Category Archives: Internet

Webinar Recap: A/B Test Your Way to Email Success

We want to thank you all so much for registering and attending our webinar about effective communications and A/B testing yesterday! We had a great group of attendees who asked some awesome questions. And here’s a chance for us to answer the most frequent ones.

A/B Testing

The A/B testing feature in email is a way to let you send two slightly different emails to your audience. You can then see which version generated more engagement and then send the most effective email to the rest of your list.

Before you begin, it might be helpful to review some guidelines for effective A/B testing.

  1. Only conduct one test at a time. If you test an email campaign that directs people to a landing page at the same time that you’re A/B testing that landing page, your results can get muddled pretty easily. How will you know which change caused the increase in leads?
  2. Test one variable at a time. In order to evaluate how effective an element of your page is, you have to isolate that variable in your A/B test. Only test one element at a time – so either an email, or the landing page you’re sending your audience to.
  3. Test minor changes, too. Although it’s reasonable to think that big, sweeping changes can increase your click numbers, the small details are often just as important. While creating your tests, remember that even a simple change, say, switching an image in your email, or using a different subject line, can drive big improvements. In fact, these sorts of changes are usually easier to measure than the bigger ones.
  4. You can A/B test the entire element. While you can certainly test a button color or a background shade, you should also consider making your entire email a variable. Instead of testing single design elements, such as headlines, subject lines, and images, design two completely different emails and test them against each other. Now you’re working on a higher level. This type of testing yields the biggest improvements, so consider starting with it before you continue your optimization with smaller tweaks.
  5. Measure as far down the funnel as possible. Sure, your A/B test might have a positive impact on your email click rate, but how about your sales numbers? A/B testing can have a significant effect on your bottom line. You may even see that an email with fewer clicks produced more sales. As you create your A/B test, consider how it affects metrics such as open rates or click rates that will contribute to you achieving your KPIs.
  6. Decide what you want to test. As you optimize your email, there are a number of variables you can test. You don’t have to limit yourself to testing only images or text size. Look at the various elements on your marketing resources and their possible alternatives for design, wording, or layout. In fact, some of the areas you can test might not be instantly recognizable. For instance, you can test different subject lines, senders, or ways to personalize the message.
  7. Split your sample group randomly. In order to achieve conclusive results, you need to test with two or more audiences that are equal. At GetResponse, we automatically split traffic to your variations so that each variation gets a random sampling of visitors.

 

Segmenting your audience

Marketers know that segmenting email marketing lists can improve open and click-through rates. That said, figuring out the best way to segment your email marketing lists can be a huge undertaking.

To make it a little less overwhelming, here are a few quick ways to get you on the right segmentation track.

 

1. Demographics

The first way many marketers begin email marketing segmentation is by using demographic data. Information such as age, gender, company position, and income level can say a lot about a person’s needs and interests.

The more information you can get about your audience in the signup process, the more options you’ll have for demographic segmentation. Be careful with this, though, because asking for too much information can scare people off from signing up at all.

 

2. Email engagement

Email engagement is another very basic way to segment your list that can have a huge impact on your overall results. Open rate and click rate are the main metrics here that you keep track of in your email marketing service.

You can segment by engagement by designating active vs. inactive users, such as someone who hasn’t opened your emails in three months. You can then create a specialized campaign designed at re-engaging your inactive subscribers. This is perfect for those of you who take off with little subscriber data.

 

3. Geolocation

There are a lot of different ways to use geographic location data, making segmentation by geographic area a valuable tool – especially for businesses where location greatly influences purchasing decisions, or the availability of offers.

 

4. Website visits

 

Keeping track of website behavior is another simple way to get more information about visitors’ interests. For example, you can send targeted emails based on the specific pages they visited – but that’s far from the only option. You can set up goals at GetResponse and segment your audience according to:

  • pages people visited
  • pages they didn’t visit
  • people who visited one page but missed another related page
  • what videos they watched (and how long they watched them), or what content they read

 

Newsletter optimization sessions:

Whenever you send a newsletter, always try to keep in mind your what your goals are, what you’d like your audience to do, and who your targeted audience actually is. As to improving the readability and reach of your emails, make sure you remember about:

  1. familiarity – always follow your brand’s voice and scent
  2. sleek, simple designs – keep a clear header hierarchy, don’t use multiple font types, if you don’t need to
  3. less is more – focus your email around one, clear call to action to shorten your contact’s path to conversion. Even if you’re just sending informational newsletters.

 

Conclusion:

A/B tests and segmentation are great ways to drive your audience’s engagement and literally achieve more with email marketing. However, I know not all of you may have the time to do it all, among your daily marketing activities. Trust me, working with email right now I may be a little spoiled, but I wore many, many marketing hats before. And I know finding the time for it is not always easy. So start small and most of all – keep trying. Don’t be afraid to change the ways you communicate with your audience.

A/B Test Your Way to Success

The post Webinar Recap: A/B Test Your Way to Email Success appeared first on GetResponse Blog – Online Marketing Tips.

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Social, the Ecommerce Multiplier

Email, SEO, PPC and web design are all different tools that are used in ecommerce, and all provide different functions. Social media is another tool for digital marketers – but it’s a very special tool. It does what it does very well. It helps grow audiences, build brand awareness, extends reach and is a cost-effective method of conversion.

What makes it special is that it helps other forms of ecommerce improve while still doing the job you’re using it for. Social media marketing can help make your email, PPC, SEO and even website design better. Most importantly, it can grow your business. It does this in two ways. Firstly, it can enhance your existing ecommerce marketing to get more customers. Secondly, it can pick up customers that you might otherwise have lost through retargeting.

