Category Archives: Internet

Inbound Marketing Strategies to Power up your WordPress Business

Leveraging the different techniques of digital marketing can bring success to your web business. No matter how big or small your site is, adopting the best marketing practices can lead you towards quality leads and improved sales.

While content marketing, email marketing, and social media marketing rule the entire digital landscape, inbound marketing is gaining a lot of popularity among those who want a subtle and effective way to promote and sell their products and services to the targeted web audience. If done properly, you will be able to generate high leads and maximum revenues for your WordPress business/website.

 

What is inbound marketing?

  • This particular marketing technique offers a complete methodology to let businesses optimize their marketing strategies to encourage more people to buy their products and services.
  • It renders systematic approach.
  • Inbound campaigns focus on giving value to the potential web customers.

 

How does it work?

  • Inbound marketing uses engaging and high-quality content such as blog posts, articles, and e-books to promote brands and build trust with targeted web audiences.
  • It aims at providing valuable information, useful tips and another form of content to enhance the brand awareness among online buyers and encourage them to buy your products and services.
  • It collects data of the buyer’s journey, creates a robust marketing strategy, and promote content at that point of time when they are looking for your products and services.

 

Results-driven inbound marketing strategies for your WordPress site

 

1. Create valuable content 

  • Create inspiring, informational, and unique content for a successful inbound marketing.
  • Make sure your content is targeted to your potential web customers.
  • It should give some valuable information related to your products/services.
  • Add value to their specific interests.

 

2. Engage in effective email marketing

  • Build strong email list by adding option forms, contact forms and sign-in forms using best WordPress plugins.
  • Create and send professional looking newsletters and emails directly to your subscribers.
  • Write click-worthy subject lines to entice subscribers to open your email.
  • Send emails at the best time for your subscribers (use a feature like Perfect Timing).

 

3. Use images and videos

  • Add images to attract more web visitors towards your site.
  • Create engaging and relevant images, infographics, videos, and slideshows to let your brand stand out from the crowd.
  • Promote them on web channels and social media websites.

 

4. Leverage calls-to-action (CTAs) 

  • Create compelling and visible CTAs to tell web visitors what to do next.
  • Add it to your newsletters, and direct emails.

 

5. Track the performance of your marketing campaigns

  • Gather data and analyze it to know the overall performance of your inbound marketing strategies.
  • A Complete insight into your existing campaigns – how many contacts converted into customers, etc.
  • Integrate Google Analytics.

 

6. Split test

  • After gathering the results from analytics, test multiple variations of your campaigns,
  • Perform A/B split testing on content, emails, subject lines, CTAs, the color of buttons and so on.
  • Test until you get the right combination of marketing solution for your WordPress site.

 

Conclusion

These are the six powerful inbound marketing strategies that will help you promote your WordPress across multiple web channels, social media platforms and targeted web customers effectively and efficiently.

inbound marketing strategies

The post Inbound Marketing Strategies to Power up your WordPress Business appeared first on GetResponse Blog – Online Marketing Tips.

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How Sales Can Use Marketing Automation to Drive Revenue

Sales teams are understandably a little cautious when it comes to marketing automation. We don’t want to annoy our customers with too much communication – nor do we want risk losing valuable leads by sending out generic interactions with no inherent worth. However, at the same time, we don’t want to let any potential prospects slip through the net.

So, let’s take a look at how sales teams can employ marketing automation effectively on a day-to-day basis, not just to reduce their workload and increase their efficiency, but to generate a demonstrable advantage for the businesses they operate in.

 

Have faith in marketing automation

Statistics released by Forester Research found that 78% of sales teams described marketing automation platforms as their key revenue drivers. These powerful pieces of marketing automation software are critical to success in modern business, so don’t lose hope or patience if your efforts don’t pay off immediately.

Instead, stick with it. Keep it at the forefront of your revenue boosting sales initiatives and reap the rewards over time.

 

Let buyer profiles do the work for you

I am a major advocate of buyer profiles because they force us to think more about our customers’ problems than the solutions we are trying to sell.

Buyer profiles require us to take the data we have acquired on our customers and use that insight to build a picture of your customers – what do they like, what do they dislike, what do they want to achieve from your interactions?

Once you’ve crafted a buyer profile, you can simply feed the data into your automation platform and let the automated processes do the work for you.

Figures published on Adobe’s CMO blog show that adverts and sales interactions targeted to specific users are 200% more effective than those which are not targeted. Hone your buyer profiles, understand your prospects, and let automation take care of the rest.

 

Don’t ever let the trail run cold

Sales success is all about tenacity; all about trying new approaches in an effort to achieve a conversion. Marketing automation lends itself to this culture of perseverance and positivity as it eliminates the need to manually follow up lead after lead.

This is, ultimately, a somewhat soul-destroying task for a sales operative. Not so much for a marketing automation platform. I recommend automated nurturing and scheduling regular follow-up interactions at 1, 2 and 3 month intervals.

These can be simply and effectively automated, and can ensure that your organization does not miss out on all important revenue from prospects who could have been converted but ended up slipping through the net.

 

Waste nothing

Why did you turn to marketing automation in the first place? Possibly it was to save time, to reduce effort, and to free up some serious working hours which could be spent focusing on other aspects of your business.

With this in mind, sales teams who utilize marketing automation platforms must be tuned in to the possibility of waste. And, they must do their utmost to reduce waste wherever possible. Even if you are driving conversions, sales and long term revenue through automation, you may be diminishing this value if you do not work to prevent waste.

Audit your procedures. Is there an aspect of your sales endeavors which is not pulling its weight, or is somehow inefficient? Perform a tune up and make sure you are securing conversions without wasting any time, effort or – heaven forbid – money in the process.

 

Know what to automate

We can’t automate everything. If we could, running a business would amount to little more than waking up in the morning, pressing a button and then going back to sleep – and we could probably find a way to automate even this.

Instead, positive sales automation requires a balance of organic, human interaction and efficient automatic processes.

Still, there are many tasks which sales teams could be automating – and using to drive revenue – but instead are being handled manually. These include collating and aggregating data from disparate reports (most high quality automation platforms will be able to handle this function), or assigning leads and prospects to different reps. You are paying for your marketing automation system, so make sure you are using it effectively.

 

The template balance

We’ve discussed how effective automation requires a balanced approach. Leads respond better to communication which is seen to be organic and natural. They tend to be put off by interaction with bots or other automated processes.

If you’re automation system is firing off generic “dear sir/madam” emails to your prospects, you probably aren’t going to be achieving too many conversions. The solution to this is remarkably straightforward; simply draft templates for as many consumer interactions as you can, and then load these onto your system.

Consider all of the interactions you need to make on a regular basis – follow up emails, thank you emails, promotional offer emails – and aim to cover all the bases.

Whenever you deploy these emails within your sales framework, add an element of customization. This represents a tiny amount of extra work for your sales or content team, but this bit of effort will go a long way in achieving the sales targets you set for yourself.

 

Score your prospects

Some leads are more valuable to your business than others. Unfortunately – unless you are using a super-advance AI prototype platform developed by NASA – your marketing automation software cannot recognize this by itself.

