Black Friday Special

Cards Against Humanity Hole Email

Img. 7 – Cards Against Humanity “We’re Digging a Hole” Email

 

As you can see, sometimes you don’t need to follow best practices to stand out. Quite the contrary, sometimes it pays off to be different, especially during the holiday season when the competition levels are at their all-time high.

If you want to read the whole story behind these two emails, read on what the Cards Against Humanity team have to say about the hole and their crazy sale.

 

4. You snooze, you lose! The [holiday name] sale will end soon

Even though holiday sales last for quite long, some of us still have trouble finding something special for themselves or their loved ones. That’s why marketers keep sending them multiple reminders and last-minute emails, hoping to convert them before everyone goes offline to spend some quality time at the dinner table.

What if there was a way to make your email stand out from all the other reminders out there? Apparently, there is.

 

Example
From: Casper
Source: Reallygoodemails.com

Like the email from Bonobos, this message doesn’t look much like anything else you’re used to in your inbox. It’s what you usually see when you’re lying in bed, either going to sleep or just waking up. It’s an image that resembles your clock app.

 

Casper Black Friday Sale

Img. 8 – Casper Black Friday Sale Newsletter

 

When you look closer at the image, you see that each alarm has a special name. Along with witty names, you also find information about the super sale and early bird discount the brand’s currently offering.

Just as you’re starting to get slightly nervous that you might miss out on yet another deadline, you find a comforting message, just below the clock app. It says that you can rest comfortably and even sleep through Black Friday, as you can shop with Casper without even leaving your bed. All you have to do is go to the brand’s website and type in the code: SLEEPIN.

Why is it so good?
Casper is a brand that sells mattresses for your bed. Although to some this may not sound very exciting, they’ve managed to make an impact with their marketing communication more than once.

This is one of those examples. What I like about this email is that it fits in so well with what they actually sell. Bed mattresses, clock app, multiple alarms set not to miss an important date, and finally a discount code with the phrase – sleepin.

The email’s relatively short and manages to quickly communicate that you can shop online, without ever leaving your bed. And of course, you wouldn’t want to leave your bed, even if it was for a great sales event like the ones you expect to see on Black Friday now, would you?

One more thing that makes this email campaign even greater is the second newsletter that comes after it. Even shorter, following the same principle, but this time aimed at people who – despite the reminders – managed to sleep through Black Friday.

 

Casper Last Black Friday Followup Email

Img. 9 – Casper Last Black Friday Followup Email

 

What’s most interesting about this email isn’t the humor or its length. It’s the fact that they decided to extend the Black Friday sale beyond the one day.

This is something we’ve been seeing more and more often over the last few years. Brands seem to be wanting the Black Friday craze to go up until Cyber Monday or even later in the week.

Personally, I’d watch out not to discourage customers from shopping when prices are at their standard level, but this is something each ecommerce business has to decide on their own.

Lesson for other ecommerce businesses: Make sure each element of your email reemphasizes what you’re actually trying to say. A good design can often help and deliver the message much quicker than words ever could. But that doesn’t mean you should forget about good copy.

 

What else should you try for your holiday marketing campaigns?

Marketers try different approaches to deliver value to their audience. Depending on who they’re communicating with, the tactics they pursue will vary.

Here are a few more examples of email marketing campaigns that, in my opinion, worked pretty well. Without going into much detail, take a look at how effectively they’re using animated GIFs and product recommendations based on the price range.

 

Special Father's Day Message

Img. 10 – Special Father’s Day Message

American Eagle Outfitters Sales From The Crypt Newsletter

Img. 11 – American Eagle Outfitters Sales From The Crypt Newsletter

 

Mark And Graham Something Special For Her Under 100

Img. 12 – Mark And Graham Something Special For Her Under 100

 

Your next step

If you want to learn a little more about running successful marketing campaigns during the holiday season, we have something you might like.

We’ve prepared a whole new Holiday Marketing Campaign guide, where we’ve gathered 35 tips for effective campaigns using email, social media, paid advertising, and more! On top of that, we’ve thrown in some free, ready-made marketing automation workflows that you can recreate in your holiday campaigns this year.

Want to learn even more? Join us live for the upcoming Great Holiday Marketing Campaign Ideas webinar we’ll be running on November 21!

 

what makes these holiday marketing campaigns so good?

The post Inspiring Holiday Email Campaigns and What Makes Them So Good appeared first on GetResponse Blog – Online Marketing Tips.

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