 

1. How social enhances ecommerce

 

Email + Social Media

Email is the backbone of ecommerce. It’s where transactions on the Internet started, and it’s still where a lot of digital communication takes place. As it has been going for 30 years now, long standing companies have built up large databases of customer emails, and these can be imported into Facebook to create your audience. Using Facebook Insights and other tools, you can then find lookalike audiences who you can target with ads.

These targeted audiences are much more likely to like your business, as they already share the same tastes as your returning customer base.  Social media can also be used to populate your email database. If you give an exclusive special offer, or give something like a free eBook if they give their email address – then you can build up your email list.

Social media also works best when it’s brief and engaging. If you write a post on Facebook or Twitter, it’s generally recommended that you keep between 80 and 100 characters. That’s great practice for writing great email titles and an engaging first sentence that will show up in the inbox and entice people to open and engage with your email. Emoji are effective too!

 

SEO + social media

Social media is extremely useful for SEO. One of the ways that you can improve your SERPs is by creating backlinks to other sites. Every social signal – something like a tweet or a share of content you have on your social media – may contribute towards your SERPS. That means the better your social content is, and the more times it’s shared, the better your SEO ranking. Companies that have an active social media presence generally have better SERPs.

If you use blogs as a way to generate backlinks, they can also be used as content in your social feed. As well as the backlinks generated through the blogs, you get the multiplying effect of social media drawing people to that content – and if it’s good enough, sharing it and generating even more of an SEO boost.

You can also use different approaches on different social media platforms to promote your content from different angles. A B2B article is likely to get a lot more interest on a social media site like LinkedIn – whereas a fun blog for ‘10 unexpected benefits of [your business]’ might play better on Facebook. Remember to keep the blog tied in with your core values.

Those  who are practiced in SEO know the value of using keywords and being concise. Those skills are directly transferrable to social media. They are important because they give your social copy purpose and relevance, and even more so if they are to be the basis for backlink generation that will effectively increase your SERP.

 

Want to sell more products? Learn how with our Essential Guide to Marketing Automation for Ecommerce.

 

PPC + social media

The point of pay per click advertising is to get your website above the top of a standard SEO list of pages. In terms of content, you have to be laser focused on getting your message out as quickly as possible. Unsurprisingly, tactics like special offers and money off that work well in PPC also work well in Facebook and other social media – but they work together too.

A PPC link will drive people to the website’s landing page. On that landing page, you can also have links to your social media. If you have a strong social media following, you can also embed that social media within your website – so that people can instantly see the interaction you have with your audience, and the recommendations that come from real people. It will make them more likely to trust the site and take the next step. It also means that PPC can drive people to a website, but also drive them to social media.

 

2. Retargeting and remarketing

 

Getting more customers with social media

Once social media, email, SEO and PPC has helped you get more customers or email inquiries, you can use your email list alongside social media like Facebook to find brand new audiences. You can import your email list into a custom audience. Using that you can remarket to people on that list through Facebook ads.

The other benefit is that you can create lookalike audiences from that custom audience. These are people who have similar interests and demographic markers as people who have already bought from you. This means that they are much more likely to convert than people who are targeted on broad demographic lines.

 

Retargeting

Usually in a sales funnel, you expect to lose audience members at each stage. Not everyone in the total audience you approach will be attracted to your product, less will be interested, even less will make the decision to interact and fewer still will turn that decision into an action to convert.

But there’s something else you can put on your landing page. A Facebook Pixel (other pixels are available). That’s a small piece of code which can track people once they’ve visited your site. If you ever wondered how Amazon targeted you with ads after you looked at a product on their site – now you know how.

Attraction, Interest, Decision, Action: AIDA. We all know the funnel. Using a pixel, customers who would otherwise have been lost can be retargeted. A customer who showed interest by visiting a website has already made their way along part of the customer journey. The pixel can track this, and give them another piece of contact design to move them down the sales funnel.

Retargeting is more successful at converting than regular targeting, as once someone has interacted with your company once, then they are more likely to interact with you again. Using Ad Manager, you can automate retargeting based on the interaction people have had with the website. If they haven’t clicked through, you can give them an incentive to click through.

If they have been on the website, you can show them some pictures of products they might like to get them to interact further. If they have looked at a certain product and backed out – you can give them a time sensitive special offer. The further down the funnel the people go, the more successful the conversion rate of retargeting is. The differing messages also mean the customers don’t suffer from ad fatigue.

  

Social, the ecommerce multiplier

People go online to solve a problem or be entertained. The old tools of ecommerce are still effective at solving people’s problems online. If someone searches for something they need, SEO and PPC are still going to be effective at getting people’s attention. What they are not as good as are being proactive – of getting their business out there to people who might need it – not those that already do.

Social media is very good at meeting people where their attention already is. On the devices where their attention already is. If the content is good, it can speak to them directly in a language they understand and appreciate. That building of trust and brand awareness is great for growing a company – and it supports the other tools of ecommerce. It builds email lists, it strengthens SEO and it makes PPC more effective. Social media isn’t a competitor for ecommerce – it’s a supercharger.

By the same token, people who have excellent social media followings, but poor PPC, SEO and email strategies will not be getting the most out of their digital marketing. This engine works best when it’s firing on all cylinders. Making all these moving parts work together may seem complicated – people don’t often think of things like consistency of tone, message and design language across email, social and websites – but when these things are in place, the customers can tell. The customers respond. The customers will help you grow your business.