So, what do you do? You ‘teach’ the system. You input parameters and metrics which help the system understand which prospects are going to generate the most value over the full lifecycle. A ranking system can help you to achieve this. Understand your prospects, understand their objectives and understand which products or services they need to achieve these objectives. Then, assign scores appropriately.

Effective, considered automation is more than just a tool. When used and deployed correctly, it represents a shift in the culture of sales. Making life easier for you and your team is one thing, but, of course, your automated endeavors need to generate significant revenue for your organization if they are to be considered successful. Follow these best practices, and make sure this is the case.

The post How Sales Can Use Marketing Automation to Drive Revenue appeared first on GetResponse Blog – Online Marketing Tips.

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Emojify Your Email Marketing

Originating in Japanese mobiles in 1990s and finally Apple joining the craze around 2007.

Whether you’d like to admit it or not we have been lured into the world of emoji so much so that it spilled from phones into merchandise, movies (that’s right, coming to a movie theatre near you this summer), and finally, marketing.

If being trendy is not a convincing argument for you, how about Experian’s research which states that 56% of the analyzed brands showed an increase in their unique opens. I believe in the power of trends, stats, and visual content – and this article is devoted to stimulating your email marketing genius with inspiration for the most important emails we send:

  • Product Offer
  • Special Offer
  • Holiday Sales

But there’s also a bonus for those that think outside the box and use emoji for branding, making their emails easily associated with their company (We see you Death To Stock Photos 😉).

 

Product Promotion

According to research it is 40 times more likely that you will acquire a customer through email than through social media, that’s a stat that all email marketers wait for. At the same time, there are millions and billions of emails trickling through the Internet each day, your potential customer may not get thousands of emails a day but he might be hitting dozens – making your offer fight for their attention. Although there is a discussion about tone of voice and what you can and cannot do (scroll down for more on this subject), let’s assume that your target audience is open to being enticed.

Starting with bloggers, writers, or anyone who offers content that can be purchased or simply downloaded for free – entice the simple way:

 

johnathan dane uses emoji in email subject lines

johnathan dane uses emoji in email subject lines

 

All you are letting people know is that you have another content piece out and fresh for grabs. Instead of getting lost between blog updates, news articles, and various offers you will be noticed thanks to your creativity!

Got a new product coming out? Maybe there’s an upgraded version? Take a look at what Photojojo did:

photojojo uses emoji in their email marketing

 

There’s your regular tell it like it is subject line and your sneaky “click me to actually find out more” subject line. Whichever approach you choose – you put yourself in front of the line.

What’s more, you can take a simple product and turn it into an email just by adding content to it. Do you have socks to sell? Send a product email with a joke like Say It with A Sock:

 

Say it with a sock uses emoji to help tell jokes in their email marketing

 

Maybe you have an arts and crafts shop and you need to let people know about washi tape? Parabo gave some tips and hints as to how you can make the best of it and that turned into an excuse for a great email campaign:

 

parabo brightens their messages with emoji

 

As you can see, there is plenty of directions you can take your emoji – the key is to find your voice.

Special offer

From flash sales all the way to the Holiday season (which we will cover in the next section) there are numerous days in the year where you can step your email marketing up a notch.

My first go-to example is Olan Rogers Supply:

 

 

For those that followed Olan Rogers and then saw the Soda Parlor grow from the very beginning, understand the very specific humor that Olan and his company present – which is very well accented by the cheeky emoji that underlines his comedy and our liking of his friendly neighbor presence.

Let us go back to Klient Boost, another great example of how you can use emoji to boost your special sale, release, or “just because” offer:

 

Klientboost uses emoji to help sell in the subject line

 

Finally, let’s look at examples of companies that used special email campaigns to gain a customer.

Give out a freebie:

 

use emoji in your email campaigns to help boost sales

photojojo uses emoji in their email marketing

Photojojo promotes Parabo in their subject lines, with emoji

 

Send a reminder to those who haven’t bought or visited in a long time:

 

parabo uses emoji to help the reader understand their offers

 

Got a big business birthday or product update coming up? You can share those too!

 

Unsplash celebrates their 3rd anniversary with an emoji

celebrating birthdays with emoji in the subject line

 

unsplash celebrates five years with emoji in the subject line

 

Holiday sales

When the most wonderful time of the year strikes every marketer under the sun goes into campaign more. Black Friday? Yup. Cyber Monday? Check. Christmas, New Year’s, Valentine’s, and Fourth of July? Of course. Statistically speaking, email has an average ROI of $38 for each $1 spent which is why you need to get your email noticed as soon as it hits the inbox.

Let’s start with the most obvious season of all – the Holiday season. Here are some of my favorite holiday emoji subject lines:

 

holiday emoji used in holiday marketing

 

Italia went for the easiest choice when it comes to emoji, but it works! It has been over six months and that email is still in my inbox (mind you, I too keep a tight and monitored inbox).

 

Happy holidays from parabo press with emoji

You can’t always be sure whether your customer celebrates the Holidays and you don’t want to exclude anyone – Parabo Press did an excellent job at keeping their subject line simple yes still relevant to ‘tis the season.

 

emoji for last minute shoppers

 

I have to admit, I’m a last-minute Holiday shopper… It’s quite embarrassing, really, how many times I went shopping ON Christmas day, ON someone’s wedding day, ON a birthday. That’s why Say it with a Sock won me over with their email subject line – they get me, they know which emoji is alarming (get it?) enough to catch my attention. Kudos to them!

 

peak helps people unlock their potential... and use an emoji to do it

 

In case you don’t know what Peak is, it’s an excellent brain-training app. From memory to agility all the way to numbers, it helps you train your brain for the better. I loved that this Peak email became about more than just “get someone in your family from dumb to okayish”, it spoke about unlocking potential – which we all want! The added Christmas trees made it an email I remember and actually went back to.

Going back in time – Cyber Monday:

 

say it with a sock cyber monday campaign

 

Three ingredients of a good Cyber Monday deal – computer, money, the word DEAL. This email subject line captures all three things we need to see/read to make up our minds. It does not speak in code, it’s not cryptic, it’s a straightforward subject line that saves me time.

Halloween anyone?

 

celebrate halloween sales with emoji subject lines

 

Photojojo got in the spirit. It’s a memorable and mysterious subject line that’s bound to get more opens just from sheer curiosity.

4th of July – the happiest summer day!

 

olan celebrating july 4th with emoji in the subject line

 

This one needs a bit of an explanation. As I mentioned, Olan Rogers has a very niche audience. Most of us Olaners know that Olan had a great t-shirt with a Boar on it… So, when a limited edition 4th of July shirt came about – we were over the moon! Simple – catch your niche audience with something only they will get, throw a pun in there, and add a simple 4th of July banner to it, the colors of our beautiful country.

 

photojojo offering a fourth of july discount while celebrating the holiday

 

Why is this sunny emoji email subject line relevant? Photojojo sells great photography gear, which every photographer would love to have on a sunny 4th of July! Relevant? Check.

 

Parabo celebrates July 4 as well, with a fireworks emoji in the email subject line

 

4th of July, $4 sale, a firework to seal the deal. Great thinking Parabo!