 

social media, the ecommerce multiplier

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Content Marketers: Stop Creating and Start Documenting

In the quest to be heard, it is important to gain your audience’s attention and make sure that you have something of interest to say. This is certainly a mindset that drives content marketers in the modern age, who are constantly striving to target customers through the creation of engaging blog posts, white papers and infographics.

The fact that 61% of customers prefer brands that create custom content also influences the mindset of contemporary marketers, who are inclined to become obsessed with the idea of generating truly innovative narratives while inadvertently compromising on the frequency of their publications and the channels used to distribute content.

Not only can this be detrimental to your brand, but it also ignores the fact that there is a far more simple solution for companies that want to create custom content. But what is this, and how can you put it into action?

Stop creating and start documenting

This solution requires you to change your perspective when creating content, as you document practical experiences and real-time developments within your business rather than attempting to find unique stories or narratives. This enables you to strike the ideal balance between the uniqueness and the frequency of your publications, as you can tap into your brand’s journey and a never-ending stream of potential ideas.

As a result, you can focus on promoting your brand and creating genuine awareness, while speaking authoritatively about something that you have first-hand experience of.

There is also the issue of authenticity, which was the focus of a key 2013 study conducted by the Boston Consulting Group. The results confirmed that customers identified authenticity as one of the top qualities that would attract them to a brand, while audiences are increasingly suspicious of larger corporations and the way in which they utilize content. The notion of documenting an authentic brand journey taps into this, creating a relatable and believable story that customers can buy into.

 

How can you successfully generate content through documenting?

As you can see, there are obvious benefits to documenting your brand’s journey. In order to capitalize on these, you will need to embrace numerous social media channels while also ensuring that you publish frequently and on a daily basis. Here are some practical steps that will help you to achieve your objectives:

 

Focus on the attributes, struggles and challenges that define your business

While you may not have to spend as much time brainstorming when documenting your brand and its journey, there is still a need to explore relevant themes and develop a viable content strategy. This ensures that you are able to engage customers over a sustained period of time, while also detailing the characteristics, narratives and challenges that make your brand unique.

Documenting the daily challenges that impact on your business can be particularly effective, as this can help to humanize the brand in the eyes of customers and deliver actionable content that others can learn from. Let’s say that you’re a startup digital marketing brand that is striving to obtain 10,000 Twitter followers, pursuing alternative strategies to achieve this goal.

By documenting your efforts and the experiences of the individuals who are implementing these, you can organically promote your core services while also sharing the type of challenges and aspirations that followers can identify with. The same principle can be applied to product-oriented brands, who can use video to narrate the development of ideas as they brought to life and then to market.

You could achieve a similar aim by encouraging employees to write, record and publish daily diaries for the company blog. The combination of video and text is extremely engaging, while this type of documentation enables you to cover a wider range of commercial challenges and developments. These diary entries can also be used as part of an ongoing and longer-form series of publications, which can help to cultivate loyalty and a genuine interest in the brand.

 

Aim to produce 5+ pieces of content each day

We have already touched on the importance of frequency, and you and your brand should strive to publish approximately six or seven pieces of meaningful pieces of documented content each day.

This is central to any content marketing campaign, as it is a proactive and consistent approach to publishing that ultimately builds brand awareness, cultivates relationships through thought leadership and successfully converts leads.

It is also important that you use an integrated social platform to share your content, focusing on the behavior of your core users and embracing relatively new platforms such as Snapchat and Instagram.

Aside from your own company blog, these two platforms should as serve as staple publication resources, along with Facebook (and the live streaming channel Facebook Live) and YouTube. Snapchat is particularly relevant due to its unique storytelling feature, which allows you to use images and video to document daily events that occur within your business. Not only does this leverage various elements of rich media, but the fact that narratives are deleted after 24 hours lends a sense of urgency that compels followers to share.

Podcasting is also an exceptional way of documenting the discussions and meetings that take place within your business, both in terms of content and medium. An estimated 4.7 million adults in the UK are thought to have listened to a podcast, and this provides a growing audience for your brand to target.

You can also include niche social media channels depending on your core demographics, as you look to publish content that will resonate with your customers. An estimated 81% of Pinterest users are women, so this is ideal for brands that wish to document their journey and appeal to a largely female audience.

 

In summary: why documenting can help your brand grow

In the digital age, Millennials have emerged as the single most dominant and influential consumer group. This has helped to underpin the rise of content marketing in recent times, while 62% of Millennials also expect brands to engage them regularly through various social media networks.

This has encouraged many brands to begin an obsessive pursuit of innovative content, which has proved increasingly difficult in an age where social media is saturated with branded copy, videos and images.

This why documentation is such an effective alternative, as it provides truly unique content that can promote your brand organically while sharing a telling insight into the daily events at a thriving business.

 

stop creating and start documenting your content marketing

The post Content Marketers: Stop Creating and Start Documenting appeared first on GetResponse Blog – Online Marketing Tips.

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Top 15 Content Marketing Tips for New Entrepreneurs

Doubtful on how to use content marketing effectively? Learn tips and tricks on how to rule the content marketing world. Content marketing is known to be a crucial aspect in the field of a start-up business where the promotional activities are a must. The sphere of content writing and content marketing is all about new thoughts and creativity that can enhance the business of a company or an organization.

This is a way to represent a business before the masses. The large-scale business organizations and companies are known to be quite experienced and expert in the arena of marketing the content. These traditional ideas are somewhat adopted and are the foundations for fresh thoughts.