And finally, a day full of love – Valentine’s day.

 

happy valentine's day from Parabo

happy valentine's day from Say it With a Sock

 

Sure, hearts are a little overrated but there’s something about these two email subject lines that made me smile rather than cringe. I remembered them and double checked what the deals were purely because they both had hearts as did everything else around that day.

 

Bonus

Finally, a little bonus inspiration – branding.

I’d like to give it up to Death to The Stock Photo for using a slightly morbid emoji as a reminder of their photo packs. At first I didn’t notice that all emails have a skull in them, when I finally did I was a little confused, and then it dawned on me – DEATH to The Stock Photo.

It may not be much but when I realized what DTSP were doing I applauded them. It’s very rare that you see such a systematic brand. As most of DTSP email subject lines are the same (except for the title of the monthly photo pack) an emoji that relates to their brand name is a wonderful breaker in place of a boring hyphen. Amazing job you guys!

 

death to the stock photo uses emoji in their branding

Death to the stock photo uses the death emoji in their branding

Death to the stock photo uses the death emoji in their branding

 

Over to you

It’s harder and harder to stand out in the inbox of a customer or prospect. Whether you have a niche audience, a boring repeated email, or you simply want to stand out from the crow, you have an opportunity to take your subject lines beyond the norm with this trend.

Fight your way against the current and create subject lines that no one even thought of! A/B testing is an amazing tool that will help you test whether or not emoji resonate with your audience. Maybe take a risk and change up the usual?

Try an experiment or two and let me know in the comments below what your results were. Maybe you’ve seen emoji email subject line that tops the ones above – I’d love to see it!

emojify your email marketing

The post Emojify Your Email Marketing appeared first on GetResponse Blog – Online Marketing Tips.

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7 Blog Topics Everyone Will Share in 2017

Content is king – an expression that you’ve probably heard a million times before. Surely, quality content is something you can benefit from. However, this doesn’t necessarily mean that the word about your writing is going to be spread around. And we all know the benefits one could reap from a viral post. On top of that, if your aim was to get traffic through your [awesome] blog post, and you failed – well, you will be quite disappointed, right?

There isn’t a magic formula to start a blog, or even write a post that would be instantly loved by everyone. However, if you do a thorough research, you will see that in 2017, some topics are extremely popular…and some certainly are not.

Don’t worry, I’ve done the research, so by the end of this post, I will try to give you insights and tips on writing blog posts that will get you those shares!

 

…before I start:

Let’s make one thing clear – a viral post doesn’t (always) mean a high-quality post. Of course, this doesn’t mean that you should only focus on clickbait titles or spin posts that already made it to the top of the trending lists, but focusing on popular topics here and there will certainly be helpful.

That being said, let’s just take a look at some social sharing numbers of the most trending articles this year:

 

Image source: Buzzstream screenshot

 

Wow – these guys surely knew how to engage their readers and boost their social shares! You should do your best to do the same.

 

A blast from the past:

Before you start your next big blog post topic, why don’t we remind ourselves what was trendy back in the ‘90s.

  • Online diaries were the very first forms of blogs where people were writing about their personal live. However, they weren’t called bloggers but diarists or escribitionists. These types of websites could be found today as well, but they are different from
  • Programming was quite a popular topic back in the old days and John Carmack was a very successful pioneer in this field. Posts regarding coding and programming in general are still something that people are very keen on reading.
  • Gaming is another topic that was and remained favored in the online community. Believe it or not, but Shacknews and Blue’s News are blogs that are still live. Despite all the updates, these blogs still have that good-old-90s look, just perfect if you are feeling nostalgic.
  • Music and updates regarding your favorite band are something all the fans wish to find easy. And is there a better place than the blog? Poster Children realized this long time ago and their website is still live (…but not updated).

Now, let’s get to the 2017 trends, as promised.

 

Blog topics everyone will share in 2017:

1. Small business and entrepreneurship

Have you noticed that Instagram accounts and posts regarding entrepreneurship are popping out like never before?

instagram hashtag search of popular blog topics - entrepreneur

Image source: Instagram screenshot

 

Same goes with blogs on a similar topic, like small business.

Entrepreneurs, founders and small business owners are people that usually want to learn as much as possible, although they don’t have too much time. This is a fact that you should certainly utilize – start following all business related news feeds and compile all the most important facts into blog posts. If you are not sure how to sort out news that are likely to be read by entrepreneurs, just try to think as one – What problems are you facing? What types of information would be useful for you? What big companies are good examples of growth? and so on.

Short case study: Smartpassiveincome

Pat Flynn is the it entrepreneur nowadays. If you read his bio you will see that his blog was his side career in the beginning. However, Smartpassiveincome is now generating over a million dollars monthly (and Pat is proudly sharing his income reports).  By teaching others to make passive income, Pat is getting more and more zeroes on his bank account. Basically, he is blogging about all the tips and tricks that he learned on his way to success.

Tip to start:

As you can see from these examples – you don’t need to start as an expert, just share your honest story how you made it (because you surely will succeed!). Since you are starting an entrepreneur career yourself, make sure you share your journey on your blog and who knows, maybe that will be the X factor that will distinguish your blog from others!

 

2. Travel

Feeling wanderlust or fernweh are slang expressions that are much more than just trendy words. Despite all the terrorist attacks, the recent boom in the travel industry is a proof that people are keen on exploring the world more than ever. And they love reading useful advice regarding it. The timing is just perfect to start your dream job (because travel blogging can be one, without doubts). 

Short case study: Theblondeabroad

Kiersten is a great example that even though you have a stable career (a job you are not that eager to do), by pursuing your dream you can create your own happily ever after. Kiersten started traveling as a volunteer and soon after she became a blogger, she was followed by half a million people! She isn’t dating a sheikh like many people gossip, on the contrary. On her blog she gives advice how to travel on a tight budget and what are the ways to make money out of (travel) blogging. Yup, exactly everything you need to start your own blog.

Tip to start:

You don’t need to wait until you travel the world to start writing about it. Moreover, you don’t have to start from your own experience. Why not choose some great insight info on travel forums or communities and turn them into engaging blog posts. Find photos (not the same ones seen a million times before), create a blog with a website builder and you are all set!

 

3. Recipes

A couple of years ago one of the most trending topics online was dieting. Nowadays, however, it’s all about a healthy lifestyle, especially eating well. Therefore, it is no surprise that homemade recipes are embraced among a wide online audience. Even fashion bloggers and influencers, such as Chiara Ferragni or Aimee Song are promoting healthy eating through their Instagram posts.

One more benefit of running a recipes blog is a very wide target audience: from housewives and stay-at-home moms to hipster-trendsetters and busy career-chasers.  Even if you are a clumsy cook, don’t worry – the Internet is full of (healthy) recipes and it is your job just to find the best ones and turn them into tasty blog posts!