As we know, that idea grows in wild profusion, new business startups are known to come up with new ideas for content marketing, and new means of promotions are ushering in.

Creating content is about knowing the industry well and incorporating all the necessary information to enrich the article. This is followed by publishing and then distribution.

 

A few key aspects that are to be encapsulated while creating meaningful content can be:

  1. The content must be appealing enough to attract the common people.
  2. Expansion of customer base and generation of lead is important.
  3. An increase in online sales is crucial as well.
  4. Spreading the content online is important as the use of the internet and social media is spurting day by day.
  5. Content that is suitable for all ages is preferred, content for the older ones must use classic languages, and traditional form of writing whereas content for this generation can use peppy language as well.
  6. Reflecting own thoughts by engaging people is imperative for content to involve more and more people.

15 content marketing tips for entrepreneurs

“For a startup, content marketing can be a great way to increase the visibility of their site” says Rahul Agarwal founder of Designhill. He further adds “From beginning we focused on effective content marketing, which greatly helped our bootstrapped business to turn into a successful venture without spending much.” Here are some useful content marketing tips he would like to share with our readers:

  1. The Internet has become an important part of our daily lives, helping us out in many doubts, problems, requirements, etc. Hence, a small business should always have a sophisticated website that is user-friendly too. This helps in spreading the information about the business and makes us feel the existence of the organization over online sites. An online website ought to be composed and developed well with appropriate blogs and contents so that it can reflect the ideas and concepts very clearly. Internet being the information superhighway, searching online is widely in vogue these days.
  2. The golden rule of content marketing is to create your brand identity through your content. Placing graphic design elements like logos, watermark, etc. is essential on your content so as to let people know about your brand as well as to prevent content copying.
  3. The aspect of the scarcity of time and budget is a rising issue in many a company, and hence, the traditional marketing budget is to be saved for fresh ways and means. Traditional ideas did not include social media pages and use of social media posts. These ideas are to be included so that maximum number of people can be reached in a short timeframe.
  4. Online or social media tracking is helpful to monitor how people perceive the content. For spreading the content, social media sites and social media posts can serve the purpose and can easily be tackled by any company as well. This helps in getting hold of customer choice and preference.
  5. Using social media is imperative these days when state of the art technology is ushering in. The use of Facebook pages, What’s App groups, Instagram and Twitter, are completely in vogue with the contemporary societal structure.
  6. The content ought to be aesthetically convenient and technically sophisticated as well. One should always keep in mind the endeavors made by the content developers and the preference of the viewers as well.
  7. Establishing the company through the content is a must. To convey the intricacies of the services provided and how that can help us is a must for the content to reflect. The content is to reflect the purpose of the company.
  8. To spread the content in an aesthetic manner so that it can reach a maximum number of the masses, flyers, posters and gift cards are generally used. These are appealing ways to spread the message that is tried to be portrayed through the content.
  9. Generally, start-up business plans are to be highlighted in front of the masses and hence, the content is known to contain climax and punch lines. Short, crisp, appealing and interesting content is always preferred where keywords are used in quite a witty manner. The keyword density is to be kept in mind. The wordplay does matter a lot.
  10. Retain uniqueness of content as small business needs to establish them as something different.
  11. The SEO write ups for a small business ought to be smartly composed so that passion and courtesy are well balanced. The contents are always expected to intermingle transparency and rigidity.
  12. Social media marketing is important when it comes to the aspect of content marketing for small business.
  13. Product packaging and labels are also considered as a part of content marketing, and hence is known to provide with such convenient services.
  14. Custom made logos and symbols for content are always preferred by start-up companies where affordability matters for the small business. The pocket pinch of the clients is to be kept in mind.
  15. The content for small business should be developed in such a manner so that the customer can relate to the content. The content should resonate with the masses and ought to echo the client’s demands as well. The language ought to be lucid enough for people of all age groups.

 

The layman should be infused and completely involved in the content. These days media skills are important for the firmament of content marketing as the use of social networking sites, and online searches are widely in vogue.

content marketing tips for entrepreneurs

The post Top 15 Content Marketing Tips for New Entrepreneurs appeared first on GetResponse Blog – Online Marketing Tips.

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How to Get the Most of Your Mental Health Day

The burden of responsibility people face at work these days leads to chronic stress and anxiety. As a result, you may experience a significant drop of productivity. This is when a mental health day comes to the rescue. It’s a day free of work to give your mind, body, and spirit what they are craving most.

The topic of mental health day is burning hot this summer. It’s been recently covered in the articles by Forbes, Telegraph, The Huffington Post and other top media resources. These posts convince us it’s OK to take a day off not only when you are feeling sick physically, but also when you are on the verge of mental exhaustion.

 

When it’s a good idea to take a mental health day?

I used to work with a colleague who confessed once that every morning he hopes he gets into a car accident so he doesn’t have to go to work. If you feeling the same way, you definitely need a mental health day.

Same goes to if you consistently feel anxious or nervous and can’t concentrate at work. If you have ongoing mental health issues that you need to care for, you should take a sick leave without feeling guilty.

Once you’ve decided you need a day off to take care of your mental state, make sure your absence won’t be disastrous to your team at work.

I’ve read a bunch of articles on why and when you should take a mental health day. However, there isn’t much information on the net what you should actually be doing during this day to get yourself fully refreshed.

The following tips are based on the personal experience (yes, I’ve taken a day off work right before writing this post), talking to people who’ve taken a day off due to mental health issues and an in-depth analysis of various studies on physiological health.