Short case study: Loveandlemons

Jeanine and Jack are the foodie couple behind this homemade-recipes blog and they are doing a great job. They have been blogging for six years now, and their blog is their main source of income nowadays. They are making all the food by themselves, but as mentioned above- this doesn’t necessary have to be the case. Jeanine’s food pics can also be a perfect example of how to show off  your food masterpieces. That’s probably the reason a huge amount of Loveandlemon’s traffic comes from Pinterest (and a great hack for you to try out!):

 

love and lemons website receives most of their referral traffic from pinterest

Image source: Similarweb screenshot

 

Tip to start:

If you absolutely have no ideas where to find healthy recipes that weren’t published before, join some mom-communities! Facebook groups and forums where moms share their advice about cooking for their children can be a great source of inspiration. Furthermore, communities for vegans or cross-fit fans are also places to look when writing your next blog post.

 

4. Mommy blogs

There is no doubt that mommies are taking over the blogging community – just check out how many new mommy blogs are popping out on a daily basis! Not to mention forums and other communities. Well, moms are a target audience that is not so easy to please. However, if they find your posts useful there is a huge chance that they will go viral in no time. Yup, moms are not selfish when it comes to sharing advice! Whether you are a mom or not, you should take advantage of this community and start a blog. 

Short case study: Coolmompicks

Liz Gumbinneris is one cool mom. And she has a cool blog for other cool moms. Well, it turned out that almost 500 thousand moms became Liz’s regular monthly followers. Liz and her friend Kirsten started this (cool) blog back in 2006 just for fun. However, their blog posts everything from DIY, beauty and style, party ideas, travel ideas and much more. Liz and Kirsten stayed dedicated to their blog but shared much more that diaper-changing advice which differs them from other mommy-niche blogs.

Tip to start:

Do research on what moms ask on forums and try to write blog posts where you will provide them with few practical solutions (that you can also find on forums). You can also organize a giveaway or a photo contest – moms just love it. Dove had a great contest a while ago – Real beauty should be shared, use it as a good example and boost your social shares.

dove real beauty campaign

Image source: Facebook screenshot

 

5. Make money online

Advising people on how to make (passive) income online is a no-brainer topic. Just take a look at Quora’s most popular answers and you’ll realize that your potential target audience is very wide.

 

quora is another option for researching the interest in your blog topics.

 

And Quora is just an example. The Internet is packed with people seeking to find useful answers on this topic and once they do – they will share it, ask for other tips etc. Not only will you reap the benefits of the shares, but you might even find a good way to make some extra money as well!

Short case study: Shoemoney

Jeremy is very proud how his life turned out: from a “loser” that hasn’t graduated to a millionaire that can teach you how to be rich just by making money online. He loves to share his story and tips from personal experience and has even created an Infographic about it. A decade ago, in 2007, he got his first $132,000 check from Google! Ever since, his business is growing rapidly: AuctionAds, ShoeMoney, EliteRetriet, NextPimp, FreeSEOreport and so on. And it all started with His skills to pay the bills, as he likes to point out.

Tip to start:

Since there are quite a few ways to earn money online, why opt just for one? If you are still not in the position to blog just about your personal path of becoming rich (online), then blog about affiliate, online trading, AdSense and other passive income channels.

 

6. Online marketing

Have you noticed that almost everybody is a digital marketing expert today? Okay, everybody does sound a bit harsh, however you must agree that there are really a lot of self-proclaimed online marketing gurus. Surely, some of them don’t even know how to market their own blogs, but on the other hand there are genuine experts who are gaining a lot of readers, shares and dollars every day. Luckily for you, nowadays it is all about an online presence so learning how to make the most out of it has a potential to attract a huge number of readers. Position yourself as an SEO, PPC or SMM expert and enjoy seeing your tips all across social media!

Short case studies: Rand Fishkin and Kimra Luna

Rand Fishkin is the CEO & Co-Founder of SEOmoz, a leader in the field of search engine optimization tools, resources & community- according to Wikipedia. However, if you are even a bit into digital marketing you probably understand that Rand’s whiteboard and MOZ are the something like the SEO Bible. Rand succeeded in earning a couple of million dollars per year, positioning himself as one of the most followed Quora bloggers and becoming one of the best (or maybe the best) in his niche in general.

If you think that you can never become successful as Rand, check out Freedomhackers a blog and community started by 29 year old (now millionaire) Kimra Luna. She is famous for her growth hacking skills, but it all started with digital marketing basics. Just look at the numbers of her freedom community:

 

Kimra Luna's Facebook group is evidence that digital marketing and growth hacking is one of the more popular blog topics of 2017

Image source: Facebook screenshot

 

Tip to start:

Read some web marketing guides as a place to start learning about the online marketing trends and expand your knowledge by joining some growth hacker and digital marketing communities. Read carefully all the hacks that are shared and compile them into blog posts. Shares guaranteed.

 

7. Fashion

Fashion blogs and pics are always welcomed on social media. Stunning, chic, or extreme outfits are something people like to share, comment and like for years now. In 2017, all of you who have a passion for fashion still have a huge chance to establish a successful blog. Furthermore, you can expand your fashion knowledge on Youtube, Instagram, Pinterest etc.

If you think that your target audience are only females in their early twenties — think again! Both males and females, housewives and businessmen, baby boomers and millennials are seeking for outfit advice or just enjoy seeing a fashion no-no.

Short case study: Kenza Zouiten

Kenzas.se is a blog that was started from a pure love for fashion by Kenza Zouiten with no intention to make her hit the list of most influential women under 30 or to make a fortune. Well, the blogging side benefits really paid off, didn’t they? Kenzas.se is a perfect example of a blog that is popular among a wide range of audience:

 

referral traffic can be a good measure on if you chose your blog topics wisely

Image source: Similarweb screenshot

 

examine audience interests when choosing blog topics

Image source: Similarweb screenshot

Tip to start: If you don’t want to present your personal (fashionable) wardrobe, you can always blog about trends in general, mix & match Instagram and Pinterest posts, street style in your city etc.

 

…3,2,1… start that blog!

These blog topics have a huge potential to gain you a lot of traffic from the social media, however don’t expect magic to work overnight. All the bloggers that were featured in the success stories were committed to their blog, worked hard and stayed focused. There is no reason that you won’t make it as well, so pick a potentially viral topic and go start that blog!

what blog topics will people share in 2017? Read this article to find out.

The post 7 Blog Topics Everyone Will Share in 2017 appeared first on GetResponse Blog – Online Marketing Tips.

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Hello, 911? This is the New Social Media Manager

There are many emergencies that happen in our careers, but nothing stings more than a Social Media manager’s vibrating phone on a Saturday night. Even though your job may be 9-5 Monday to Friday, people have access to your product AND your social media accounts 24/7.

As a Social Media Manager (or anyone working in social media) you might face a crisis or two. Don’t worry, we’ve all been there, which is why we all know the importance of a well-prepared emergency plan – no matter the situation.

Most companies with have an emergency social media plan in place, but what if you’re just starting out, never thought of having a plan in place, and a crisis is brewing on your own turf? There are a couple things to keep in mind if you’re an emergency newbie.

 

Do I call 911?

When you see the number of tweets, retweets, Facebook comments, or LinkedIn comments rise – don’t panic. A great example of a buzz that won’t turn into a crisis is Apple. With new products coming out, every product gets a more or less innovative change. We love apple, but we hate the changes and so with every product we roll out a new set of unhappy tweets and comments.

It’s not necessarily a crisis, as Apple knows how loyal customers are to it. It really is just about polite replies and “we are very sorry for the inconvenience” as it will be just that to some.

 

 

So when is it an emergency? As a starter point follow Hootsuite’s simple guide:

  • Less than five negative mentions per hour: Continue monitoring closely. Compile a report for senior management to review at the end of the day.
  • More than five negative mentions per hour: Begin assigning messages to the public relations manager in Hootsuite.
  • More than 10 negative mentions per hour, for more than three consecutive hours: Contact the CMO on her cell phone, and begin officially rolling out the social media crisis management plan.”

This is a great starting point, you might be a small brand and your threshold might be five negative tweets per hour for more than three hours. Make sure you keep monitoring your social media and reply to as many tweets as possible – CALMLY.

 

The first wave

Your website is down, you’ve been hit by hackers, there was a fire in one of your shops or properties, or maybe a disaster happened in an area where your business is located. These are all very different scenarios but very real ones. What should be your first instinct the minute you learn of a crisis? Turn off all automated social media posts.

In the midst of a panic and trying to reply to every tweet and comment sent your way, you might not notice that you have scheduled posts that are going out and, most likely, aggravating your customers even more.

You will see that there are various types of posts. From those just asking for more info all the way to trolls who got in on the action “for fun.” Before you start replying ask yourself a couple questions:

  1. Do I know what went wrong?
  2. Do I know the cause behind the problem?
  3. If not, is the cause being investigated?
  4. Are there any backup solutions that I can hint at?

If you don’t have an answer, calmly say so.

 

 

It is better to admit that you do not yet know what has happened than to ignore the problem and let it escalate. If you can’t give your customers an ETA try to at least reassure them that you are on the job and not out for a drink in town.

Remember, if you stumble upon a raging customer or a troll, it may not be worth your time to continue a conversation with them. Where applicable ask for personal details to be send via DM’s so that you can keep track of specific cases and get back to customers when and if you can give them more answers or, hopefully, some good news.

 

In for the long haul

It’s not enough to tweet or posts updates when you have more information to share. If you are able to do so, please post them on a web page or press release page where you are able to give as much details as possible. If your crisis revolves around people or companies that work for you or you work with, it would be best to reach out to them to get more clarity in your press release or updates.

Share a tweet or post that clearly states where the live updates can be found on your website and pin these posts to the top of your social media profiles. As you tweet and ask people to visit your website for more information they will most likely distribute this page to others, so be sure you update it as much as possible.

 

Don’t put a bandaid over it

The dust settled, all should be fine, why not put a bandaid over it? Because what’s been put out in the Internet can never disappear again.

Even if you have fixed the issue, there are three things you must do:

  1. Ensure any remaining questions or create FAQ pages you can link to.
  2. Your updates section or Press Release should outline exactly what had happened, why, how you have fixed the issue, and how you plan on preventing this from happening again.
  3. Create a strategy plan for future social media emergencies!

Recovering from your social media 911 moment could take a couple of days, so give it a day or two before you resume your scheduled posts. Be sure to take screenshots and notes from what had happened so that you can learn and improve.

Ask yourself:

  • Is it worth your time to invest in better social media listening tools?
  • Maybe it’s time to devise a good “just in case” plan of attack to tackle the hard questions? (CoSchedule gave some great tips on how to create a solid social media policy)

In the end you are only human, but one with the amount of patience only Social Media Managers could have.

 

 

Do you know any example of well handled social media emergencies? Share in the comments below!

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The post Hello, 911? This is the New Social Media Manager appeared first on GetResponse Blog – Online Marketing Tips.

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5 Strategies to Help You Retain Customers

You’ve got a great business and new customers are signing up all the time. Boom! You’re in the money and things are looking good for the long run.

Not so fast…

While of course new customer acquisition is important, keeping your existing customers happy is the key to long-term success.

There are two main reasons for this.

First, customer acquisition is an expensive process. Indeed, some commentators have even called it a “startup killer”, as a lot of fledgling companies fail to develop a sound business model, with the CAC (cost to acquire customers) out of balance with the ability to monetize those customers. In other words, the CAC outweighs customer LTV (lifetime value).

strategies to help you retain customers

(Image source: forentrepreneurs.com)

 

The second reason is that customer retention is the only meaningful way to support long-term growth.

Think about it. You’ve got two companies, both acquiring 100 new customers a month. However, Company A is retaining 80% of its customers, while Company B is only retaining 50%. Which one has more by the end of the year?

I’ll tell you. Company A has retained 960 customers, while Company B has only managed 600. If both companies were competing directly with one another, it’s safe to say that it won’t take long for Company A to effectively put Company B out of business.

What’s more, returning customers drive more revenues. Indeed, according to a KPMG survey of US retail executives, when asked what they considered to be the most significant revenue drivers, it was customer retention that came out on top.

 

strategies to help you retain customers

(Image source: marketingcharts.com)

 

Ok, so we know that customer retention is important. The question is – how do we go about it?

Below we’ve got five strategies to help you retain customers, keep your business growing and your revenues high.

 

5 Strategies to Help You Retain Customers

 

1. Deliver ongoing personalization

Personalization is one of the most effective strategies to deploy at any stage of the buyer’s journey, and has some very particular benefits at the post-purchase customer retention stage.

This is the point where you need to be trying to build and nurture the relationship with the customer. It will involve creating some kind of frequent communications calendar, where you make a point of reaching out to your customers regularly.

It could be courtesy calls and/or emails, it could be special offers, it could be invites to live events – whatever it is, make sure that you are addressing your customers by their first name in all correspondence, and that any offers that you make are germane to the original purchase that the customer made.

For instance, if your customer has been buying toothbrushes and toothpaste from your ecommerce site, it doesn’t make sense to offer them a discount on sugary drinks that will rot their teeth, as this gives the impression that you don’t care about them, only making additional sales.

Make use of CRM and marketing automation software to keep track of who your customers are and what they like.

 

2. Keep delivering social proof

At any point, your customers could decide to jump ship and go and spend their money with a rival company. And so, you need to keep reminding them that they are already using the best company in the category and provide the social proof to back it up.

Producing customer testimonials are a great way to deliver this proof – especially if you do so in a particularly engaging way, such as with an infographic or series of short video interviews.

Case studies, too, can be really effective for this purpose. Create great ones filled with great research and examples of great results, and slap it all together in a funky downloadable PDF that you send out personally to all of your valued customers, and provide the proof that there is huge value in continuing to do business with you.

 

3. Reward your most valuable customers

Your CRM software will be able to identify exactly who these guys are. If you keep the data regularly updated, it will very handily reveal which of your customers are responsible for driving the most revenue – now you need to reward them.

If you’ve got a subscription service, offer a discount over the next six or twelve months to say thank you for their continued loyalty. If it’s goods that you’re selling, a discount coupon will have the same effect, or perhaps a list of reward incentives that they can choose from.

It’s all about making those customers feel as special as they truly are.