 

Things to do during your mental health day off:

 

1. Become an excessive sleeper for a day.

If you are like 35% of U.S. adults who suffer from sleep deprivation or worse, insomnia, you have a first-hand experience on how the lack of sleep lowers your productivity at work. Therefore, put the shades down, turn off the alarm and catch up on your lost sleep.

 

2. Stop the notification distraction.

An innocent ping on your phone may significantly increase the level of stress and frustration. The study by American Psychological Association shows that constant phone checkers have a 20% higher stress level compared to those who don’t look at their device every minute. A day without a phone can seriously reduce the level of anxiety. However, if you suffer from nomophobia (the fear or being without your phone), the least you can do for your stressed-out mind is to turn the notifications off.

 

3. Do something different.

Did you know that the neural pathways in the brain begin to solidify by age 25? Unfortunately, as we get older, our brain tends to lose flexibility and plasticity which explains why we can’t learn as fast as kids any more. Luckily, with a little effort, we can challenge ourselves. Doing new things, visiting new places and obtaining new habits makes our brain work in a different mode, creating new neural pathways. That’s exactly the reason why people feel younger when they travel.

Do something you wouldn’t normally do during your working day or even a weekend. Start with simple things like sleeping in another room in your house and taking the stairs rather than an elevator. Here’s a list with 50 ideas on doing something new that could help you out.

 

4. Read a good book.

Not a book you need to read for work. Forget all the “How to be a great boss” or “100 ways to boost productivity” editions and choose something that brings you real joy either it’s some kind of gutter press, nerdy stuff or a chick flick book. If you have no idea what to read, here’s a selection of great books from Katherine Brooks that are meant to deal with your anxiety.

 

5. Get outdoors.

We are all the children of nature. Fresh air, green trees, sunshine and raindrops is where we really belong, not the stuffy office. Getting outside and enjoying the nature helps you remind yourself who you truly are and who you want to be. Fresh air will do you good – it improves your blood pressure, strengthens your immune system, cleans your lungs, gives you more energy and makes you a happier person.

 

6. Try a new workout routine.

You knew this one was coming didn’t you? Well, it’s hard to underestimate the power of physical activity and its impact on your mental health. While the need for regular exercises goes without saying, the mental health day off is a great time to try something new. It would be great to do a different type of workout than your normally do.

 

7. Treat yourself with a good, healthy meal.

While temptation to lock in your room with a bucket of ice cream might be staring you in the face, unhealthy foods won’t give your mental health a break unless you are on a strict diet. You will feel far more refreshed if you go with a healthy yet tasty cuisine. Don’t eat anything you don’t like or enjoy though. Here is a list of products that improve mental health to help you decide on the menu.

 

8. Get into water.

Either it’s a hot tub in the winter or a dive into a refreshing pool in the summer, any type of water activities is great when it comes to stress and anxiety relief. If you choose to go to the beach or the pool, don’t get too much sun. When we spent a day out at the baking sun with my friend during our day off, we started to get jealous of our colleagues working at the chilly office at that time.

 

Moreover, drinking enough water is essential for releasing stress. The thing is, even a small degree of dehydration can increase the level of cortisol (the stress hormone) in your body. Therefore, make sure to drink enough water and keep the stress away.

 

9. Meet up with your friends or spend a day alone.

It depends on the type of person you are and the work you do whether you ache for communication or can’t stand it. I personally know a sales manager who dreams of spending a day alone in a complete silence. At the same time some of my software development friends crave for a company and communication. Whatever you are missing – go for it during your mental health day.

 

10. It’s time to go for extreme things.

If everything else doesn’t work, this will definitely clear your brain. Think what’s extreme for you. It doesn’t necessarily have to be skydiving (in case you are dreading it like I do). Maybe it’s dying your hair purple or going caving overnight. As long as it gives you shivers of excitement, go for it.

 

Conclusion

Taking a day off doesn’t guarantee you a mental makeover. The good news is it totally depends on you. Take an advantage of this day making it special and unforgettable. Fill it with positive emotions, plenty of sleep, new exciting things and places. Stop all the distractions and set yourself to a complete refresh.

 

Companies may seriously benefit from introducing mental health days off to their employees. In the long run, the overall work efficiency will only go up. Your body and mind will be definitely thankful for recharging the batteries. If you follow these tips, you should notice an incredible boost of productivity the following day.

What about you? Have you already taken a mental health day? Please share your experience in the comments below.

 

take a mental health day to improve your productivity

The post How to Get the Most of Your Mental Health Day appeared first on GetResponse Blog – Online Marketing Tips.

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Implementing Social Media Marketing to See Exponential Business Growth

Social media has been a fad for most firms and entrepreneurs in the past. To them, it was a temporary interest that faded with the passage of time. On the other hand, there have been some entrepreneurs and businesses that have used social media widely for their business promotion and marketing. They have received immense success. When it comes to targeted traffic to their websites and revenue generated there has been no looking back at all.

Social media is an excellent tool for businesses today to grow and establish their brand presence in the market. However, when it comes to the use of social media for their market needs and promotion, most entrepreneurs are not even aware of how to use it correctly. This is why they get no results and abandon social media entirely for their promotion and marketing uses. Lack of understanding is the key issue that makes them leave social media for the benefits of their company and business.

 

Why is social media popular today?