 

4. Listen, and be speedy with your replies

In many ways, great customer retention comes as a result of great customer service. This means that you must be dedicated to not only listening to your customers if they happen to make a complaint or a suggestion, but actively seeking out their feedback on your goods and services.

This can be achieved through email surveys or via social media. It really doesn’t matter which way you go about it, just so long as you do. Regularly.

And once the feedback is gathered, you need to act on it. Any complaints must be compensated, and any suggestions for improvements must be discussed internally with the outcomes shared with your customers. This is particularly good for app and SaaS companies, which can release updates accompanied with an announcement that “We’ve been listening to our valued customers and are pleased to announce the following updates…”

 

5. Special rewards for special dates

One sure fire way to make your customers feel extra special is to remember them on special dates. Birthdays, of course, provide the perfect opportunity to send a personalized gift – or at the very least an email – to your most valued customers.

But other dates such as subscription anniversaries should not be missed. In this way, you are showing your customers that you are committed to going above and beyond what they might expect from a company, and begin to build some serious long-term loyalty.

 

Over to You

Customer retention is all about being prepared for the fact that competitors will be almost continuously vying for your customers’ attention, if not actively knocking on their door. Develop a strategy that serves to reward your customers so that when that time comes, nothing can persuade them to stray.

Got any more great customer retention strategies? Tell us about them in the comments below. Thanks all!

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Beautiful Tips on Email Marketing to Make Customers Love Your Emails

Reports from GetResponse show that 37 percent of retailers send at least 4 emails to their contacts every month. Now how do you get these recipients to love and anticipate your email even when 66 percent of unsubscribes occur between 5 and 10 pm every day?

Read on to find out!

Take a look at your inbox, which emails do you look forward to receiving? From other marketers, businesses, mentors?

Think and answer why you look forward to these emails then apply the same techniques to your campaigns.

When mailing your segmented list, do you write to a faceless crowd or like some large autonomous corporation spilling newsletters?

To get your customers to anticipate, engage and share your emails then you need to treat them like best friends and address them like companions in a conversational tone.

Enact the following tips to make your customers love and anticipate your emails:

 

1. Personalization

The average business email user receives 72 emails per day and the first step to gaining priority is to personalize the mail. Your CRM is an untapped goldmine, using data gathered, each email sent should be tailored to each customer’s location, time and interests.

You don’t send an email at midnight when your customers are asleep and expect good figures in your report.

Emails with personalized subject lines are 26 percent more likely to be opened, segmented campaigns according to gender, location, age, interest, financial and behavioral data can yield an extra 76 percent in revenue.

The benefits of personalized email content include:

  • Personalized emails increase revenue 6x more than more non-personalized email
  • Personalized emails are 29 percent more opened by recipients than non-personalized email.
  • Personalized emails enjoy 41 percent higher CTR than non-personalized emails.

A business such as Paper Style was experiencing unimpressive figures in their reports and decided to experiment with personalized subject lines and content resulting in a 244 percent boost in open rate and 161 percent increase in clickthroughs.

For successful personalized email campaigns, remember to

  • Collect and use data from visitors
  • Your content should match the customer’s varying interests and preferences.
  • The body of each email should speak to each customer with a voice and experience.
  • Check your email software for other personalization features.

 

2. Images

I couldn’t agree more with Frederick Bernard, who allegedly originated the phrase “A picture is worth a thousand words”. The goal of images in email campaigns should be to engage users and drive conversion.

What do you feel when you see art? Deep trance, ecstasy?

Now transfer those images that trigger emotions into your emails.

Statistics have shown that the higher a number of images in an email, the lower the rate of click through.

Forget that, feel free to split test!

When including images in your emails, remember the following best practices or ignore at your own detriment:

  • Limit the images to the top two inches of your email template, most customers will scan for 3 seconds to decide if they want to read or not.
  • Don’t send image only or large images in emails, remember 48 percent of emails are opened on a smartphone, 33 percent on iPhones and include some text to translate the image.
  • For retailers sending HTML emails that rely on images, use rich text if you can and use a call to action which can be rendered without an image.
  • Always use ALT text and Title text.
  • Finally, need I remind you to compress your images?

Remember, the images in your emails should engage and trigger emotions.

 

3. Subject lines

In a survey, 47 percent of marketers say they split test subject lines to optimize email performance. With most email users gunning for inbox zero and thanks to Gmail tabs, it is become increasingly difficult to get noticed.

For example, despite my indifference towards Ben Settle, I can’t help but open his emails whenever they pop in, he uses crafty subject lines that pique my curiosity.

The same can be used by marketers, your subject lines should spark curiosity, be interesting enough for users to peep.

A few tips to work with if you want customer’s to love and anticipate your emails by nailing subject lines:

  • Use emotional triggers.
  • Include numbers to stop drifting eyes.
  • Include promises or questions.
  • Natural subject lines work too. Avoid witty lines depending on your audience.
  • Learn from other businesses excelling at email marketing.
  • Test, test and test till you get satisfied numbers.

 

4. Content

You nailed the subject lines and got some impressive open rates, what next?

How do you keep them engaged, perform your desired action and anticipate the next email?  The secret lies in copywriting.

To captivate your customer’s attention, do the following:

  • Punch out the words like a maniac. When you write fast, your personality and voice comes out in full force and customers will notice this.
  • Add some personality: include jokes, use sarcasm, foreign language. You’re trying to get customers to know you.
  • Use emojis if you like.
  • Personalize your greetings. Customers don’t fall for the first name anymore.
  • Use short, strong sentences, stop being dull.
  • Highlight the gains of your offering to customers
  • Use storytelling to guide customers to your CTA.
  • Use the power of persuasion and scarcity.
  • Your call to action must be expressive and remind them the benefits of clicking.

 

Conclusion

Your customers are busy. Don’t send information they don’t need, keep your emails succinct and proofread your emails before hitting the send button. Adhering to the tips above, will surely increase customers reception and engagement towards your emails, ultimately helping achieve business goals.

 

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4 Great Ways to Ensure Your Customers Come Back for More

A lot of marketing is solely focused on gaining new customers. It’s easy to see why this is the case because you want to constantly expand your horizons, increasing your brand recognition and growing your audience. Even so, you should never underestimate the impact that repeat customers can have on your sales. It is estimated that on average 43% of your revenue will be made from repeat purchases. That is already hefty amount of orders you can bring in from the people who have already purchased from you but studies have also shown that companies that have mastered the art of holding the attention of customers can get over 75% of its revenue from repeat clients. Happy customers are always willing to spend more, you just need to handle them correctly to maximize your sales. That is why we are going to discuss a few different methods to recapture the attention of your clients that businesses already use that you may want to try out.

Loyalty rewards

Customers are always happier to spend money on a product if they know they will get something else with it. That is why companies and consumers alike both love rewards offered for staying loyal. How you do this is up to you. A lot of businesses offer customers free products or services for spending so much with the company. Whether you get a certain amount of points for every purchase or every purchase gets you 1 point and 10 net you the free product, this method always works as 26% of customers will keep coming back to you in order to get the reward you provide.