There are solid reasons as to why you as an entrepreneur should embrace social media for your business today. The following are the primary reasons for you to embrace social media and make it a part and parcel of your business:

  • Wide platform – it gives you a comprehensive platform, and this is why you should use it for promoting your brand. You can provide followers descriptions of your product or service. Post images and videos of them to invoke trust.
  • Cost effective –  platforms are free and if you want you can make an affordable social media ad to market them to your followers and their network. The costs of these ads are cheaper over conventional advertisements for your brand or product.
  • Accessibility – platforms are accessed by people from all across the globe. All you need to do is create an account and make a business page for your company. All updates, content, and posts can be uploaded and shared with ease.
  • Reach – it helps you to transcend local barriers when it comes to customer reach. In fact, when customers get regular posts and updates from your end, brand loyalty increases. This goes a very long way to make your presence felt in the market.

It is a useful tool when it comes to your business promotion and marketing. No matter how big or large your business might be, it is prudent for you to create a profile on prominent social media platforms like Twitter, Facebook, LinkedIn, Google Plus, etc.

 

Education and awareness

Companies and businesses claim that when it comes to social media marketing and promotion, the platforms help them in spreading awareness and education. If you take a look at people today, they will log into their social media platforms at least three to four times a week. Some people have social apps installed on their smartphones, and this gives them the chance to check their social pages even every time they receive a notification. This is an added advantage to the company specializing in a particular niche to reach out to their followers and spread information and knowledge about their services and products.

 

Social media improves your visibility

With the help of the above social media pages, you can establish and invoke your visibility. This primarily helps you to get the best for your needs. At the same time, when you take a look at social media platforms, you will find that if any of your followers find your post or content interesting or engaging, they share your posts with their followers. This chain is created, and so you get better visibility on the search engine ranks. This boosts search engine optimization and the chances of you receiving better-targeted traffic and profits.

 

Invokes trust and confidence

In addition to online visibility, social media pages also help you to invoke confidence in the market. You can help your followers with recent news and updates. You can give you practical solutions especially if you are dealing in a niche where education and awareness are important. For example, in the case of business debts, you might need some guidance as to how to apply or even repay debts. Social media pages of debt relief companies will give you information on useful tools like debt consolidation services that will help you understand the process and procedures for repayment of all your debts without tensions and stress.

 

Reputation for your company

It is important for you to open an account on social media platforms and begin to communicate with your followers to give them a personal touch. This will help you receive feedback from customers and clients for the improvement of your services and products. Moreover, when you receive real feedback from your customers or clients, you get the chance to improve and innovate your business. Even their ideas and suggestions can promote massive transformation in your business.

Therefore, social media platforms are indispensable for the development and the growth of your business today. Reap their benefits and connect with your customers or clients in real. With this simple gesture and some amount of time on your social media platform, you can improve brand awareness, customer loyalty, consistent revenue, web presence and targeted traffic on your website without any hassles at all!

 

learn how social media can help entrepreneurs grow their business

The post Implementing Social Media Marketing to See Exponential Business Growth appeared first on GetResponse Blog – Online Marketing Tips.

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ResponseCon2017: Roundtable Events & Registration

Like any good conference, ResponseCon is going to feature some educational opportunities. Our wonderful keynote speakers, of course, will be the start of these chances. But let me tell you about our roundtable discussions and workshops.

If you want to learn about the power of digital marketing, this is the place for you!

At each of our four ResponseCon events, our second conference day will be designed around teaching you everything you need to know – up to and including how to make money with GetResponse through our affiliate, agency, and partner programs.

 

Marketing Certification

What’s going to be really new during our ResponseCon workshops is our digital marketing certification. If you attend the ResponseCon workshops, you’ll be among the first to become certified in our marketing automation and email marketing programs. You’ll learn such vital online marketing topics such as:

  • Mobile conversion optimization
  • Improving customer service with email
  • Using content marketing with email
  • Deliverability tips and list hygiene best practices
  • KPIs and analytics for marketing automation

 

Partnership Programs

If you’re interested in building your income (and who isn’t?), then you’ll have the opportunity to learn about the partner programs that work for you.  We have dedicated programs for affiliates, to make money with GetResponse. If you work for an advertising or marketing agency, we have a program for you as well. Staff for both of these will be on-hand to talk with you about them. And, we have a partner program for online marketers, too.

Also at our roundtable discussions, you’ll be able to talk to our education experts directly, and get a second set of eyes on your marketing problems. You’ll have the chance to try out the latest in marketing tech, and get a dedicated demonstration of GetResponse software.

Does that sound good to you? We look forward to seeing you at one of our ResponseCon events in:

Registration (with some early bird specials) is open now!

 

ResponseCon 2017 -- learn about 4 epic events in October

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Marketing Automation Across the Customer Journey

Marketing automation helps bring ideas to life. Whether you are a solopreneur, a growth hacker in a small startup or a part of a marketing department in a huge enterprise – you can use marketing automation to tailor messaging to your audience and run effective online marketing campaigns. And that’s exactly what I want to focus on in this article. I want to describe one of the most prominent features of marketing automation – versatility.

The customer journey

Marketers have always tried to visualize the customer journey in order to plan their communication better. Be it a funnel, a mountain that prospects climb, a customer loyalty loop, or a detailed customer journey map – each representation of the customer journey contains the following three crucial stages:

  • awareness
  • consideration
  • purchase

I’m going to use these stages as background for a few example marketing automation workflows. You’ll see that you can use marketing automation at every touch point.

Feel free to use the following examples as a source of inspiration for your own online marketing efforts. Enjoy!

BTW, you can also read one of my previous blogs on customer journey and the role of email marketing in the buying process.

 

Awareness

Awareness refers to the initial stage of the customer journey where your target audience hasn’t heard of your product or service yet. What’s more, there will even be people who are completely new to the industry, which means that they are looking for information that will help them recognize their needs and direct them towards a solution to their problems.