Another aspect of loyalty rewards is that customers how take advantage of your offer are less likely to go to one of your competitors to get the same service as they will want the benefits of purchasing from you. So not only are you getting the benefit of repeat custom, you are ensuring that your customers stay with you and you don’t lose the business to someone else. On average, 77% of women and 74% of men are likely to shop with a company that offer loyalty rewards. Not only that but 13% of customers would change providers of a service if the new company offered a reward system.

 

Discounts

One thing that can really grab your customers’ attention is offering a discount or special offer. The client has already purchased with you so they know how you work, they know your quality and they are happy with your brand. This means that all they need is a little extra to persuade to buy from you again. People are always searching to save a little money which is shown by the fact that 93% of customers use a coupon code to save money throughout the year at least once. It can also convince customers to buy now instead of buying later because if you put a deadline for when the discount is active or how many people can use one discount code, they will want to act fast and make a purchase while they can.

Discounts can be a very powerful tool as customers love the fact that they are getting something below the price specified. Knowing you have saved money makes you happier to separate with your money. One of the most powerful words that can influence your clients is the word “free”. Getting a certain amount off something can be very effective but getting something for free is even better! Whether that is getting delivery or some other charge completely free, the word jumps off the screen and excites the deal-seeker in us all and convinces customers who may be on the fence about purchasing again. Studies have shown that products that have free delivery will make customers 4 to 5 times more likely to purchase the item.

 

Social media

Nothing provides the instant feedback and community that social media allows. Proper talk and discussion can be made and you can interact with your clients in ways that are impossible with other types of media. Plus, the majority of your followers will be previous customers who want to keep up to date with your company news and most recent offers. This is why you can use your social media channels to market to your existing consumers and try to appeal to their desires and needs. For example, letting them know of new products that are available, current discounts and discontinuations.

That isn’t the only use of social media, however. As mentioned, customers like the sense of community and interaction with a business (it is still social media after all). Some of the most successful and popular company-run social media accounts are ones that play off the community expectations, invoke discussion and interact with their customers regularly. This all helps with retaining customers and getting them to come back for more as it keeps your brand in the eyes of your customers so they are always up to date and reminded of you. Fun is highly sought after today as on average 55.75% of young people consider it an important factor to them staying loyal to a certain brand. It creates a positive impression of your brand and subtly persuades them to buy more.

 

Direct mail

Direct mail is a marketing technique that has somewhat dwindled with the advent of new digital advertising but its effectiveness should not be ignored. Although emails are easier to send, they are more likely to be ignored with most inboxes having an open rate of 20% whereas most people sort still sort through their physical mail, with 98% of people checking their mail every day. Sending a letter to someone can be very effective. Once they have received it their interest will pique as they will be curious to see why they are receiving it. The reason may just be that you want them to purchase again but if you say they are one of your favorite customers or they have won a prize draw, it makes them feel more special and appreciated thus more likely to repay the favor and purchase again. What helps with this is that letters have become more special nowadays as they are less frequent. This adds to the special factor.

You can make a direct mail even more special by including a promotional gift for the client. As mentioned before, customers love getting stuff for free and receiving a gift that is functional and useful that is printed with your company logo for no cost is something that will make a client very happy. What is also great about it is that it will act as a form of marketing for a long time to come and not just for the immediate future as the client uses it and sees it. For example, sending some printed tote bags to your customers not only is a useful tool they can use but is also marketing with your company printed on the top. Studies have shown 83% of people like it when they receive a branded piece of merchandise and that 85% of customers do business with the company after receiving a promotional product! A great way to grab the attention of your clients again.

Don’t forget that the customers you already have are a great revenue opportunity. They are already familiar with your company’s process and how you work and are happy with the products and services you provide. When done right, they can be a massive form of income so make sure you do it right. We hope you take onboard what we have said and try them out for yourselves. Have you already tried some of these out or something else entirely? Let us know how they worked for you in the comments below.

 

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The post 4 Great Ways to Ensure Your Customers Come Back for More appeared first on GetResponse Blog – Online Marketing Tips.

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Tips for Creating & Scheduling Your Marketing Campaigns

A marketing campaign does the job of promoting a product using varying media platforms, such as radio, television, print and online programs. Other than advertising, marketing campaigns can also make use of demonstrations and various other techniques. Business functioning in exceedingly competitive marketplaces can pledge recurrent marketing campaigns and offer substantial assets to producing brand sentience and sales.

Marketing campaigns can be planned with diverse objectives in mind, such as constructing a brand image, presenting a new product, snowballing sales of a product already present on the market, or even dropping the impression of undesirable news. Outlining a campaign’s goal typically injunctions how much marketing is required and what media are best-suited.

No matter what the company size is, it’s imperative that somebody is committed to managing the influx of traffic a marketing campaign produces. If you are encouraging customers to sign up for your email list, you have to guarantee that the list is controlled properly and that fresh consumers receive convivial messages. If visits to your website upsurge, you should continually update your content to transform this traffic to lucrative sales.

The purpose of running a marketing campaign is to accomplish the following results: a well-directed message that reaches out to the defined target audience, a message that is understood by that audience, and a message that encourages the audience to perform one or more actions.

Consequently, it becomes apparent that a marketing campaign cannot be considered without preceding research, so that an insight of the company/brand’s location in the market can be established and a target audience is defined, therefore making it possible to outline an all-inclusive marketing strategy.

Once the research is done, it is essential to generate a marketing schedule that explains and systematizes the idea of the campaign, plus the actions to be taken, all of them categorized with due significance. Lastly, the implementation of the campaign itself initiates.

Following are some tips and techniques of how you can schedule and create effective marketing campaigns to attract more customers to your brand/product.

 

1. Outline your goals

Which explicit goals should be set for the marketing campaign? How do we quantify success? What reaction mechanism will be most operative?

It is important to define what is it that you want to accomplish; the central intentions of the campaign. Goals are subjective and can vary from company to company. For example, a brand may be looking for new clients, a higher loyalty of existing ones, to encourage these to devote more time and money to the brand. Goals and objectives can be boundless, but it is vital that you describe yours.

The key idea is to come up with goals that are achievable– being creative is being productive – however, it must also be taken into consideration that not every idea can be successfully executed. Thus, goals must be accustomed to the accessible resources.

 

2. Define the target audience

Regardless of the type of business or sector you are involved in, it is imperative to define the target audience at which the marketing campaign is directed. It, therefore, becomes necessary to know the probable customers of your product, so that you can carry out research around their needs, also outlining the central abilities of what you are endorsing and how they will arouse customers’ interest.

While conducting the research, it is important to ask yourself the following questions:

  • Which part of the market are you targeting? What type of content or campaign will resonate with those views?
  • What are the subjects that are popular with your audience? Which of your campaigns has resonated previously? Which ones have been disastrous?

Ask yourself repeatedly how you can provide as much as possible to your visions. At the end of the day, customers will always be thankful as long as they get what they want.

 

3. Review the budget

While conducting research on the needs and demands of the target audience, it is also necessary to know their purchasing power. It would also be best to provide an approximation of the profit that will be reached with the marketing campaign.