Your job here is to help people discover your brand and help them remember it so that it’s among the initial set of brands they will consider when approaching a purchase. Show your target audience that you know their problems and explain how your product or solutions solves them.

Main goal: education

Recommended content: articles, blogs, checklists, tip sheets, how-to videos, ebooks, webinars

Here’s an example of a marketing automation workflow that will help you run an educational webinar:

 

marketing automation workflow for a webinar

Image 1: A marketing automation workflow in the awareness stage.

 

The workflow starts when subscribers sign up for the webinar via landing page. They receive a thank you email and two reminders before the event. After the webinar each participant receives an email with a surprise and people who registered but didn’t participate receive an email with a link to the recording.

Further read: If you need more information, here’s an article how to create high converting webinars, build your list & sell more.

 

Consideration

Consideration refers to the moment when people recognize their problems and search for the best solution available. Here’s where you build relationship with your audience. Where you present your brand values. Where you adjust messaging to the needs and preferences of your target audience. Where you deliver content that your ideal customers see as relevant and valuable.

Main goal: to help people realize if they are/aren’t a good fir for your business

Recommended content: courses, customer testimonials, case studies, FAQs, product webinars

Here’s an example marketing automation workflow for the consideration stage:

 

marketing automation workflow for the consideration stage

Image 2: A marketing automation workflow in the consideration stage.

 

The workflow starts when people subscribe for an email course. Each day (or every couple of days) participants receive an email with an article and a link to a video on particular subject. At the end of the course they will receive an email with a link to summarizing quiz.

Tip: You could spice it up a bit by offering a discount code to those who score high enough.

 

Purchase

Purchase is the moment where your prospects are ready to buy. They are ready to choose from the final selection of brands they’ve been researching. At this stage your main goal is to help them make an informed purchase decision – when the time is right you want them to buy your product.

Making the final decision is often stressful and puts a strain on decision makers. That’s why at this point I recommend keeping your messaging simple and straightforward. Communicate clearly by keeping your messages short and simple.

Main goal: help prospects make an informed purchase decision

Recommended content: competitor analysis template, free trial, live demo, audit/recommendations, data sheets, guides designed to convince the c-suite

Take a look at an example workflow for the Purchase stage:

 

marketing automation workflow for the purchase stage

Image 3: A marketing automation workflow in the purchase stage.

 

The workflow starts when a subscriber visits a specific URL address e.g. a specific page on your website. That action triggers an email with a clear CTA urging them to purchase the visited product or sign up for a free trial and discover the potential of your service. If they don’t click any link in the email, they will get a reminder the next day.

Further read: If you want to improve your CTAs, here an article on email calls-to-action: five guidelines for conversions.

 

How do you use marketing automation?

As you can see, you can use marketing automation at any stage of the customer journey and design workflows that will reach various business goals. How do you use marketing automation? Share your ideas in the comments below!

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How to Awaken Your Muse: 5 Quick Tips from Highly Productive People

How often do you have that spark of productivity referred to as a muse?

It’s not enough to simply discover your muse. You should be able to awaken it, once you know that it does exist. You cannot daily depend on your muse to appear to the occasion. It may need an instant poke to come into the light. These quick tips help me with my naughty muse. And they can be universal.

 

Sleep well and set an early alarm.

As trivial as it may sound, an alarm clock awakens not only you, but your muse as well. The famous theater director Rupert Goold claims that his best ideas came from shallow-sleep dreams.

Rupert Goold: “Get an alarm with a long snooze function and set it early. Shallow-sleep dreams have been the source of many of my best ideas.”

However, some genii managed to have a boost of productivity even in their sleep. Thomas Edison and Albert Einstein solved problems while sleeping. While some great scientific discoveries happened in dreams:

 

awakening your muse can lead to breakthroughs

 

August Kekulé began dreaming of atoms dancing and arranging themselves – when he woke up, he realized what he actually dreamed about, and in this way, he discovered the structure of benzene and aromatic chemistry.

Do you remember the periodic table? Dmitri Mendeleev saw the logical arrangement of elements in his dream. He later wrote about it: “In a dream I saw a table where all the elements fell into place as required. Awakening, I immediately wrote it down on a piece of paper.”

 

Invert.

 

invert your thinking

 

Think backwards.

Thinking is a productive way to get new ideas and conceive new projects. Though, changing your regular process of thinking can be the most successful path to stir your creative muse. On the contrary, unusual thinking could be an impulse that could kindle your inspiration.

The famous German mathematician Carl Jacobi started with the principle of inversion in mathematics. He insisted: “man muss immer umkehren”, that is, “you must always invert”. Eventfully, inversion became a successful business strategy.

 

Write backwards.

A British playwright Lucy Prebble says the same about writing.

Lucy Prebble: “Write backwards. Start from the feeling you want the audience to have at the end and then ask, “How might that happen?” continually, until you have a beginning.”

Reverse writing evokes sparkles of productivity and motivates you to build a steady scheme. Consequently, you wake your muse up by rearranging your routine. Such a simulation of shock may be much better than a usual procedure of writing.

Mary Weiler, an innovative content writer at Ultius, confessed in her interview that she writes only backwards, no matter what type of paper it is. She also mentioned: “Writing is a productive process, and its dialectics lies not in the push to write, but rather in the vector we choose. I suggest my colleagues choosing backwards writing, because it certainly boosts chances of successful content, but more likely, it proves the effectiveness of efforts.”

 

Get to your favorite place.