To guarantee a fruitful marketing campaign, it is fundamental that the company’s profit is higher than what was consumed on the campaign itself. Just as it is also crucial that the campaign is realistic, that the company’s financial plan can cover the rate of the marketing campaign that is being scheduled.

 

4. Use of appropriate media

There are many different options including newspaper, radio, TV, online marketing, etc. and various other media outlets. Now, what’s important is to select the one that perfectly fits your ideation and message, the company image that you want to portray and the product you want to advertise.

The choice becomes stress-free when you are already aware of the campaign objectives, your target audience and what their inclinations are, along with the fact that you already know the competitive marketplace in which the campaign will be introduced.

 

5. Create a powerful message

The message should be effective and well-suited for the target audience. Different sorts of audiences have different interests, preferences, and customs that individualize them as a crowd. Therefore it is extremely important to give significance to this content as a whole when developing a message to communicate.

Once the idea has been decided, you need to write and create a perceptible campaign, where it is necessary to communicate in a strong and engaging way. Pick the correct words and images, since the mind often needs just 3 seconds to express interest in the campaign and respond or simply overlook it and turn its consideration to something else.

 

6. Use mobile apps to plan your digital marketing campaign

The new marketers can get huge profits from the mobile app revolution. Effective marketing software is becoming exceedingly accessible in the form of apps, making data and tools freely available on the go. Whether it is uploading blog posts or tracing campaign metrics, apps enable marketers to access information at their fingertips speedily and conveniently.

Following are some of the most effective apps for a digital marketer:

  • Created back in 2008, Hootsuite is a well-known social media console that allows you to post, monitor and quantify your social media sites. It provides prompt and suitable access to all your social media networks, also providing analytics to assist you in increasing your following and traffic. Hootsuite can be downloaded on iOS and Android devices.
  • Buffer enables you to schedule and track your social media accounts at once. Instantaneously program content for your Twitter, Facebook, Instagram and LinkedIn accounts and analyze data on how your posts perform.  Set your updating schedule for every account and make buffering patterns for different times during the week according to the target audience. Buffer can be downloaded on iOS and Android devices.

 

7. Estimate the campaign’s outcomes

It is crucial to measure the efficiency of the campaign, and the quantifiers will be influenced by the media used. The key idea is to select a method that accurately evaluates, and as close to authenticity as possible, the outcomes of the campaign. Also, it is important to examine the campaign from the beginning so that features can be adjusted or upgraded as you go along, consequently allowing the comprehension of the determined goal.

After studying all these ideas, it can be established that the requirement for scheduling your marketing campaign is necessary for its implementation. Actually, you cannot have a rising campaign without the proper research, information, organization, and planning of all characteristics regarding the company’s in-house environment, the image it aims to portray to the outside environment.

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Take These Tips and Turn Your Subscribers Into Customers

The main purpose of email marketing is to bring revenue by acquiring subscribers and turning them into customers. For quite some time, email marketing has been a channel that delivers the highest ROI. Of course, if you create workflows that address subscribers’ needs and provide excellent customer experience. In this article I wanted to show you how you can optimize the subscription process in order to turn your subscribers into loyal customers.

Focus on the subscriber

Focus on the customer has been a marketing mantra for a long time now. Successful businesses engage with their customers and make sure that the voice of the customer is being heard and embraced.

Use this approach in you marketing efforts (not only email). Be close to your target audience and make sure you know their exact needs and expectations regarding your product, services, and marketing communication.

By understanding your target audience, you’ll be able to create an email marketing program that will become a very powerful lead magnet – that will attract the kind of audience that’s most likely to convert into customers.

 

Address customer needs in a welcome cycle

Create a short series of welcome emails explaining the main reasons behind your email marketing program and informing new subscribers what’s in it for them at the very beginning.

A fragment of a welcome email from Barnes & Noble explaining what to expect

A fragment of a welcome email from Barnes & Noble explaining what to expect

If you target several subscriber personas, make sure they land in the correct workflows. You can ask your audience to choose the preferred workflow (e.g. by asking them to subscribe by clicking the right CTA button) or ask them about their preferences and move them to the right workflow based on the data you collected.

This will have a positive impact on your business. Placing the right person in the right workflow improves the quality of your email list and allows you to send the right emails to the right people.

 

Segment your email list

If you want to help subscribers’ become customers, you need to target them with the right content. That’s why segmentation is so important. Collect demographic and behavioral data in order to create segments – groups of subscribers with similar needs, preferences, or expectations.

Marketing automation makes tracking behavior and recognizing different subscriber profiles so much easier. You can use scoring, tagging, and automation segmentation to name just a few.

Properly organized segments help you develop high-quality content that’s designed to satisfy critical subscriber needs along the subscription journey.

 

Create a pipeline

Design marketing automation workflows so that they represent stages of a sales pipeline. Such representation will help you focus on different needs according to the stage in a pipeline, but at the same time it will help you focus on the ultimate email marketing goal – revenue and ROI.

Depending on the type of business this will look differently, but it usually comes down to something like this:

  • start your email marketing communication by building awareness;
  • satisfy subscribers’ interest in your products or services;
  • help them make an informed decision about purchase;
  • urge them to take action.

A pipeline is also a great concept and background for testing. Which emails are the most popular before purchase? Which ones lead to purchase directly? Which CTA has converted the most? Use the pipeline as a canvas for making assumptions and setting goals, then test and optimize your actions.

 

Provide exclusive offers for subscribers.

If you want people to subscribe and engage in your email marketing, you need to offer them something unique. Why should anyone subscribe to your email list if they already follow your brand on Facebook? Why should they purchase with a CTA in an email and not the Facebook Buy button?

Make sure that your email marketing program has something special to offer and that there are obvious reasons to subscribe.

A fragment of a welcome email from Barnes & Noble with a time-limited discount code

A fragment of a welcome email from Barnes & Noble with a time-limited discount code

A fragment of an email from NPR with a special offer for subscribers only

A fragment of an email from NPR with a special offer for subscribers only

Think of the big picture. What’s the role of email marketing among the other digital marketing channels that you use? What’s the role of email marketing in the overall customer experience? Answering such questions will help you design a customer-centric ecosystem.

 

Provide alternative for purchase.

No matter how well you optimize your email marketing program, there will always be people who go all the way through the pipeline but don’t become customers. Don’t worry. Keep on nurturing these relationships. Provide an alternative to purchase and make use of every seasoned and engaged subscriber on your list.

If they are not yet ready to purchase, allow experienced subscribers to promote your brand and bring in new subscribers. Ask them to share emails with their friends or promote content through their social media channels.

A fragment of a newsletter from Blue Bottle Coffee with a referral program

A fragment of a newsletter from Blue Bottle Coffee with a referral program

 

Create unique subscriber experiences.

 

Treat the tips from this article as a source of inspiration for your own unique email marketing program. Engage with your audience and develop a unique subscriber experience that will quickly convert people on your list into loyal customers.

What are your tried and tested techniques to turn subscribers into customers? Share your experiences in the comments below.

The post Take These Tips and Turn Your Subscribers Into Customers appeared first on GetResponse Blog – Online Marketing Tips.

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