For many creative people, their room is their favorite place, where the masterpieces go live. The places where you feel more productive than usual are frequently called the habit fields.

Stephen King, for instance, believes that the muse is always attracted to the room the writer works in. He calls his muse “a half-wild beast” and insists that you can’t call a muse, unless it’s ready to come itself. The muse can sometimes vanish for even months. That’s when authors experience the writer’s block.

Susan Philipsz, an artist who won the 2010 Turner Prize, suggests that train journeys are particularly good for your muse. J. K. Rowling’s muse woke up on a train, when she conceived the tremendously popular Harry Potter story while traveling from Manchester to London King’s Cross.

 

hogwarts express

 

Likewise, the small Caribbean Island of Bermuda was a place where Mark Twain awakened his muse.

For me, it’s nature. I try to go outside, usually walk in the park or in the woods.

 

Make hasty notes.

A successful novelist, playwright and translator Michael Frayn makes notes every day.

He says, And certainly at the end of each day’s work I try … to make hasty notes and write down bits and pieces of what’s going to come, anything that’s already in one’s head, sort of scatter it down on the page so that when you start the next day you’ve got some stuff there to work on.”

Richard Branson confessed that he always makes notes and that’s one of the reasons why all the companies he works with become more successful. In fact, storing the data expands mental energy.

I make notes all the time – when I have an instant fantasy flow, I take a pen and sketch a scheme of my article or write down a word that is specifically important for the further plot development.

 

take notes to awaken your muse

 

Take time for solitude.

Charles Dickens didn’t just write his incredible novels, he managed to conquer his muse by solitary walks in parks. Spending time alone helped him notice the details that he sophisticatedly used in his works.

Isolation is one of the key elements of creativity and productivity in the first place. A sudden enlightenment or idea incubation can help your ideas coalesce. Science says, you should communicate with your inner self and here’s how to talk to yourself properly.

 

awaken your muse

 

One of the most famous Albert Einstein’s quotes goes like this: “The monotony and solitude of a quiet life stimulates the creative mind.” There is nothing wrong with being an introvert and being a productive person at the same time. Quite the opposite. More than that, extraordinary people tend to be more productive and creative and have more chances to awaken their muse.

 

Conclusion

A muse is a tricky creature. To have a constant flow of productivity, you need to know what stirs your imagination in the first place. Have healthy sleeping habits, invert and make notes, find your happy place and try to have some time to be alone.

Do you use any specific tips to awaken your productivity muse? Share your experience in comments.

P.S.: I managed to awaken my muse to write this article.

 

awake your muse with productivity tips

The post How to Awaken Your Muse: 5 Quick Tips from Highly Productive People appeared first on GetResponse Blog – Online Marketing Tips.

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Top SEO Marketing Tactics to Reach the Mobile-First Generation

Today’s internet users are increasingly, and in some segments overwhelmingly, getting their content from mobile devices. A 2016 survey found that more young people now use social media than television as their main news source, an indication of just how dominant mobile now is. What does it all mean for today’s SEO marketing?

 

Indexing is changing

Making websites mobile-friendly is no longer an optional extra; it should be central to your marketing strategy from the start. Despite this, a large number of organizations still believe that the same SEO tactics they use for desktop sites can be carried over to mobile content with minimal adaptation. Even to the extent that this was partly true in the past, it is likely to become increasingly less so as Google adopts mobile-first indexing to an ever-greater degree. The direction of travel is clear, and businesses which do not adapt will quickly find themselves at a competitive disadvantage.

 

But rankings matter even more

A startling statistic shows that half of mobile users are prepared to wait no longer than three seconds for a page to load. This impatience also applies to search results: many of those who have grown up with mobile are even less inclined than desktop users to look beyond the top of the search ranking page. The smaller screen of smartphones and tablets make browsing through multiple search results a relatively cumbersome process. Sites at the top of the list may therefore get an even greater boost than previously, so hiring a good search marketing agency could really help with ensuring your business remains visible on search in order to achieve your digital marketing goals.

 

Hit mobile-friendly keywords

The mobile revolution has also transformed how people use search. When almost everyone accessed the internet from desktop or laptop PCs, someone looking for the best pizza in Manchester was probably thinking about home delivery. Now, they’re may be standing in the street during a night out. For that reason, hitting a search string like “pizza near [location]” can bring great rewards. Short, snappy words and phrases are likely to attract the mobile-first generation more than in-depth discussions. Voice search is increasingly important, and providers of SEO services are adapting fast.

 

Don’t block web crawlers

If Google’s robots are unable to access resources that make it clear a page is written for mobile browsing, the desktop version of the site may end up featuring highly in searches made from phones. This can have potentially serious knock-on effects, such as the dominance of unplayable Flash videos on certain pages, which mobile users do not react well to. Combined with the unwillingness of mobile users to persevere with uncooperative sites, the net result is likely to be that your content will be lost to its intended audience – and perhaps worse, the site may receive considerable negative word-of-mouth.

 

Optimize for app stores

Creating an app can bring great rewards in profitability and reputation, but app stores are crowded. If yours doesn’t stand out from the crowd, it’s not going to get traction in the first place. Research the terms people search on app stores – often not the same as those they’d use on standard web content. Then, make sure the content in your app is rich in these keywords. Although app store optimization is not a new idea, the ever-increasing dominance of mobile devices makes it more important than ever.

 

SEO marketing for the mobile-first generation

The post Top SEO Marketing Tactics to Reach the Mobile-First Generation appeared first on GetResponse Blog – Online Marketing Tips.

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